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Safe Trip to Eden: Ten Steps to Save Planet Earth from the Global Warming Meltdown David Steinman See book keywords and concepts

Larry David drives a prius hybrid for his fantastic HBO comedy Curb Your Enthusiasm, which so ably spoofs all of us on L.A.'s Westside. It is so L.A. Toyota engineers must have been thinking of L.A. when they were designing the prius. You know, movie stars. If that's not your bag, try the Mercury Mariner or Ford Explorer. The Ford hybrids are great to drive, and you won't stand out as you would in a prius. If all of us together break the shackles the oil industry has on the auto industry, it will be critical to our national security, as well as curbing greenhouse emissions.

They made the prius to look the way it does so that it screams, 'Hey, I'm an environmentalist. Look at me! Look at what I am doing for the environment.' We didn't do that. We created the Escape to look like any other car. We did this on purpose." I asked him if we could drive free form, but he told me, "Dearborn gave us a prescribed route we have to take." "What's the difference in price between a nonhybrid Escape and this one?" I said. "Well, that can vary," he said. "You could pay an additional three thousand dollars, or more, if you really add on the extras. It depends on what you want.

It's as simple as adding more batteries and a plug to hybrids such as the prius." The plug-in hybrid electric vehicles are superhybrids with larger batteries. "This gives drivers the ability to run entirely on electric power at highway speeds for 20-plus miles. For long trips, the battery never runs down."29 In New York City, the big question, however, is how much legroom commuters expect from their taxis. Environmentalists in New York City were keenly interested in seeing some of the taxi fleet converted to hybrids.

The Ford hybrids are great to drive, and you won't stand out as you would in a prius. If all of us together break the shackles the oil industry has on the auto industry, it will be critical to our national security, as well as curbing greenhouse emissions. It will also help to create a more diversified and competitive marketplace—and we hold the power with one of the most important purchases, financially, most of us will ever make. We are all talking about the hydrogen highway, but we can't get on it until we take a test drive.

Dr. Gundry's Diet Evolution: Turn Off the Genes That Are Killing You - And Your Waistline - And Drop the Weight for Good Dr. Steven R. Gundry See book keywords and concepts

Bye-bye Hummer, hello prius. Do you want your autopilot to keep driving you? If so, pay attention. FRYING YOUR HEART AND BRAIN So what does eating less meat have to do with decreasing heat production? Remember how you were so happy to be able to eat all those "free" protein calories in the Teardown phase? Now put your hand on your dog or cat and feel how much warmer it is than you. In fact, the expression "it's a three-dog night" refers to the ability of canines to warm up your bed on a cold night. Do you remember why carnivores sleep all of the time?

Worldchanging: A User's Guide for the 21st Century Alex Steffen See book keywords and concepts

When the prius was launched in the U.S. market in 2000, Toyota did not play up its environmental attributes, but placed emphasis on its ability to save gas and money. Those early marketing efforts were also principally aimed at early adopters—the technology buffs that want the latest, coolest thing. The product's tagline was "Prius/genius," spotlighting the car's smart, hip technology. The first two thousand or so vehicles were sold online —a key medium for early adopters.

Other celebs have followed suit, deepening the Prius's cool factor, and ultimately helping the car break out of the purely green marketplace—the ultimate success for any green-minded product. Companies can learn the following lessons from Toyota's success with the Prius: ¦ Aim to produce green products that are no different than their "regular" counterparts in branding, price, use, or performance. ¦ Emphasize the cool factor behind environmental innovations whenever possible.

The curves on a prius automobile share a digital handprint with eyeglasses and ballpoint pens. While still in its virtual, 3-D form, digitized design is just information: we can e-mail a half-formed 3-D object to Singapore, and have someone manipulate it and pass it back. With the right technology, we can test and even prototype the thing on demand. This is truly remarkable: digital product design is still a new field, and it wasn't long ago that a standing army of machinists and draftspeople was needed to crank out detailed, hand-machined prototypes in model shops.

Toyota: Green without Compromise hnhhuu prius, Toyota's celebrated gas-electric hybrid, may be the first major consumer product to fit practically all of the major criteria for success in the green-consumer marketplace: it comes from a trusted company and can be bought wherever the company's products are sold; it looks and feels like a "conventional" product and doesn't require consumers to change their use habits; it is (almost) comparably priced with similar cars; it can save consumers money to operate; and it is significantly greener than its conventional competition.

Companies can learn the following lessons from Toyota's success with the Prius: ¦ Aim to produce green products that are no different than their "regular" counterparts in branding, price, use, or performance. ¦ Emphasize the cool factor behind environmental innovations whenever possible. ¦ Seed innovative new products among celebrities —actors, musicians, athletes, and other trendsetters—to give them even more of a cool factor, jm M resources Green Marketing: Opportunities for Innovation in the New Marketing Age by Jacquelyn A. Ottman (BookSurge Publishing, 2.

Fanatical user groups dedicated to everything from prius hybrids to soap operas don't just bring the kind of publicity money literally can't buy, but they're also the first to cry havoc over a product's faults. The result is that it's growing harder for companies to get away with stuff—corporate crime and shoddy quality quickly find their way to the Net. Even in remote corners of the world, blunders and bad behavior are ever more likely to be captured on video and phoned in over a satellite.

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