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Over 85% of Internet users believe they've been spammed after subscribing to an email newsletter: Relemail study

Mike Adams, the Health Ranger
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The 2004 survey conducted by Relemail also showed 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher, and 78% do not always believe companies' own email privacy statements. On the positive side, 91% of users say they are more likely to give their business to an organization that follows ethical email practices and respects their privacy, and 72% said they are more likely to subscribe to an email newsletter that has been independently certified as trustworthy.
REPPED: A survey conducted by email privacy certification service ReleMail revealed a staggering 87% of internet users believing that they have been spammed after they subscribed to an email newsletter. The 2004 survey conducted by Relemail also showed 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher, and 78% do not always believe companies' own email privacy statements.
On the positive side, 91% of users say they are more likely to give their business to an organization that follows ethical email practices and respects their privacy, and 72% said they are more likely to subscribe to an email newsletter that has been independently certified as trustworthy. "These data point out that people are increasingly skeptical of self-published email privacy policies," said ReleMail founder and email marketing veteran Mike Adams. "They generally don't believe companies' own privacy statements, but they do pay attention to independent certification of email practices.

NewsTarget secures reader discounts on top health and eco-friendly products

Mike Adams, the Health Ranger
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To receive the coupon codes, simply click here to subscribe to our email newsletter (it's free). Watch your email for a confirmation message, then click the link to confirm your subscription (we use double opt-in). The next weekday, you'll receive our email newsletter. Simply scroll towards the bottom of the newsletter to see the list of coupon codes for various companies. We're starting with just 3 coupon codes, and we'll be adding to that list each week. Enjoy! Are you a natural health or green living product company?

NewsTarget readers making waves across the natural health, natural living markets (opinion)

Mike Adams, the Health Ranger
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If you'd like to encourage people to subscribe to our free email newsletter, send them to: http://www.newstarget.com/readerregistration.html And if you just want to link to the NewsTarget home page, simply place a link to: http://www.newstarget.com/ Every link helps us reach more people and, ultimately, save more people from cancer, diabetes and dangerous consumer products. The more people we reach, the more we help create consumer demand for healthy, organic, free-trade and cruelty-free products and services.

What's ahead in 2007 for NewsTarget, an update from Mike Adams

Mike Adams, the Health Ranger
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Thanks for being a NewsTarget reader, and if you're not already a subscriber to our free daily email newsletter, you can click here to sign up now.

Interview with Dr. Ray Strand, author of Death by Prescription and Releasing Fat

Mike Adams, the Health Ranger
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Do you have an email newsletter on that site that people can subscribe to? Dr. Strand: Yes, I do. I have an email newsletter that comes out monthly, and it's about various subjects. People can go to releasingfat.com and sign up for my free newsletter. It's there, and it's available. I have raystrand.com, where they can see my nutritional recommendations, and that is more of a membership webpage. Plus, it has some basic information.

NewsTarget secures reader discounts on top health and eco-friendly products

Mike Adams, the Health Ranger
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The next weekday, you'll receive our email newsletter. Simply scroll towards the bottom of the newsletter to see the list of coupon codes for various companies. We're starting with just 3 coupon codes, and we'll be adding to that list each week. Enjoy! Are you a natural health or green living product company? If you're a company that wants to submit coupon codes for NewsTarget to distribute to readers, please click here to read how to submit products and coupon codes for review.

NewsTarget announces eco-friendly product winners

Mike Adams, the Health Ranger
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We will continue to randomly select winners of eco-friendly products from the NewsTarget email newsletter on a regular basis. To be included, simply click here to subscribe now. (It's free.) While we can't say exactly what products we'll be giving away each month, they will always be eco-friendly products that can benefit everyone! Thanks for being a subscriber, and we will continue to offer repeated prize drawings that help bring you products for a healthy planet.

Email privacy now a top concern for 19 out of 20 internet users

Mike Adams, the Health Ranger
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And as we will see in later statistics, it does make a difference in whether they choose to subscribe to your email newsletter or trust your company's email distribution policies. Ninety-six percent is a tremendous majority of the internet end user population, and the most likely reason for this number being so high is because virtually all internet users continue to be inundated with spam. Consequently, protecting their email address remains a high priority. But a question remains: What kind of actions do people take based on their prioritization of email privacy?
If you're spending $100, $1,000 or $10,000 a month to bring visitors to your site, but you're not getting your email newsletter certified, then you're potentially throwing away a huge portion of those visitors. That may explain why, if you look at your log files today, you're getting lots of traffic but not many subscription signups. Lots of people are seeing your offer, but they aren't handing over their email addresses and giving you permission to engage them in an email marketing conversation. This study helps explain why that's happening (and how you can improve your subscription results).
In the survey, the question was asked: "Are you more likely to subscribe to an email newsletter if its email privacy has been independently certified by an authoritative organization?" -- and nearly 3 out of 4 people said yes. A full 72 percent said they're more likely to subscribe under these conditions. So not only do we see 83 percent avoiding subscribing because of a lack of trust, we also see 72 percent saying they would be more likely to subscribe if the newsletter's email privacy practices were certified.
At Relemail, certification is a flat annual fee of $395 and it means Relemail will come in and audit your email newsletter. The service will monitor your newsletter for 15 compliance items, including how you handle subscribe requests, how you handle unsubscribe requests and the nature and content of your outbound emails. You will be issued certification if you meet all 15 points.
You're going to get a higher percentage of signups, those people are going to stay with your email newsletter longer, they are a lot less likely to accuse you of spamming them, and, if these statistics hold out, they are also going to give you more business because they trust your company. There are additional benefits to being certified that go beyond customer trust. You’ll also find that it's easier to defend yourself against unscrupulous spam complaints.

Soy cheese products deceive consumers, violate vegans

Mike Adams, the Health Ranger
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Sign up to the NewsTarget Insider email newsletter and you'll get an email when this book is released. In the mean time, be a smart shopper. Read the labels and don't trust "natural" products until you verify they are, indeed, made with wholesome ingredients and no chemical additives. One final clarification on all this: I am not an opponent of soy products. In fact, I consume all sorts of soy products myself: soy milk, soy protein and tofu.

Email privacy now a top concern for 19 out of 20 internet users

Mike Adams, the Health Ranger
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Whether or not it is true, most internet users believe that spam comes from handing over their email address by signing up for an email newsletter. They start receiving spam, and, correct or not, they believe it came from that subscription. What companies need to do is resolve that distrust to avoid any incorrect perception that your organization might be selling emails out the backdoor. And the way to do that, of course, is to be independently audited and certified by a company like Relemail.

Email privacy audit results published for 1,000 firms at Relemail.com

Mike Adams, the Health Ranger
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Seventy-two percent reported they were more likely to subscribe to an email newsletter that has been independently certified, while 83% of users said they have avoided subscribing to an email newsletter because they weren't sure they could trust the publisher. "Relemail certification proves to your customers and website visitors that they can trust you," explains Relemail founder Mike Adams, a veteran of the email marketing industry. "Internet users are skeptical of self-stated privacy policies.

Interview with Dr. Ray Strand, author of Death by Prescription and Releasing Fat

Mike Adams, the Health Ranger
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I have an email newsletter that comes out monthly, and it's about various subjects. People can go to releasingfat.com and sign up for my free newsletter. It's there, and it's available. I have raystrand.com, where they can see my nutritional recommendations, and that is more of a membership webpage. Plus, it has some basic information. Mike: I just want to point out how remarkable it is that you have been classically trained as an MD through medical school and with all the experience of clinical practice, but you are able to maintain an open mind and really see the big picture here.

Interview with Jeanne Jennings, Online Marketing Consultant

Mike Adams, the Health Ranger
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I think you should have really specific goals if you're sending an email newsletter. If your goal is to drive traffic back to a website, then by all means give people enough of the article to get them interested, and then have them link back to the site for the full text. Hopefully, that will get them to explore the other areas of your site. If that's not your goal, then by all means include the full text. It depends on what the goal for the newsletter is. For example, a lot of restaurants are now doing email.
Jennings: It used to be all you had to do is say, "Hey, we have a free email newsletter," and people would just sign up in droves. Now people are much choosier. It's almost like you have to sell them on your newsletter. You need to use benefit-oriented language. I like to talk about what's in it for them on a regular basis. In addition, for a lot of people, and I found this with some clients, an immediate incentive can be useful.
I publish a free email newsletter called The Jennings Report, which is published once or twice a month. If you're interested in that you can go the website and sign up. The address is www.jenningsreport.com. I also write a column for ClickZ at www.clickz.com. I'm an email marketing consultant and I work with medium and large companies helping them make their email and online efforts more effective. You can get more information on those services at my website, www.jeannejennings.com. Mike: You consult with companies. Is it on an hourly basis or a project basis? How does that work?

The coming financial collapse of the U.S. government: Fed papers reveal what's in store for Americans

Mike Adams, the Health Ranger
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If you'd like to stay informed, subscribe to the free NewsTarget email newsletter (see below) and make sure you select either "All topics" or the "CounterThink" topic. As a subscriber, you'll receive an email alert when I publish new solutions to the coming financial crisis that, according to many observers, now seems a foregone conclusion. Americans, it seems, are in for a rude awakening in the near future.

Empower yourself in 3 minutes a day: An introduction to indy media, NewsTarget.com and the online information revolution

Mike Adams, the Health Ranger
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Margaret Mead
Click here to subscribe to our free email newsletter. Download and read our free health reports at www.TruthPublishing.com. There, you'll many free reports and interviews revealing breakthrough information that can radically enhance your health and help prevent degenerative disease. You'll also find reports on emerging technologies, ending cruelty to animals, and more. Tell others about the NewsTarget Network. Point them to this page to give them a starting place. The URL to share is: http://www.NewsTarget.com/019884.
Here's what else you can do: Action items (repeated): Click here to subscribe to our free email newsletter. Download and read our free health reports at www.TruthPublishing.com. There, you'll many free reports and interviews revealing breakthrough information that can radically enhance your health and help prevent degenerative disease. You'll also find reports on emerging technologies, ending cruelty to animals, and more. Tell others about the NewsTarget Network. Point them to this page to give them a starting place. The URL to share is: http://www.NewsTarget.com/019884.

The NewsTarget Network depends on the financial support of readers like you

Mike Adams, the Health Ranger
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A free, daily email newsletter that brings you the most important news each day on health, the environment, energy and other topics. ... and much more. As you know, NewsTarget does not accept corporate sponsorship from any companies selling food, drugs or nutritional items, and we don't charge companies to write about their products. This allows us to maintain an honest, independent viewpoint where we serve the interests of our readers, not advertisers.

Interview with Debbie Weil, Wordbiz founder and online marketing expert

Mike Adams, the Health Ranger
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What can people do to write better-quality web content and email newsletter content if they don't think of themselves as good writers? Weil: That's a great question. I think there is one obvious answer, which is you hire a terrific freelancer -- a freelance writer or a freelance editor. You can even hire a blogger. There's at least one site that I often use as an example. It's a business travel site called BizNetTravel.com.



FAIR USE NOTICE: The research quoted here is provided under the protection of Fair Use provisions and published by the 501(c)3 non-profit Consumer Wellness Center for the purposes of public comment and education. Authors / publishers may submit books for consideration of inclusion here.

TERMS OF USE: Read full terms of use. Citations of text from NaturalPedia must include: 1) Full credit to the original author and book title. 2) Secondary credit to the Natural News Naturalpedia as a research resource and a link to www.NaturalNews.com/np/index.html

This unique compilation of research is copyright (c) 2008 by the non-profit Consumer Wellness Center.

ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.

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