Mike Adams, the Health Ranger
See article keywords and concepts |  The survey was taken in conjunction with this week's launch of relemail, the first email privacy monitoring service available to ecommerce directors, email marketing directors, small businesses and any online organization looking to build trust with customers and potential subscribers. The relemail service monitors the actual email behaviors of clients, then issues public ratings (1-5 stars) that may be viewed by anyone. relemail monitors 15 email behaviors and requires its five-star "certified" clients to meet all fifteen. |
Mike Adams, the Health Ranger
See article keywords and concepts |  Results of the 2004 relemail Email Privacy Survey and other privacy statistics http://www.relemail.com/statistics. | | Seventy-two percent reported they were more likely to subscribe to an email newsletter that has been independently certified, while 83% of users said they have avoided subscribing to an email newsletter because they weren't sure they could trust the publisher.
"Relemail certification proves to your customers and website visitors that they can trust you," explains relemail founder Mike Adams, a veteran of the email marketing industry. "Internet users are skeptical of self-stated privacy policies. | | Relemail, launched this week, offers a paid certification service that monitors the email behaviors of organizations, then allows qualified email senders to use the relemail Certification seal on their email subscription pages and other promotional materials. The benefit is improved credibility with website visitors and a sharp increase email subscriptions, according to an end-user survey.
The 2004 survey showed 91% of internet users are more likely to give their business to an organization that follows ethical email practices and respects their privacy. | | REPPED: Internet users can now access the email privacy ratings for more than 1,000 online firms in a public ratings database published at relemail.com. These ratings are the result of a secret audit conducted by relemail that sought to determine the email privacy practices and anti-spam compliance behaviors of the top organizations on the internet. Each firm is given a rating from one to five stars, with five stars indicating full compliance with all fifteen points monitored by the audit. | | Results of the 2004 relemail Email Privacy Survey and other privacy statistics http://www.relemail.com/statistics. |
Mike Adams, the Health Ranger
See article keywords and concepts | | REPPED: A survey conducted by email privacy certification service relemail revealed a staggering 87% of internet users believing that they have been spammed after they subscribed to an email newsletter.
The 2004 survey conducted by relemail also showed 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher, and 78% do not always believe companies' own email privacy statements. | | These data point out that people are increasingly skeptical of self-published email privacy policies," said relemail founder and email marketing veteran Mike Adams. "They generally don't believe companies' own privacy statements, but they do pay attention to independent certification of email practices."
The survey was taken in conjunction with this week's launch of relemail, the first email privacy monitoring service available to ecommerce directors, email marketing directors, small businesses and any online organization looking to build trust with customers and potential subscribers. | | Results of the 2004 relemail Email Privacy Survey and other privacy statistics are posted at http://www.relemail.com/statistics. | | The 2004 survey conducted by relemail also showed 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher, and 78% do not always believe companies' own email privacy statements.
On the positive side, 91% of users say they are more likely to give their business to an organization that follows ethical email practices and respects their privacy, and 72% said they are more likely to subscribe to an email newsletter that has been independently certified as trustworthy. |
Mike Adams, the Health Ranger
See article keywords and concepts | | These ratings are the result of a secret audit conducted by relemail that sought to determine the email privacy practices and anti-spam compliance behaviors of the top organizations on the internet. Each firm is given a rating from one to five stars, with five stars indicating full compliance with all fifteen points monitored by the audit.
Some of the firms achieving full five-star ratings include eBay, Kohler, Bart's Water Sports and Global Computer. The ratings are the first of their kind focused strictly on email privacy and best practices behaviors. |
Mike Adams, the Health Ranger
See article keywords and concepts |  REPPED: Email senders can now reassure potential subscribers and customers that their email addresses will be protected. relemail, a new service that audits and certifies email privacy practices, launched today.
ReleMail monitors an organization's email practices and certifies those that meet stringent standards of privacy and professionalism. Rather than relying on anti-spam technologies like DomainKeys or SPF, relemail uses a team of email investigators to secretly subscribe to clients' email newsletters and monitor resulting inbound emails for adherence to ethical email practices. |
Mike Adams, the Health Ranger
See article keywords and concepts |  I've since launched another company called relemail (www.Relemail.com) which certifies ethical, professional e-mail practices for some of the best-known companies in the world.
By the time I was 30 years old, I had achieved business success, but I was in terrible health. Even though I learned how to successfully launch, grow and operate a business, I didn't know how to take care of my own body, and I found myself fighting obesity, borderline diabetes and severe, chronic and debilitating back pain. |
Mike Adams, the Health Ranger
See article keywords and concepts | | Organizations that meet all fifteen requirements can display the relemail seal on their website, reassuring website visitors that their email practices are being constantly monitored and rated.
Relemail was created by email industry veteran Mike Adams, the inventor of the first permission-based email marketing software for the PC, and founder of Arial Software (www.ArialSoftware.com). The service was launched in response to strong customer demand for authentic, trusted certification for email senders. | | Influential leaders in the email marketing industry have joined the relemail board of advisors to help shape the service, making sure it meets the needs of both mailers and email recipients. Those board members include Debbie Weil of Wordbiz.com, Kim Macpherson of Inbox Interactive, Anne Mitchell of the Institute for Spam and Internet Public Policy (ISIPP), Jeanne Jennings of the Jennings Report (www.JeanneJennings.com), and corporate participants such as Jim Diee (The Children's Place) and Michael Crowdes (Dirt Devil).
To learn more, visit http://www.relemail. |
Mike Adams, the Health Ranger
See article keywords and concepts |  I've since launched another company called relemail, which certifies ethical, professional email practices for some of the best-known companies in the world.
I know what it takes to run a company, I know what type of time demands are involved and I see how this works with employees and managers in my own company. Everybody's busy, everybody has a million things to do and everybody has a list that's longer than the number of hours in the day. By the time I was 30 years old, I had met my childhood goal of being a millionaire, but I was in terrible health. |
Mike Adams, the Health Ranger
See article keywords and concepts |  A new email privacy survey conducted by relemail reveals it may be far more important than you expected. The survey presents some startling statistics about how email subscribers view privacy. Let's take a closer look at these statistics and reveal what it means for you and your organization.
The first statistic revealed by the study is that 96 percent of email subscribers view email privacy as important to them. This is a huge number. It essentially means that 19 out of every 20 visitors do care about your policy on email privacy. | | According to the relemail study, it's because 87 percent have received spam that they believe resulted from a company selling their email address out the back door. We all get spam, but the question that's relevant in this case is: Where does the spam come from? Whether or not it is true, most internet users believe that spam comes from handing over their email address by signing up for an email newsletter. They start receiving spam, and, correct or not, they believe it came from that subscription. | | Email privacy is no longer optional
In all, what we're seeing with the relemail survey is that the importance of email privacy is higher than it has ever been in the online community. We're seeing that internet users are skeptical of the privacy claims of companies, and that they will avoid subscribing to email newsletters if they don't trust that company, or if they have some reason to suspect that their email privacy won't be observed. | | Here's another important statistic revealed by the relemail study: when a company self-claims to respect end user email privacy and not sell their email addresses, a whopping 78 percent of internet users don't believe the claim. In other words, simply stating on your website "Yes, we protect your privacy, we don't sell your email address ..." is not enough. End users are savvy to the idea that even unscrupulous businesses are going to say the very same thing.
Simply making this statement this on your website is not enough to convince intelligent internet users. |
Mike Adams, the Health Ranger
See article keywords and concepts | | Rather than relying on anti-spam technologies like DomainKeys or SPF, relemail uses a team of email investigators to secretly subscribe to clients' email newsletters and monitor resulting inbound emails for adherence to ethical email practices. The results of those investigations are publicly posted at relemail.com, where internet users can check the current email privacy ratings for more than 800 prominent organizations. |
Mike Adams, the Health Ranger
See article keywords and concepts | | Another statistic revealed in the relemail study is that a full 91 percent of end users are more likely to give their business to an organization that follows ethical email practices and respects their privacy. Not only are you going to see fewer people leaving your site and avoiding subscribing, not only are you going to see an increase in the number of people who subscribe right on the spot, but you're also going to see more business from those people. |
Mike Adams, the Health Ranger
See article keywords and concepts |  Adams also created and launched relemail email certification services in 2003, but the email reputation service was ahead of its time and was not commercially successful.
Adams is a compassionate person and has donated substantial time and money to various causes. In Billings, Montana, he helped raise money to buy a transportation van for Disabled American Veterans (DAV, Chapter 10). In Wyoming, he donated thousands of dollars in preparedness supplies to the American Red Cross. In Taiwan, he raised $10,000 (US) for the 1999 Taiwan earthquake victims. |
Mike Adams, the Health Ranger
See article keywords and concepts | | It's going to take technical solutions combined with certification processes like relemail to really make a lasting difference. |
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TERMS OF USE: Read full terms of use. Citations of text from NaturalPedia must include: 1) Full credit to the original author and book title. 2) Secondary credit to the Natural News Naturalpedia as a research resource and a link to www.NaturalNews.com/np/index.html
This unique compilation of research is copyright (c) 2008 by the non-profit Consumer Wellness Center.
ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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