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Nutrition in the Prevention and Treatment of Disease Ann M. Coulston and Carol J. Boushey See book keywords and concepts

Food advertising and marketing directed at children and adolescents in the U.S. Int. J. Behav. Nutr. Phys. Act. 1, 3. 207. Institute of Medicine (U.S.), Committee on Food Marketing and the Diets of Children and Youth, McGinnis, J. M., Gootman, J., and Kraak, V. I. (2006). "Food Marketing to Children: Threat or Opportunity?" National Academies Press, Washington, DC. 208. Kaiser Family Foundation. (2007). "Food for thought: Television food advertising to children in the United States." Available at: http://www.kff.org. 209. Kaiser Family Foundation. (2006).

Educate children on the influence of food advertising on eating habits. ?Ban required watching of commercials for foods high in calories, fat, or sugar on school television programs. ?Conduct school-wide media campaigns to promote healthy eating (e.g., the "5 a day message"). ?Emphasize dietary changes that can be implemented on a long-term basis and discourage the use of unhealthy weight control behaviors, which can be counterproductive to weight management and increase risk for eating disorders. ?Modify cafeteria staff food preparation practices (e.g., low-fat food preparation methods).

Recently the Kaiser Family Foundation [208] released the largest study conducted on TV food advertising to children. The study found that children ages 8-12 years see the most food ads on TV, an average of 21 ads a day or more than 7600 per year. The majority of the ads were for candy, snacks, sugared cereals, and fast foods; none of the 8854 ads reviewed was for fruits and vegetables.

Food for thought: Television food advertising to children in the United States." Available at: http://www.kff.org. 209. Kaiser Family Foundation. (2006). "It's child's play: Adver-gaming and the online marketing of food to children." Available at: http://www.kff.org. 210. Chester, J., and Montgomery, K. (2007). "Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age." Berkeley Media Studies Group, Berkeley, CA. 211. Keane, T. M., Geller, S. E., and Scheirer, C. J. (1981). A parametric investigation of eating styles in obese and non-obese children. Behav.

Food Pets Die For: Shocking Facts About Pet Food Ann N. Martin See book keywords and concepts

Where Is Truth in Advertising? Pet food advertising shows prime cuts of beef, plump chickens, whole grains, and fresh vegetables. Pet food manufacturers want us to believe that these are the healthy wholesome ingredients used in their products. This has been very bothersome to me, and I have often questioned where is the "truth" in advertising? I approached the Federal Trade Commission (FTC) in the United States, and Industry Canada requesting that they investigate the advertising undertaken by pet food companies.

Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D. See book keywords and concepts

Interestingly, the announcement of this planned lawsuit, which was in settlement discussions as this book was going to press, came six weeks after the Institute of Medicine's landmark report, which found that food advertising aimed at kids gets them to prefer—and request—foods high in calories and low in nutrients. In publicizing the lawsuit, CSPI's press release quoted Sherri Carlson, a mother of three, who lamented Nickelodeon's "enticing junk food ads. Adding insult to injury, we enter the grocery store and see our beloved Nick characters plastered on all those junky snacks and cereals.

Critics contend that heavy lobbying by the sugar and food industries caused some key policy recommendations to be left out: You will not find suggestions 1) to limit free sugars to 10 percent or less of your caloric intake, 2) to restrict or ban junk food advertising to children, 3) to reduce consumption of soft drinks, or 4) to support policies that promote production and marketing of fruits, vegetables, and legumes.

The Food-Mood Solution: All-Natural Ways to Banish Anxiety, Depression, Anger, Stress, Overeating, and Alcohol and Drug Problems--and Feel Good Again Jack Challem See book keywords and concepts

Rather, they are shaped by many nutrisocial factors, including upbringing, education, peer pressure, food advertising, and how much (or how little) time we have to cook and eat. We may not be able to alter these nutrisocial forces; however, once we are aware of them, we can limit their impact on us and on our family members. The Nutrisocial Roots of Mood and Behavior Problems The bad moods and behavior that are rampant today result largely from a collision between the stress of contemporary life and nutritional deficiencies and imbalances, which reduce our resistance to this stress.

Campaign for Commercial-Free Childhood blasts TV promotion of junk foods to children Mike Adams, the Health Ranger See article keywords and concepts

Susan Linn made the statement in response to the Kaiser Family Foundation's report, "Food for Thought: Television food advertising to Children in the United States." "This invaluable report clearly demonstrates the extent to which children are targeted with television commercials for unhealthy food. And, unfortunately, TV ads on television are only the tip of the iceberg. Television programs and movies also market unhealthy food to children through extensive brand licensing, promotions at fast food restaurants, and product placement," wrote Linn.

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back Michele Simon See book keywords and concepts

Look at the deluge of junk food advertising aimed at kids that we see today. CARU has given the green light to all of it!9 Food law expert Ellen Fried, a researcher with the Rudd Center for Food Policy and Obesity at Yale University, agrees that CARU is largely ineffective, even when the agency tries to reprimand advertisers. "I've read enough case reports to see the same waltz repeatedly danced between CARU and food companies. All too often, CARU's admonishments have little effect on either the company's behavior or the harmful effects of advertising to children," she said.

This is a radical and unconstitutional proposal that would have an impact far beyond food advertising. It not only is contrary to good policy, but most certainly would violate the First Amendment.14 That's pretty strong language, but it amounts to a lot of hot air. (Not to mention, a constitutional law scholar from Yale Law School was a member of the IOM committee.) To make matters worse, federal government officials disinclined to rattle corporate cages also perpetuate the legend of free speech protection.

By comparison, "UK children are exposed to more food advertising than others in Europe and have rapidly increasing levels of overweight and obesity." And this is true even though existing bans were not designed to protect children from obesity per se but to shield them from predatory marketers. In any case, says Rigby, industry efforts to disavow the possibility of an association between advertising regulations and lower rates of obesity are deceptive: "The fact is, no country has a complete ban on food marketing to children and there are no designed studies to measure the effects in this way.

How to (not!) get fat in five easy steps Mike Adams, the Health Ranger See article keywords and concepts

You don't have to walk blindly and leave your health up to chance or food advertising gimmicks. You can take control of the outcome you wish to experience and move towards it steadily, with determination, and ultimately experience it each and every day for the rest of your life. Take back your health power! (And ditch that body fat recipe, too.

Natural Health Solutions Mike Adams See book keywords and concepts

Openly opposed the banning of junk food advertising to children during World Health Organization meetings. Suppressed information about the harm caused by dangerous drugs in order to prevent the press and the public from learning the truth about them. Attempted to silence its own drug safety scientists to prevent them from going public with the truth about dangerous drugs. Censored scientific information about the benefits of natural foods like cherries by threatening cherry growers with legal action if they did not remove scientific information about cherries from their websites.

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back Michele Simon See book keywords and concepts

Indeed, as Ellen Wartella, a member of the IOM committee (and advisor to Kraft Foods to boot) acknowledged: "We can't anymore argue whether food advertising is related to children's diets. It is."7 Government Has It Covered It's no secret that the federal government has essentially thrown up its hands and abdicated all responsibility when it comes to reining in the out-of-control marketing of junk food to kids. Currently, federal laws to regulate marketing to children range from scant to nil.

Daring to take on two popular corporations that target children with junk food advertising. That's how emotionally charged the issue has become in our national discourse. When I think about how food companies target children, I like to break it down into two categories: schools and everywhere else. Nutrition advocates are trying to rid school vending machines of soda and junk food, but companies are lobbying hard against those efforts. The battle for "everywhere else" creates its own set of challenges.

The impressive five-hun-dred-page document—the collective effort of sixteen top-notch experts (including several from industry)—assessed the influence of food advertising directed at kids. Reviewing hundreds of studies, it found, rather unsurprisingly, that such marketing promotes preferences for high-calorie, low-nutrient foods and beverages, and encourages children to request and consume these products.

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

The Key Question Both the food industry and its critics can agree that massive money is spent on food advertising and that food slogans, jingles, and advertisements have become fixtures in American culture. But here the agreement stops. Industry claims that advertising is only effective at moving people toward brands of products they will use anyway: a child might be tugged by General Mills to eat Count Chocula or by Kellogg to want Disney Buzz Blasts, by Pepsi to want Gatorade or by Coke to want Powerade.

The FTC primarily regulates food advertising, while the FDA regulates labeling. The FTC may issue a temporary restraining order or preliminary injunction for suspected violation of its regulation. The penalty for violation of FTC provisions is a fine of up to $5,000 and/or a prison term of up to six months. Repeat offenders face a fine limit of $10,000 and imprisonment for up to one year.73 Current policies are inadequate. We agree with groups such as the American Academy of Pediatrics that children are being exploited by advertising and that change is necessary.

Given the $30 billion per year spent on food advertising, we must assume it works and that people buy more of the advertised food. The core question, though, is whether advertising changes the overall diet, especially in children. Children view television with less skepticism than adults and therefore are particularly vulnerable to advertising.27 Research with fifth-and sixth-graders showed that more than half believed every commercial they viewed in the study.

Critics of regulating food advertising say that parents can turn off the TV, but TV only begins the onslaught. Ads on billboards; product placements in movies; food logos in schools; splashy signs on vending machines; and ads on buses, taxis, and even police cars contribute to the blitz. Every child is exposed. Children as Market Objects Children were identified as a separate market for advertisers in the 1960s.15 The concept developed quickly, and now there are conferences, books, and ad agencies all focused on children as consumers.

About one-third of the $30 billion spent each year on food advertising is targeted at children. About $10 billion per year is spent on advertising food to children. A study of Australian children ages nine to ten indicated that more than half believe that Ronald McDonald knows best what children should eat.5 How Much Advertising Is There? Television is the leading means of persuasion for the food industry. The average American watches 1,567 hours per year, or 3? hours per day.6 America's children spend more time watching television than doing anything but sleeping.

As long as children are exposed to food advertising, they deserve education that allows them to place what they hear in the context of good health. Conclusion Advertising aimed at children is powerful in presentation, overwhelming in amount, and pernicious in outcome. Many children do not recognize the purpose of advertising and cannot separate advertising from programming.90 The Flintstones, for example, are TV and movie characters, but are also toys, vitamins, and cereals.

Food Politics Marion Nestle See book keywords and concepts

This blurring of the distinction between food advertising and dietary advice is most evident in the association's 70 or so informational Fact Sheets—each with its own corporate sponsor. Table 15 provides examples of Fact Sheet topics, their sponsors, and typical statements. If these statements give the impression that they were written by the company's public relations staff, it is for good reason: They were. In response to membership complaints about the one-sided content of a Fact Sheet on agricultural biotechnology that was sponsored by Monsanto, the leading U.S.

One reason for public confusion is that when it comes to nutrition education, no government agency has the funds to promote dietary recommendations in competition with food advertising. Instead, the major sources of nutrition advice for most people are the media and the public relations efforts of the food industry itself. If nutrition guidelines have not seized public attention, it may be because they seem so obvious. Eat more fruit and vegetables? Nothing could be more self-evident.

The difficulties in interpretation discussed here—and the emphasis in research and food advertising on single nutrients rather than dietary patterns—create ample opportunity for controversy. The contradiction between the seemingly endless debates about the meaning of nutrition research, and the equally endless similarity of dietary guidelines can best be explained by experts' use of context and judgment.

Nearly 70% of food advertising is for convenience foods, candy and snacks, alcoholic beverages, soft drinks, and desserts, whereas just 2.2% is for fruits, vegetables, grains, or beans.23 Figure 4 illustrates the disproportionate distribution of marketing expenditures relative to dietary recommendations. Although the costs of marketing may appear huge, they amount to just a small fraction of sales.

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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.