Mike Adams, the Health Ranger See article keywords and concepts | FBI director urges isps to track and record all users' online activities
By the way, while you're watching all the videos mentioned above, don't forget who's watching you! As part of the new American police state, the FBI now wants all Internet Service Providers to track and record the online activities of all users, including the innocent ones (like... maybe... you?) If you still believe in the U.S. Constitution, you must be a terrorist. But read this gut-wrenching story by News.com reporter Declan McCullagh anyway: http://news.com.com/FBI+director... | Mike Adams, the Health Ranger See article keywords and concepts | There are probably a million and a half members now, which is a tiny number compared to the big isps, but this is still a product that's in beta and isn't fully launched. In the next year, it'll probably have at least 5 million users. Today, it's not necessarily that critical, but I'm seeing emails from people with a Gmail address. It's at that focal point where it's about ready to explode.
One of the things there has been a lot of hoopla about is the fact that they present the ad words ads on the side column. | | It's difficult for them to eliminate that copy and so that's where establishing the track record and getting the stamp of approval that's recognized by the isps is the hope around here for the next couple of years.
Mike: Let's hope that comes to fruition here. I'd like to ask you one more question here before closing, and that's about Gmail. Everybody loves to talk about Gmail these days. Do you think this is really changing the way email marketers send campaigns, or has all of this talk been overblown? | | But this is mostly coming to the consulting side, because the isps don't tell you how their algorithm actually works and what they're filtering out. They have to constantly reengineer it, figure it out and test it. We've seen some interesting trends recently where just by taking text copy out of emails and replacing it with images that have the copy, most clients can be disabled. That's a current trend in email clients. | | We have people that are dedicated to managing our relationships with the isps, so if there are any issues we can resolve them very quickly.
Our client base has always been one that is not so much on the huge scale of tens of millions of emails that have gone out to a mass-customer base. At our core, we started with a lot of B-to-B companies. A lot of companies were looking more for the advanced technology solution as opposed to just the ability to blast out tens of millions of emails. | | It doesn't solve that problem, but it's a first step in stopping some of those problems. The isps aren't going to let those emails through if senders basically try to hide who they are.
After that is reputation, and there are a number of companies out there that basically are going to build knowledge bases and databases of information around the practices of the senders. | | Now, the isps, although still very competitive, all want to position themselves as blocking the least amount of legitimate email and blocking the most amount of spam. That competitive component is always going to be there. They're going to have to get together and work together.
Mike: I sure like the reputation approach. I think that has a lot of merit, and I agree that the technical solution, like the puzzle solution, is going to be very difficult to be adopted across the board.
McDonald: Right. | Mike Adams, the Health Ranger See article keywords and concepts | Are any isps paying attention to that header?
Wilson: One of the most widely used spam filters is Spam Assassin. Spam Assassin gives a 4.6-point credit for anyone using the habeas header. Since the default is five points to be credited to spam, you can take off 4.6 points and that means you have a pretty good chance of getting your email through, even though you might have some wording that would send up some red flags. I use the word email marketing in my newsletter, and that happens to send out a red flag to Spam Assassin and other word-based filters. | | The problem is when isps look at an inbound email, they have no way of knowing the reputation of the sender.
Wilson: They do in some fashion. There is a company out there called habeas.com, and they have a header for a license you can use.
Mike: Is that the poetic header?
Wilson: That is the poetic header, with the idea that they can copyright a poem; they can trademark their term of habeas. So if someone tries to counterfeit the header, they can be sued. I don't know if Habeas is going to take off as one of the leaders or not.
Mike: Since you bring that up, I have to ask you about that. | | There have been a couple of isps that have filed lawsuits against a couple hundred of the most egregious spammers. As far as the federal government enforcing their law, they haven't done it. Until they do, we aren't going to see much change. We need to loudly insist that the act be enforced and some money be put behind enforcing it. Right now, you're right; the medium is under assault. I am a newsletter publisher, and it is difficult for me to get my messages delivered. | Mike Adams, the Health Ranger See article keywords and concepts | Levine: Actually, the last chapter in Fighting Spam for Dummies talks about spam fighting, not for gigantic isps, but for small businesses. If you run your own mail server, there are in fact reasonable services and reasonable software you can get. There are companies like MessageLabs that will provide a service and there are a variety of filtering packages that you can try out that I think will be reasonably helpful.
Mike: Okay, well that's very good advice you've shared here, in this short period of time. | | There's at least one significant criminal trial coming up where, with any luck, they'll put the spammer in jail, and we're seeing lots of civil trials where the recipient isps are finally starting to take advantage of some of the anti-spam laws we have now. They go after the spammers and start getting large judgments against them. Since the incentive for spam is basically financial, the solutions are basically going to be financial too. In the meantime, we're always going to have to use filtering. It's basically a social problem with social answers. | Mike Adams, the Health Ranger See article keywords and concepts | I created it out of frustration in seeing the email community fail to come up with realistic anti-spam solutions even after years of negotiation and bickering among the top isps. The Relemail service has been designed to enhance trust between responsible email senders and their email recipients.
What Relemail certification means to you as an organization is that you're going to get more subscriptions even when you don't have any additional traffic. |
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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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