Mike Adams, the Health Ranger
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 The current news about the housing bubble, for example, is all designed to delay the coming collapse of both the global real estate market and the U.S. stock market (not to mention the U.S. dollar). By shaping public perception and telling people it's only a temporary downturn in the market, they can convince enough people that we should all keep on paying sky-high prices for houses and thereby delay the inevitable real estate market collapse for a little longer. |
Mike Adams, the Health Ranger
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 We're in Westerley market, Wilderness market, Whole Foods market, all the running specialty stores, and most of the bike shops. In the rest of the country, we're gaining distribution. We're in Mother's Markets here in Orange County or LA County. We're in Central Markets in Austin Texas, in Mustard Seed market and Cafe in Ohio, in Good Foods Grocery in Richmond, and we're in over 1,000 retailers nationwide and in Canada.
Mike: What about outside the US? Do you have anything in Australia?
Bovio: We’re in Canada, Mexico, the US, and some of the islands, such as Puerto Rico. |
Mike Adams, the Health Ranger
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 What I've realized is that when there is sufficient market domination by any industry to the point where government regulators and the popular press is bought off, the traditional checks and balances of the free market are thrown out the window.
Now, I'm not dismissing the entire system of free market thinking. I still strongly believe that centrally-planned national economies are a disaster (just look at Cuba or Russia). Entrepreneurs are very, very important for productivity and growth in any national economy, and greed is in fact a powerful motivator for many. |
Mike Adams, the Health Ranger
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| U.S. dollar). By shaping public perception and telling people it's only a temporary downturn in the market, they can convince enough people that we should all keep on paying sky-high prices for houses and thereby delay the inevitable real estate market collapse for a little longer.
Similarly, virtually every story you read about health is designed to shape your beliefs about nutrition, pharmaceuticals, health care and the (false) causes of diseases. |
Mike Adams, the Health Ranger
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| We're in Westerley market, Wilderness market, Whole Foods market, all the running specialty stores, and most of the bike shops. In the rest of the country, we're gaining distribution. We're in Mother's Markets here in Orange County or LA County. We're in Central Markets in Austin Texas, in Mustard Seed market and Cafe in Ohio, in Good Foods Grocery in Richmond, and we're in over 1,000 retailers nationwide and in Canada.
Mike: What about outside the US? Do you have anything in Australia?
Bovio: We’re in Canada, Mexico, the US, and some of the islands, such as Puerto Rico. |
Mike Adams, the Health Ranger
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| The news isn't news, it's a way of shaping public perception in order to market something: War, drugs, products, paradigms, etc. The U.S. press is a vehicle of shaping the belief systems of the public. It invents and promotes cultural fears, beliefs and perceptions. It has nothing whatsoever to do with bringing people useful news and information. Instead, it is almost entirely focused on getting people to believe what the folks in charge want them to believe. |
| It's obviously nothing more than a massive scare campaign to try to dream up some way to market this high-profit vaccine to a whole new group of customers who don't need it: teenage boys!
Even the idea of mandatory vaccinations for teenage girls is little more than desperate disease mongering designed to sell vaccines. Carrying HPV doesn't automatically lead to cervical cancer any more than carrying chicken pox turns you into a walking biological weapon. Most people who carry the virus show no symptoms at all, and girls with healthy immune systems and healthy lifestyles (diet, nutrition, etc. |
Mike Adams, the Health Ranger
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 The fact that food companies are allowed to market sugary, nutritionally-depleted junk foods to children has been described by Adams as causing, "...irreversible damage to the future of our nation and its citizens." Junk foods cause nutritional deficiencies which lead to chronic diseases and behavioral disorders, explains Adams. "That our federal regulators, both the FDA and FTC, continue to allow these harmful foods to be aggressively marketed to children is both unconscionable and unacceptable," Adams adds. |
Mike Adams, the Health Ranger
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 Drug companies' attempts to outlaw street drugs are little more than a way of eliminating the competition and monopolizing the drug market.
Ultimately, Big Pharma is just another drug pushing cartel that has the same goals as any drug dealer: Convince customers they need your drug, get them hooked on it, and eliminate the competition. |
Melody Petersen
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 They found that of the hundreds of drugs approved between 1975 and 1999, more than 10 percent were either taken off the market or given the government's most serious warning, one that is outlined in a boldfaced black box on the label and meant to send an alarm to doctors that the product can kill. The researchers concluded that the serious risks of a medicine could not be known for many years. Patients taking the new, heavily advertised drugs they saw on television had little idea of what they were getting themselves into. |
Wendy Bazilian, DRPH, MA, RD, Steven Pratt, MD, Kathy Matthews
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 I'm arranging the lists this way because many people find that they do "destination" marketing: They shop for canned goods, for example, at their local supermarket and fresh fruits and vegetables at a farmer's market or other local source.
Obviously, you won't be buying everything you need to eat for the duration of your SuperFoods Diet in one shopping trip! Some of the SuperFoods are fresh foods that should be purchased on a regular basis. But don't think you must be running to the market constantly. |
Mike Adams, the Health Ranger
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 Think about it -- if there's no mad cow disease in this country at all, which they claim, then wouldn't it make sense to test all the cattle and reassure the U.S. market and the world markets that this is all safe beef? Just test all the cows, and you could reassure everybody. You would open up new multi-million dollar markets all around the world that have closed their markets to U.S. beef since the discovery of mad cow disease. It simply makes good economic sense.
Wouldn't the USDA want to open those markets for U.S. cattle ranchers? |
Mike Adams, the Health Ranger
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 The free market
The next thing to love about America is the free market: The competitiveness of our market results in the creation of highly efficient businesses that deliver necessary products and services to us in ways that simply cannot be achieved under a centralized government system such as communism. I know there are problems with the free market system; in fact I'm one of the biggest critics of certain elements of the free market system. It creates corporate abuses and corporate ethic atrocities, for one thing. |
Melody Petersen
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| After reading these comments, Jackie Rizzo, an executive in the company's market research department, called the doctors "slow adopters" who had simply not yet been to enough of the company's all-expense-paid events.
"If these physicians can be persuaded to attend a thought leader session, educational meeting, etc., their prescribing activities should be tracked," she wrote in a memo to other executives, "to determine their promotion responsiveness."
Franklin also began hearing about patients who had been harmed by the drug. |
| While the drug would remain on the market, the news startled millions of women who had believed the daily pills would keep them vigorous, sexy, and young.
Robert Chandler and Gianfranco Chicco were two of the industry's top experts on producing buzz about pharmaceutical products. They operated a global public relations firm from an office in the heart of Manhattan's meatpacking district. |
| In April 2005 the FDA demanded that Pfizer, which had taken over Pharmacia, remove the drug from the market. Regulators said the risks of the drug exceeded its meager benefits. By then doctors had prescribed it to millions.
All this was eerily reminiscent of another industry that attempted to create "science" to increase corporate sales. It is now well known that the tobacco industry hired academic scientists to sign their names as the authors of articles in medical journals that tried to refute the accumulating evidence that cigarettes were killing hundreds of thousands of Americans a year. |
| While the old Ritalin had been an original—that is, the first methylphenidate product approved to treat inattentive children—the company's new pill was nothing more than a me-too, an imitator aiming to grab a piece of an already crowded market.
Novartis executives explained their plight in a slide show presentation to their peers. A "key challenge" in selling Ritalin LA, they said in their slides, was its "lack of significant differentiation."
"Competition is the same chemical entity!" one of the executives' slides exclaimed. |
| Gee, just think of how we could expand the market here with Neurontin and some of these other disorders," raved John Ford to the other sales managers and medical liaisons, who had gathered by phone for a conference call. "So, I guess the sky is the limit, right?"
"Yeah, I would say," replied Magistro. "This is just unbelievable."
The crux of the illegal plan came down to finding doctors willing to be paid to tell other physicians that Neurontin was a miracle drug with uses far beyond epilepsy. |
Mike Adams, the Health Ranger
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| Also related: Coca-Cola really did contain cocaine during its first few decades on the market (it also contained kola nut extract, hence the name). Cocaine was later removed from the formula and replaced with caffeine, a substance that is similarly addictive and serves much the same purpose. |
Mike Adams, the Health Ranger
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 They want your name, your address, your email address, your phone number -- they want as much as they can get about you, so they can market to you again or they can sell it to other companies. This is how a lot of companies get your name -- you fill out these silly warranty registration cards, and then they've got you. |
Mike Adams, the Health Ranger
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 Mike: Yes, it seems like if we don't, then the medium is going to continue to be polluted, and that really hurts everybody in the industry -- especially those who are trying to market with ethics and professionalism.
Jennings: Yes, I was at another conference, and one of the speakers asked a very good question. He asked everyone in the room to hold up a hand and then lean it this way or that to show where they stand on this issue. One side, to the far left, meant "I'll do anything it takes to get my email out and make money with email, and I don't care if it pisses people off. |
Mike Adams, the Health Ranger
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 Which of the two are going to lead the market is yet to be seen, but I think this is one of the directions things are going to go to get better.
Mike: Just to play the devil's advocate on any payment issue, some of the critics of this type of approach have said it sounds great here in the United States, but how about countries where wages are low and they can't afford to be certified, yet they are sending out important information? How do they fit into the system? |
| That means that 98 percent of the people get away without you having any way to market to them again or have any indication of who they are. So, if you have a newsletter with interesting content, I think it is quite possible to get 10 or 20 percent of the people that visit your web site to sign up for it, and then you can build a relationship with them. When they are ready to buy a certain kind of product, they know you. You have to ask, "What kind of regular publication might I put out?" It could be product updates or product information. |
Mike Adams, the Health Ranger
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 A major manufacturer of aspartame-containing soft drinks has already taken aim at children watching Saturday morning television, known as the "moppet market" (The Wall Street Journal December 9, 1988, p.B-1). Producers had previously avoided such targeting due to concern over the unique vulnerability of children, and the possible exacerbation of obesity among sedentary young video viewers. |
Mike Adams, the Health Ranger
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 Knowing the true history of Coca-Cola and Pepsi (click here to read the unauthorized history of Coca-Cola), it's no surprise that these two companies would find a way to dishonestly market bottled water products, too. Failing to disclose the real source of these bottled water products is, in my view, an inexcusable lapse in corporate responsibility. I have no doubt that whatever products these two companies may market in the future, they will always be marketed in a way that is dishonst, harmful to human health and damaging to the environment. |
Mike Adams, the Health Ranger
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 Marketing to children
Here's another similarity between Big Tobacco and Big Pharma: They both love to market to children. For years, tobacco companies have been trying to edge and wiggle their way into the adolescent market, targeting teenagers and children. They used Joe Camel, a cartoon character, to sell cigarettes, because they knew that if they could get adolescents hooked on nicotine, they had a customer for life. It's not rocket science to figure out the marketing tactic there for Big Tobacco.
Pharmaceutical companies don't have the same addictive quality for their drugs. |
Tori Hudson, N.D.
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 The contraceptive sponge was originally introduced in 1983 and remained on the market until January 1995. It was taken off the market because the manufacturer chose not to modernize the manufacturing and hygiene standards. In 2005, the Today sponge returned to the marketplace with a new manufacturer. The sponge is a convenient, disposable, one-size-fits-all vaginal contraceptive that can be purchased over the counter at most drugstores. It is used with a spermicide and offers an 82 to 92 percent effectiveness rate. |
Mike Adams, the Health Ranger
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 Behind closed doors, Big Pharma executives are drooling over the market opportunities that have emerged from Colony Collapse Disorder. After successfully drugging most humans and pets through a campaign of medical domination, pharmaceutical companies have been looking into new markets for expansion. "Insects appear to be the next great frontier in pharmaceutical profits," proclaimed one press release sent out by the PHARMA trade group. "We see huge market opportunites in honeybees, spiders, ants and bed mites. |
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