I've followed this story for almost two years now, and was the first to reveal the "Pure Hoodia" scam. As a consumer health advocate, I speak out on anything that I see as ripping people off, whether it's drug companies, disease mongering psychiatrists, or counterfeit diet pills. In this case, the hoodia craze has attracted the most unscrupulous operators who continue to sell counterfeit hoodia diet pills simply because they know they can get away with it. But there are a few honest players in the market who offer genuine hoodia gordonii, and I list them below.
This puts pure hoodia in violation of product labeling laws.
Hoodoba, a genuine hoodia product, provides 6.1 grams in ten capsules. (Click image to see full-size.)
In contrast, take a look at the actual weight of the Hoodoba capsules from an honest company selling genuine hoodia (see photo on right).
Here, we see the Hoodoba company's capsules weighing 6.1 grams. Subtracting the weight of the empty capsules (.9
First, it indicates that the pure hoodia people can't spell. Secondly, it's a good demonstration of the operating tactics of this con artist: steal from everybody you can, rip off the public with counterfeit products, then threaten those who shed light on your scam. They obviously hold some faint hope that by sending threatening emails that look like they were typed by a high school dropout, they can frighten Truth Publishing into retracting this story.
The fact is, we really are independent. And pure hoodia or anybody else can look all they want, there is absolutely no payola, no funny business, no kickbacks, etc., between Truth Publishing, myself, or any company or product we recommend. We're 100% clean, 100% independent. Which is, of course, why we tell it like it is. And that infuriates those who are used to calling the shots just because they're writing the checks.
What Hoodia products can you trust?
As this investigation reveals, not all products in the hoodia industry can be trusted.
The microscopy test conducted on the pure hoodia sample had no resemblance to hoodia gordonii. As the lab report states, "The characteristic cellular structures above cannot confirm the identity of Hoodia gordonii."
I spoke with the lab about this, and was told that the sample was definitely not hoodia, although it was, as they explained, "A common adulteration of hoodia seen in many samples submitted by various companies." In other words, it's not only counterfeit, it's also a "common" counterfeit recipe.
In the TLC testing, the pure hoodia sample turned out to have no resemblance to hoodia gordonii powder. As the report states, "The chromatographic profile demonstrated above cannot confirm the identity of Hoodia gordonii." (Translation: the sample isn't hoodia.)
High Performance Liquid Chromatography
The HPLC test also reveals no chemical constituents resembling hoodia gordonii. (Click image to see full-size.
Patent and Trademark Office filing by pure hoodia, Inc. for the "Hoodoba" trademark on July 15, 2004. You'll also that the trademark application reveals a link to a Nevada corporation.
Seeing this, we decided to follow the Nevada lead and check with Nevada's Secretary of State...
A corporate front for illicit operations
Nevada Secretary of State documents reveal a corporation mill and the name of an operator. (Click image to see full-size.
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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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