Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
See book keywords and concepts |  There's a possibility that [down the line], we'll have regulation of junk food marketing to kids." (We'll cover the Big Tobacco comparisons soon, in the next chapter.)
"Self-regulation by corporations has clearly failed. Corporations should not be the guardians of public health," adds Linn, associate director of the Media Center at Judge Baker Children's Center in Boston, Massachusetts.
Let's look now at some shocking marketing statistics:
The food industry spends at least $15 billion a year targeting children, according to the Campaign for a Commercial-Free Childhood (CCFC). |
Mike Adams, the Health Ranger
See article keywords and concepts |  Jacobson, the effort promises a lawsuit to protect children from junk food marketing practices often described as "predatory."
Consumer advocate Mike Adams, known online as the "Health Ranger," today announced his full support for the CSPI effort. He also stated his intention to cover the story as an independent health journalist and, "...bring the truth about this story to the people, free from the influence of junk food advertisers. |
Michele Simon
See book keywords and concepts |  So the next time you hear a federal government official try to claim that the 1970s effort to regulate junk food marketing to kids "didn't work," don't believe it. With a strong enough political will to overcome corporate forces, it certainly could.
Debunking the Myth of the First Amendment
The most common myth perpetuated by ad agencies and their food-industry clients is that free speech guaranteed by the First Amendment is an impenetrable legal barrier to the federal government's ability to curtail advertising aimed at children. | | Similarly, but more importandy, once signed up as "advisors," such experts are extremely unlikely to call for government controls on unsavory corporate practices such as junk food marketing to children. Instead, they're apt to buy into the corporate world's preferred "self-regulatory" approach. With health authorities working hand in glove with them to be "part of the solution," food makers can rest easy in the knowledge that these professionals will obediently refrain from banging on lawmakers' doors to demand pesky, profit-crimping regulations. | | For example, panel tides at the FTC/HHS meeting included such red flags as "Current Industry Efforts to Market Foods to Improve Children's Health" and "Current Media Efforts to Foster Healthier Choices for Children," while notably absent were panels that addressed the actual problem of junk food marketing to kids, let alone how government could enact regulations.
Industry praising government programs
When industry comes out in support of a government policy (such as an educational program or the latest update of nutrition advice), this spells trouble immediately. | | The problem of excessive junk food marketing to kids is well documented by other authors and consumer groups.3 In recent years, the issue has taken center stage in the national debate surrounding the causes of the childhood obesity epidemic. Also, children are increasingly experiencing health problems previously seen only in adults, such as Type 2 diabetes and early signs of heart disease. | | PepsiCo made its case loud and clear at a January 2005 workshop in which the Institute of Medicine (IOM), a government advisory agency, was considering untoward effects of junk food marketing on children. All the major food companies were represented, each falling over the other in an effort to prove how bound and determined it was to address the problem. Ellen Taaffe, PepsiCo's vice president of "Health and Wellness Marketing," explained how marketing experts had advised her firm that "we were a different company than most and we needed to get the story out. | | The genius of this rhetoric is that it sanctions the status quo of junk food marketing run amok, while making food manufacturers appear to be caring corporate citizens who are deeply concerned about "education" and the "freedom" to acquire it.
The Blame Game
The corporate strategies discussed in this chapter all boil down to this blunt message: it's all your fault. It's up to each individual to solve the problem of poor health in the United States. |
FAIR USE NOTICE: The research quoted here is provided under the protection of Fair Use provisions and published by the 501(c)3 non-profit Consumer Wellness Center for the purposes of public comment and education. Authors / publishers may submit books for consideration of inclusion here.
TERMS OF USE: Read full terms of use. Citations of text from NaturalPedia must include: 1) Full credit to the original author and book title. 2) Secondary credit to the Natural News Naturalpedia as a research resource and a link to www.NaturalNews.com/np/index.html
This unique compilation of research is copyright (c) 2008 by the non-profit Consumer Wellness Center.
ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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