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Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D. See book keywords and concepts

First of all, despite the naysayers, low-carb dieting in some form or another is here to stay, according to Opinion Dynamics, a market research firm that has tracked the movement since 2003. "We expect it to stabilize at between 7 to 15 percent of the population [or about 15 million to 33 million people]," says Larry Shiman, vice president of the Cambridge, Massachusetts-based, full-service market research company, which specializes in the food industry. "The legacy of the trend is that for many dieters, low carb still plays a substantial role.

Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods Jeffrey M. Smith See book keywords and concepts

According to a report on Bt cotton grown in India, Monsanto commissioned studies to be done by market research agencies, not scientists. One, for example, claimed four times the actual reduction in pesticide use, 12 times the actual yield, and 100 times the actual profit.9 Case studies presented in a poster series by the company were similarly skewed. The posters were called, "TRUE STORIES OF FARMERS WHO HAVE SOWN BT COTTON." But when investigators tracked down one featured farmer who had claimed great benefits, he turned out to be a cigarette salesman, not a farmer.

Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs Melody Petersen See book keywords and concepts

After reading these comments, Jackie Rizzo, an executive in the company's market research department, called the doctors "slow adopters" who had simply not yet been to enough of the company's all-expense-paid events. "If these physicians can be persuaded to attend a thought leader session, educational meeting, etc., their prescribing activities should be tracked," she wrote in a memo to other executives, "to determine their promotion responsiveness." Franklin also began hearing about patients who had been harmed by the drug.

The numbers were not supported by evidence, the regulators said, and came from nothing more than a market research survey of patients taking Detrol. On top of that, Pharmacia appeared to have biased the survey results to favor Detrol, the regulators said, by questioning only patients who were satisfied with their pills. The pollsters had not included patients who started to take Detrol only to find the drug did not work or had side effects they could not tolerate. Yet the statistics kept coming.

Stop Prediabetes Now: The Ultimate Plan to Lose Weight and Prevent Diabetes Jack Challem See book keywords and concepts

Eat Smaller Portions According to the Hartman Group, which conducts market research for food and supplement companies, most people understand the importance of controlling food-portion sizes, but they find the practicalities difficult and exasperating. That's not surprising. Portion sizes can be vague, confusing, and misleading. For example, a study published in the Annals of Internal Medicine reported that people accurately estimated calories in small meals but underestimated the number of calories in large meals by almost 40 percent.

Product review: The Pilates Allegro Reformer is a phenomenal machine for strength, flexibility and coordination training Mike Adams, the Health Ranger See article keywords and concepts

Market research indicates that this unit is most regularly purchased by women, although more and more men are becoming interested in Pilates. (Most of the exercise videos on Pilates are taught by women, although it's interesting to note that the system was invented by a man. I find the exercises to be extremely rewarding and very beneficial as a man myself.) This device is being used in many gyms and fitness centers around the country to teach people the most common Pilates routines. I bought one of these machines and have been using it for over two years.

Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D. See book keywords and concepts

We expect it to stabilize at between 7 to 15 percent of the population [or about 15 million to 33 million people]," says Larry Shiman, vice president of the Cambridge, Massachusetts-based, full-service market research company, which specializes in the food industry. "The legacy of the trend is that for many dieters, low carb still plays a substantial role." Whether or not carb-restricted diets work (and upwards of 23 studies indicate they do, at least over the short term), the trend has had far-reaching implications. Before he died in 2003, Robert C. Atkins, M.D.

Toxic Childhood: How the Modern World is Damaging Our Children and What We Can Do About it Sue Palmer See book keywords and concepts

So the marketing industry has recruited children to work on their behalf, and 'nag-factor' now features in all major campaigns for family purchases. US market research shows that 67 per cent of car purchases are influenced by children while - as indicated in Chapter 1 - the younger generation has considerable input into family food shopping. In one consumer report, 100 per cent of parents of two to five-year olds agreed that their children have a major influence on their food and snack purchases.

Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients Ray Moynihan and Alan Cassels See book keywords and concepts

With Sarafem and PMDD, Parry explains, Lilly's market research investigated how best to brand both the drug and the condition, to come up with language women felt most comfortable with. PMDD, he says, "has a certain kind of personality that they can see themselves in ... even the advertising that was done to support it, the women weren't sort of these spooky women who looked depressed. The advertising featured women who were confident, self-assured, were unafraid of asking for help and recognizing that this is a condition they shouldn't feel ashamed of or anything ...

The Whistleblower: Confessions of a Healthcare Hitman Peter Rost See book keywords and concepts

The company also organized a "market research summit" during which Evista was discussed with physicians for unapproved uses. In short, Eli Lilly bit the dust and proved themselves to be nothing but bad marketers trying to compensate by cheating.34 Crime Pays for Big Pharma Although our drug companies have paid billions in damages for their violations, many violations may never be discovered. Each one of these pharmaceutical companies creates many billions in profits every year—and from a strict profit-and-loss perspective, crime often pays for corporations.

Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients Ray Moynihan and Alan Cassels See book keywords and concepts

Lilly had done some sophisticated market research with doctors and potential patients, and as a result it had decided to repaint Prozac with attractive lavender and pink colors and rename it Sarafem. For specialists in pharmaceutical marketing like Vince Parry, the story of PMDD and Sarafem is a great example of a company "fostering the creation of a condition and aligning it with a product."34 He worked for Lilly on the campaign, which he describes as helping to "build awareness for both the condition and the drug.

Kym White recalls early market research on osteoporosis that uncovered a major problem for the pharmaceutical industry: basically the average person in the street wasn't really all that worried about it. In fact, in the early 1990s, few people had even heard about osteoporosis and if they had, it was largely dismissed as something that hunched-over little old ladies had. This signaled to the PR world that osteoporosis needed a makeover.

Slow Food Nation: Why Our Food Should Be Good, Clean, And Fair Carlo Petrini See book keywords and concepts

Now there is actually such a thing as "food design," which constructs the flavor of a product and even the product itself, in accordance with the results of market research; it adapts an industrial process to meet the supposed demand and then selects the cheapest suitable raw material. In effect, it turns on its head the process whereby man, in order to feed himself, starts with what he finds in nature and tries to improve its flavor. Food design starts with the flavor it wants to obtain; all other considerations come later.

The Secret of Scent: Adventures in Perfume and the Science of Smell Luca Turin See book keywords and concepts

What flowers are trying to do is to spread their DNA, and evolution's four-billion-year market research study has given them plenty of time to come up with things that insects will like. These range from the noxious, rotting-meat stink of Rafflesia, clearly designed to attract flies, via the full-on trombone section of tuberose, to the lovely smell of gardenia, so perfectly pretty from every angle it almost hurts, like early pictures of Audrey Hepburn. Remarkably, floral smells are not simply symbols, like insect pheromones.

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back Michele Simon See book keywords and concepts

As Bob Sandelman—whose market research firm specializes in the restaurant industry—told the press, food chains "have doctored those products up. If people really knew, they would find out that the salads pack more fat and calories. That's why the key word in all this is 'perceived' to be healthy."15 The Fruit & Walnut Salad is better at 310 calories, but it's unlikely to hold you for a meal since it's just apples, grapes, and a few "candied walnuts," even with the "creamy low-fat yogurt.

Psyched Out: How Psychiatry Sells Mental Illness and Pushes Pills That Kill Kelly Patricia O'Meara See book keywords and concepts

For instance, in 2003, Medco Health Solutions reported that the use of behavioral (psychiatric) drugs for children topped all other types of drugs at 17 percent of total spending, and in the same years, IMS Health (a market research firm) reported sales of antidepressants just under $20 billion, up 10 percent from 2002. More importantly, though, unless they have been living in a tuna can, these same advocates must also consider the harmful and potentially deadly effects associated with such an experimental drugging initiative.

The ABC Clinical Guide to Herbs Mark Blumenthal See book keywords and concepts

Supermarkets, drug stores, mass merchandisers (except Wal-Mart, which does not provide sales data to market research companies). f Multi-herb = herb combinations containing more than one herb. (Based on total sales in this channel of trade, this listing would be I Ith, but single herbs are listed first.) X A/O herbs = all other herbs not listed above. § Sales for Total Herbs as listed in this report varies from the sum of the individual sales values due to rounding by IRi. §§ Flaxseed is listed separately because IRI reports list it in the Non-Herbal Supplement category.

Sellhopsweg 1, 22459 Hamburg, Germany/Tel: +49-401-55-9050 / Fax: +49-40-55-9051-00 / Top-Selling Herbal Supplements in Food, Drug, and Mass Market Retail Outlets (52 weeks ending October 13, 2002) This table lists retail sales figures for the top selling herbal supplements in mainstream outlets as reported by Information Resources, Inc., a market research firm based in Chicago, IL. Since 1998, herb sales have been decreasing in the mainstream channel of trade, defined as grocery stores, drug stores, and mass market retail stores.

Fundamentals of Pharmacognosy and Phytotherapy Dr. Michael Heinrich, Joanne Barnes, Simon Gibbons and Elizabeth M. Williamson See book keywords and concepts

In addition, market research data reveal high levels of expenditure on herbal medicines, although it is difficult to obtain precise figures for sales of such products since some are classed as food supplements and are sold through numerous outlets. For similar reasons, it is usually not possible to compare properly the estimates for expenditure on herbal medicines using different studies and in different countries. Nevertheless, in both Western Europe and the USA, consumers spend in the range of USS/Euro 4 billion (approx. £2.56 billion) per year on HMPs.

The Truth About the Drug Companies: How They Deceive Us and What to Do About It Marcia Angell, M.D. See book keywords and concepts

By calling it education or consulting or market research or some combination of those things, but not marketing, companies needn't worry about antikickback laws. But doctors are no less beholden to the companies that lavish such attention on them, and they are no more immune to the sales pitches. It's been estimated that the industry hosted over 300,000 pseudo-educational events in 2000, about a quarter of which offered continuing medical education credits.6 Drug companies pay particular attention to wooing so-called thought leaders.

We should know the relative amounts spent on preclinical, clinical, and market research. Expenditures on clinical trials for each drug should be separated into their various phases, including Phase IV studies. And we should know how much drug companies spend on marketing research, and where that money is budgeted. The enormous black box known as "marketing and administration" also needs to be opened. Where do those tens of billions of dollars really go? How much for top executive compensation? How much for lawyers? How much for "educating" doctors and the public?

Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating Jeffrey M. Smith See book keywords and concepts

Now mainstream American retailer Trader Joe's has followed suit as a result of market research: 'The majority of our customers would prefer to have products made without genetically engineered ingredients.' Other, even larger U.S.-based food companies, including Frito-Lay, Gerber, Heinz, Seagram and Hain, have also decided not to use GMOs in their products."57 A 2003 ABC news poll also revealed that 92 percent the U.S. population want GM food to be labeled. Stuck with products no one wants, the U.S. has tried to give GM grain away as food aid to developing nations.

Food Politics Marion Nestle See book keywords and concepts

Some of these funds pay for market research that is simply breathtaking in its comprehensiveness, level of detail, and undisguised cynicism. Anyone with access to a library can discover in a minute how best to exploit current trends and family dynamics to get children to buy or demand products. Market researchers have defined the basic elements of advertising— package design, typefaces, pictures, content—most likely to get boys or girls of varying ages to want to purchase products. Most remarkable, they justify the results of this research as a public service: "Advertising to children ...

The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers Katharine Greider See book keywords and concepts

Hardly indifferent to this fact, drug-makers put a good deal of effort into inventing brand names, sometimes hiring outside consultants to conduct market research and screen the name for unfortunate connotations in an array of languages. Sildenafil is one thing— but Viagra, with its suggestion of vitality, virility, and the mighty flow of the Niagara, is quite another. According to one report, Lilly's new impotence drug Cialis was derived from the French word for sky, del, to give users the impression that "the sky's the limit.

A recent survey by market research firm Insight-Express found that, for example, 74 percent of respondents knew Claritin by name. More than half recognized Paxil, 45 percent knew the cholesterol-lowering Zocor, and nearly 80 percent were aware of the pharmaceutical phenomenon Viagra. All have been among the most heavily advertised drug products. As for what else people take away from the ads, opinions are mixed, and consumer research is limited.

Safe Food: Bacteria, Biotechnology, and Bioterrorism Marion Nestle See book keywords and concepts

Its materials emphasize the scientific nature of such practices: "A unique aspect to the FSE programs is their basis in sound science, as well as education theory and market research. The safe handling advice consumers get from FSIS educational programs and the USDA Meat and Poultry Hotline is based on the latest scientific information available."14 Large food corporations also promote home food safety. ConAgra, for example, developed a campaign in 2000, "Home Food Safety... It's in Your Hands," in partnership with the American Dietetic Association.

The AIDS War: Propaganda, Profiteering and Genocide from the Medical-Industrial Complex John Lauritsen See book keywords and concepts

In a decade and a half in market research, I can't remember having encountered one of these "hierarchical presentations" and cannot conceive of any analytical purpose such a table might serve. What we want to know is how many of the AIDS cases in total are UV drug abusers, how many in total are Haitians. Why should gay sex make an IV drug abuser cease to be an IV drug abuser? Why should a needle-using Haitian cease to be a Haitian? Significant Overlap Let's go back to the IV drug abusers.

Whatever may be the results of this market research, it is clear that the "local HIV support groups" are securely in the pocket of Burroughs Wellcome. 'Dennis Conkin, "AZT Maker Planning Ad Blitz", Bay Area Reporter, 22 March 1990. They Left Their HTV In San Francisco: A report on the Sixth International Conference On AIDS 1 The "No-News Conference" was the way media people privately referred to the Sixth International Conference On AIDS, held 20-24 June 1990 in San Francisco. This was not entirely true.

Carcinogens and Anticarcinogens in the Human: A Comparison of Naturally Occurring and Synthetic Substances Committee on Comparative Toxicity of Naturally Occurring Carcinogens See book keywords and concepts

These were similar to the results from a study by market research Corporation of America for the NRC (1978) Committee for a Study on Saccharin and Food Safety, but averages for teenage consumption (not reported in the table) were lower by factors of 2-3 for surveys done during the same period (see Morgan et al. 1982)._ yet still not sufficiently low that it depends strongly on the dose-response model chosen to represent P(d). Sawyer et al. (1984) used a hazard function of the form X(t;d) = (l+pd)A.0(t), (2) where A.0(t) denotes the baseline hazard at time t in the absence of exposure.

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

In 2002, Commercial Alert organized an international coalition of health advocates and professionals to protest the collaboration of UNICEF with McDonald's to sponsor "McDonald's World Children's Day." One concrete step that can be taken in local communities is to form groups that can work with local press, community leaders, and schools to make the public aware of commercialism and to seek specific changes. For instance, Seattle parents gathered examples of advertising in schools and successfully halted school commercialism in their area.65 "The kids we're reaching are consumers in training.

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