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Interview with Debbie Weil, Wordbiz founder and online marketing expert Mike Adams, the Health Ranger See article keywords and concepts

Mike: I want to ask you about email newsletters. email newsletters were at one time riding a wave of popularity, but their use seems to have stalled out a bit, perhaps because of the spam problem, and the fact that people are annoyed at receiving too many e-mails. What do you think is going to happen to email newsletters down the road? Are companies going to rely on them more? Have they become more accepting? What are the trends there? Weil: Well, I like the way you put that, and I think a couple of things have happened.

Interview with Jeanne Jennings, Online Marketing Consultant Mike Adams, the Health Ranger See article keywords and concepts

Mike: Can you share with readers what you think are some of the simplest and most effective things people can do with to make their email newsletters more effective? Jennings: The biggest thing you can do is position your whole newsletter around what's in it for the reader. By that, I don't mean they get 20 percent off if they buy your product today. Some people use their newsletters for promotion; other times it's just strictly an editorial case. For people that use email newsletters for promotion, that doesn't mean the content is 100 percent promotion.

Interview with Debbie Weil, Wordbiz founder and online marketing expert Mike Adams, the Health Ranger See article keywords and concepts

What do you think is going to happen to email newsletters down the road? Are companies going to rely on them more? Have they become more accepting? What are the trends there? Weil: Well, I like the way you put that, and I think a couple of things have happened. One, as you mentioned, are all the spam filters that are making it more difficult to deliver these email newsletters because they get trapped and caught up and siphoned off into junk folders. The second is simply the sheer number of e-newsletters, or e-zines as some people call them.

Email privacy now a top concern for 19 out of 20 internet users Mike Adams, the Health Ranger See article keywords and concepts

The survey revealed that 83 percent of internet users have avoided subscribing to email newsletters because they weren't sure the organization would protect their email address. Eighty-three percent! What we have, then, is a huge population of internet users who are visiting various sites on the internet, who are seeing offers to subscribe to email newsletters, and who are evaluating those offers in terms of email privacy.

Interview with Jeanne Jennings, Online Marketing Consultant Mike Adams, the Health Ranger See article keywords and concepts

Mike: At what point did you get involved with email newsletters? Jennings: I did my first one at Congressional Quarterly, which would have been about 1995-96. I'd be embarrassed to show it to you today. I'm sure it was really awful. Back then we didn't really know. We made it up as we went. Then, I continued to dabble in email, and I really focused on email in August of 2000, when I was hired by Reed Business Information U.S., which then was called Commerce, to be the director of email product development. That's when I really started doing nothing but email.

For people that use email newsletters for promotion, that doesn't mean the content is 100 percent promotion. Typically, we strive for 60 to 80 percent editorial content, 20 to 40 percent promotional, and you really need to stick to that. There needs to be a reason for them to open that newsletter. Unless they're thinking of buying your product today, a 20 percent off coupon isn't it. There are so many ways to get relevant content. It doesn't even have to be expensive or time consuming. We've had luck with doing "tip of the day" or "tip of the week.

Interview: Medicinal mushroom expert Mark Kaylor discusses maitake and reishi mushrooms, cancer, syndrome X and integrative medicine Mike Adams, the Health Ranger See article keywords and concepts

I actually saw a study this morning in one of my email newsletters for cancer treatment, where oncologists were basically saying, "Do not use supplementation while you're undergoing any conventional treatments." Mike: Unbelievable. Kaylor: It's back and forth. Obviously some people are more willing and open to it. There's still a huge amount of debate about what should be used. We mentioned antioxidants. Chemotherapy agents basically kill cancer cells through inducing an oxidative stress.

Interview with Debbie Weil, Wordbiz founder and online marketing expert Mike Adams, the Health Ranger See article keywords and concepts

One, as you mentioned, are all the spam filters that are making it more difficult to deliver these email newsletters because they get trapped and caught up and siphoned off into junk folders. The second is simply the sheer number of e-newsletters, or e-zines as some people call them. Basically everyone has an e-zine, so it's very hard to rise above the din to get yours noticed. So I think what's going to happen is that only the ones that are good are going to survive. There's also the publishing end.

Email privacy now a top concern for 19 out of 20 internet users Mike Adams, the Health Ranger See article keywords and concepts

What we have, then, is a huge population of internet users who are visiting various sites on the internet, who are seeing offers to subscribe to email newsletters, and who are evaluating those offers in terms of email privacy. When the evaluation seems to indicate to the user that the company can't be trusted, or if it even raises a question about trust, they stand a very high chance of avoiding subscribing to that email newsletter.

We're seeing that internet users are skeptical of the privacy claims of companies, and that they will avoid subscribing to email newsletters if they don't trust that company, or if they have some reason to suspect that their email privacy won't be observed. We also see that people are far more likely to subscribe when privacy practices have been independently certified, and once they do subscribe they are far more likely to give that organization more business, because they trust that organization and they're happy to do business with an organization that acts ethically.

New email privacy certification service lets email senders prove they aren't spamming Mike Adams, the Health Ranger See article keywords and concepts

Rather than relying on anti-spam technologies like DomainKeys or SPF, Relemail uses a team of email investigators to secretly subscribe to clients' email newsletters and monitor resulting inbound emails for adherence to ethical email practices. The results of those investigations are publicly posted at Relemail.com, where internet users can check the current email privacy ratings for more than 800 prominent organizations.

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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.