C. W. Randolph, M.D.
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 Wild Oats: In July 2007 it was announced that wild oats, another pioneer would merge with Whole Foods Market. Prior to the merger, wild oats operated 110 natural foods stores in 24 states and British Columbia, Canada. The Company's markets also include: wild oats Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets. At the time of this printing, wild oats website was still operational: www.wildoats.com.
Websites
Many people initially complain that buying organic is too expensive. |
David Steinman
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 In 2002, when wild oats became one of the first companies to embrace the new technology, the cost of the "corntainers" was high. As one of the first customers, the company paid about 50 percent more for takeout containers made from the bioplastic instead of fossil fuels.22 Nonetheless, wild oats found that its customers liked the new corntainers, and the natural food retailer credits the corntainers with increasing deli sales by 12 percent. Today, the company has switched to corn-based plastic in eighty of its wild oats Natural Marketplace stores. |
Jack Challem
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 Wild Oats was recently purchased by Whole Foods; the fate of individual wild oats stores has not been announced at the time of this book's writing, nor has the overall policy as to whether wild oats will keep its name. For more information, call (800) 494-WILD or go to www.wildoats.com.
Specialty Foods Products Bar Harbor Foods
Herring is rich in quality protein and omega-3 fish oils, but this fish is often ignored by health-conscious people. Bar Harbor Foods, a small company in Maine, markets several types of tasty herring and other fish products that are conveniently packed in small cans. |
Jack Challem
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 Wild Oats
This national chain emphasizes natural and gourmet foods. Wild Oats' meat departments offer free-range meats. For more information, call (800) 494-WILD or go to www.wildoats.com.
Specialty Foods and Other Products
Blue Diamond Natural
This company makes "Nut-Thins," some of the best snack crackers you'll find all free of wheat and gluten products. They include almond, hazelnut, pecan, and almond with cheddar cheese Nut-Thins. They're sold at most health and natural food markets. For more information, go to www.bluediamond.com. |
David Steinman
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| Nonetheless, wild oats found that its customers liked the new corntainers, and the natural food retailer credits the corntainers with increasing deli sales by 12 percent. Today, the company has switched to corn-based plastic in eighty of its wild oats Natural Marketplace stores.23 (Earth Fare is another chain along the Eastern seaboard that is using them.)
Another reward was the bottom line. At the same time that NatureWorks has increased its manufacturing know-how and increased efficiency, oil prices have risen dramatically. |
C. W. Randolph, M.D.
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| The Company's markets also include: wild oats Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets. At the time of this printing, wild oats website was still operational: www.wildoats.com.
Websites
Many people initially complain that buying organic is too expensive. Yes, organic foods can be pricey if you just shop in your supermarket, but you probably have a lot more choices for organic food in your community than you realize. All it takes is a little research to find out. |
David Steinman
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| Nationally, wild oats is working with the online grocer Peapod to deliver about five hundred Wild Oats-brand foods to home delivery customers in the Chicago area. Visit www.peapod.com or www.wildoats.com.39
Participate in community-supported agriculture (CSA), and support local farms. Local farms in urban areas help stabilize the local environment and reduce greenhouse emissions, as well as save on transportation costs. It's also critical to our national security to have local food sources. |
Mike Adams, the Health Ranger
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 Boycott Aurora's "organic" milk from Wal-Mart, Costco, Safeway, wild oats and other retailers. Pester the USDA with concerned letters and refuse to be suckered by a wealthy dairy corporation that has now made the Organic Consumers Association its enemy.
One final question: If Aurora really cared about being organic, why wouldn't they simply agree to meet the standards described by the OCA? Why does Aurora send in the legal team instead of upgrading its operations in a way that would earn the goodwill of the OCA? There is nothing, in my opinion, being asked by the OCA that isn't reasonable. |
Mike Adams, the Health Ranger
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 Nearly everything on the market today -- including the skin care products sold at "natural" retailers like Whole Foods and wild oats -- is loaded with chemical additives and harmful ingredients. It's rare to find a company that makes genuinely healthful products for skin care. Pangea Organics (www.PangeaOrganics.com) is one such company that I've recommended for some time, and I recently found a new company from California that takes skin care products to a whole new medicinal level: Their products use herbs from the world of Chinese Medicine to enhance health while nourishing the skin. |
| It seems like you go to Whole Foods or wild oats and there are all these natural products, quite an abundance, especially of facial products. You get it home, you are reading the ingredients, and there are all these parabens and chemical preservatives. It seems like almost half of the ingredients are not natural. It seems so wrong to call your products natural just because you use a few botanical ingredients.
Mike: Yes, we see that a lot in the marketplace. Something will be labeled herbal skin care or the word "herbal" will be in it and it is only one herb. It is not even the main ingredient. |
James A. Duke, Ph.D.
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 If you can find a commercial preparation, use it according to the label directions. wild oats (avena sativa). You've probably heard people described as "sowing their wild oats." wild oats are reputed to make horses—and by extension, us humans—sexually frisky.
I'm not entirely sold on wild oats. But the herb is rich in boron, a trace mineral that can substantially raise blood levels of testosterone, the hormone that stimulates the sex drive in both men and women. Look for a commercial preparation and take it according to the package directions. yinyanghuo (epimedium, various species). |
C. W. Randolph, M.D.
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| At the time of this printing, wild oats website was still operational: www.wildoats.com.
Websites
Many people initially complain that buying organic is too expensive. Yes, organic foods can be pricey if you just shop in your supermarket, but you probably have a lot more choices for organic food in your community than you realize. All it takes is a little research to find out.
To find a source of organic foods near you or to order online, check out the following websites: www.organicfood.com, www.organicconsumer.org, www.eatwell.com, and www. diamondorganics.com. |
Jack Challem
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| One cup of wild oats Performance Crunch Cereal has 230 calories and 39 grams of carbs, of which 20 grams are sugars. The sugars come from evaporated cane juice and brown rice syrup, which are listed in the fine print on the package.
Despite their warm and fuzzy names, soft drinks in health food stores are no better than their supermarket cousins. A 12-ounce can of Blue Sky Natural soda contains 160 calories and 42 grams of sugars from "glucose-fructose syrup," which sounds suspiciously like high-fructose corn syrup. Similarly, a can of Boyland's Cane Cola has 41 grams of sugars. |
Mike Adams, the Health Ranger
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 Mike: Are you working on maybe wild oats or Whole Foods?
Lovejoy: Absolutely. We are definitely working on wild oats and Whole Foods. They're huge.
Mike: Hopefully, it'll be available in those stores at some point.
Lovejoy: We are hoping it will be soon.
Mike: What other points do you want to make to be sure that the readers understand this product?
Lovejoy: It's actually very, very good for your immune system. It's an immune-boosting product. It's wonderful for that. It's also detoxifying and cleansing, but more on a gentle basis. |
Mike Adams, the Health Ranger
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 Whole Foods, wild oats -- big chains like that are usually the first to get it. Some Barnes and Nobles have it. That's how these things just kind of filter out there. The name of the book is "The Sunfood Diet Success System."
Mike: So it's really about a lot more than food, as you said. It's also a technology for personal growth and exploration.
Wolfe: Correct. It's a technology. I'm really into minimum optimum. |
David Steinman
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| Trader Joe's
One of the critical influences today on organic food pricing, Trader Joe's, the privately held, ridiculously low-priced food chain that began in Southern California, is the biggest competition natural supermarket chains Whole Foods and wild oats face.
Trader Joe's always has the lowest pricing for certified organic foods. The Trader Joe's factor in the health food industry is widely discussed, and they are one reason why prices at natural food markets are becoming more competitive. |
| Today, the company has switched to corn-based plastic in eighty of its wild oats Natural Marketplace stores.23 (Earth Fare is another chain along the Eastern seaboard that is using them.)
Another reward was the bottom line. At the same time that NatureWorks has increased its manufacturing know-how and increased efficiency, oil prices have risen dramatically. |
| Buckles handed me several more containers, including packaging perishables for the natural supermarket giant wild oats is using for fresh produce and perishables. These "corntainers" are also being used now by the leading French hypermarket chain Auchan, which recently introduced fresh salads packaged in the containers at all of its 116 stores throughout the country. The company has positioned itself as more than just a retailer, adopting a "quality-driven philosophy geared toward improving its customers' quality of life. |
Jack Challem
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| For example, Wild Oats' Organic Limeade might sound like a great drink to quench your thirst, but an 8-ounce glass has 100 calories and 30 grams of sugars—the same as 8 ounces of Coke or Pepsi!
Nature's Choice Multigrain Blueberry Cereal Bars might seem like a quick, healthy breakfast. One bar provides 150 calories and 29 grams of carbs, but more than half of those carbs are pure sugar. Similarly, Nature's Path Apple Cinnamon Toaster Pastries contain 210 calories each, with 18 grams of sugars and 22 grams of other carbs. They're basically desserts masquerading as breakfast foods. |
Phyllis A. Balch, CNC
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 Avena sativa is Latin for "wild oats." The sexual stimulation resulting from the consumption of this herb is said to be the source of the phrase "sowing one's wild oats." Stallions fed wild oats are said to become libidinous, and some studies suggest that "wild oats" have a similar effect on the human male.
EVIDENCE OF BENEFIT
In folk medicine, as well as with current herbalists, avena is used to treat nervous exhaustion, insomnia, and weakness of the nerves. |
Jack Challem
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| Navigating Natural Food Stores
As a general rule, natural food stores, such as Whole Foods, wild oats, Vitamin Cottage, and the many independent natural food stores, offer more wholesome foods than you'll find in a typical supermarket; however, some so-called natural foods are little more than knockoffs of supermarket products. They may sound and look more healthy, but they can pack plenty of calories, carbs, and sugars.
The natural food and health food industry has long been wedded to whole grains, such as whole-wheat bread. |
Mike Adams, the Health Ranger
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 This was going too far, so starting in early April, we called on consumers across the country to start boycotting the products of Horizon Organic and Aurora Organic, and to boycott the brand names that the leading retailers are selling from Horizon and Aurora at Wal-Mart, Costco, Safeway, Giant, Publix and wild oats. |
Mike Adams, the Health Ranger
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| The lawsuits allege that Aurora Organic Dairy Corporation, which supplies organic milk to Wal-Mart, wild oats, Target, Costco, Safeway, and other retailers, is engaged in "consumer fraud, negligence, and unjust enrichment" by failing to adhere to USDA organic standards even while selling its milk under the organic label.
Federal investigators have already found Aurora in violation of organic standards, according to the Cornucopia Institute, and the USDA has warned Aurora over multiple "willful" violations of organic standards. |
Jack Challem
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| You will be able to find many healthy equivalents in natural food stores such as Whole Foods, wild oats, and Vitamin Cottage. For example, most commercial brands of mayonnaise, such as Kraft, use soybean oil, which is not as healthy as other oils. Most natural food stores carry Spectrum Naturals Canola Mayonnaise, which uses naturally processed canola oil, pasteurized eggs, honey, and other natural ingredients. Peanut butter is another example. |
Craig Pepin-Donat
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 National chains like Whole Foods and wild oats and most major grocers such as Kroger, Safeway and Albertson's offer a wide variety of healthy food selections. There are hundreds of local health food stores nationwide where organic and natural choices are plentiful. Wholesome, healthy products are readily available throughout the country, making it easy for people to eat better. Informed consumers are buying these products because they understand the direct relationship between health and fitness and what is put into their bodies. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
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 Meanwhile, wild oats Natural Marketplace, founded in 1987, now has 110 stores in 24 states and British Columbia. The success of these publicly traded chains, that avoid high-fructose corn syrup, hy-drogenated oils, and artificial additives, shows, as Dr. Ludwig notes, "clearly, huge profits are to be made by providing healthy foods." it Since 1994, more than 5,000 people who've shed at least 30 pounds and kept it off for a year or longer have shared weight-loss secrets and strategies with the National Weight Control Registry (www.nwcr.ws). |
Mike Adams, the Health Ranger
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 You're going to get the biggest selection in a store like Whole Foods or wild oats, but I think 70 percent of all the Safeway stores in the United States have some Seventh Generation products available.
Mike: I'm surprised. That's good to hear.
Hollender: Even Target carries our products. We just did a test in 50 Target stores, which is going to be expanded this summer.
Mike: Fantastic. Here's one last question. The name Seventh Generation; where does that come from? |
Win Wenger, Ph.D. and Richard Poe
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 The habit of many men to "sow their wild oats" in youth was, in Hill's opinion, largely responsible for their failure to distinguish themselves until after the age of forty. Great geniuses, Hill averred, succeeded precisely to the extent that they redirected their sexual desire away from physical expression and "transmuted" it into more fruitful ambitions.
Gorging and Fasting
The sex drive, of course, is not the only primitive stimulant to which the mind is subject. Animals in the wild are driven just as powerfully by their hunger for food. |
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