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Interview with John Levine on the War on SPAM Mike Adams, the Health Ranger See article keywords and concepts

Mike: Along those lines, there was an announcement made about domain keys and Google and gmail using domain keys? Levine: Yes. gmail is putting domain key signatures on all of their outgoing mail, which I think is great. Not many people are checking those signatures yet, but I know a lot of people who have said, "If gmail is doing it and Yahoo is doing it, then that's a big enough experiment. It's worth my finding some software to start looking at domain key signatures, and, again, seeing how much mail does it correctly filter and when does it make mistakes and stuff like that.

Web marketing guru Jim Sterne gives advice on how to successfully utilize customer emails Mike Adams, the Health Ranger See article keywords and concepts

I just know that when it comes to doing business on the internet; when I see the email coming from gmail or Yahoo, to me it says this is someone who does not have their own identity. It's like if everybody actually had caller ID, and every time you got a call from a public telephone you see a generic number. You have a different response than if there's the name of a company there. If I get an email from Hotmail or Yahoo or gmail, I'm wondering, "Don't they have a real computer? Don't they have a real company?" So, we'll see.

Interview with Loren McDonald, vice president of marketing at EmailLabs Mike Adams, the Health Ranger See article keywords and concepts

Mike: I'm curious, when there are 5 million users on gmail, doesn't that give Google a lot of power to really dictate the best email marketing practices? McDonald: In our experience, most business or consumer marketers have email lists that are typically between 50 and 60 percent AOL, Yahoo and Hotmail/MSN. That's pretty significant. That's why it's important to understand how each of those ISPs and clients deal with email. So you could consider doing different versions and different segmentations. gmail is probably going to take away from some of those. At one level, they're going to grow.

We wrote a column a couple of months ago on understanding gmail and how to optimize it. At one level, my message to marketers would be that there are a lot of little nuances that you absolutely need to be aware of. We had a client yesterday that saw that gmail was sort of mangling one of their emails and deconstructing their codes. It doesn't like cascading style sheets. There are different issues. It's just starting to take off.

Interview with John Levine on the War on SPAM Mike Adams, the Health Ranger See article keywords and concepts

Levine: Yes. gmail is putting domain key signatures on all of their outgoing mail, which I think is great. Not many people are checking those signatures yet, but I know a lot of people who have said, "If gmail is doing it and Yahoo is doing it, then that's a big enough experiment. It's worth my finding some software to start looking at domain key signatures, and, again, seeing how much mail does it correctly filter and when does it make mistakes and stuff like that.

Web marketing guru Jim Sterne gives advice on how to successfully utilize customer emails Mike Adams, the Health Ranger See article keywords and concepts

Mike: If I could ask you one last question here, Jim -- Google's email service, gmail, is getting a lot of headlines these days. Is it really going to change the way email marketing is conducted, or is it just overrated? Sterne: Well, I think it's a grand experiment, but we have no idea what the impact will be by the time we get to the end game. It's getting a lot of attention because Google is doing it, and because Google hasn't done it before. It's also getting a lot of attention because they're up against Microsoft and Yahoo.

If I get an email from Hotmail or Yahoo or gmail, I'm wondering, "Don't they have a real computer? Don't they have a real company?" So, we'll see. If Google is good at creating email services, then it gets interesting. Mike: Thank you very much for your thoughts, Jim. Today we've been speaking with Jim Sterne of Target Marketing of Santa Barbara, that's Targeting.com. Thank you very much for joining us. Sterne: My pleasure. Thanks for asking. Mike: And, any last words for our readers? Sterne: Whether you're doing email or a website, make it about the customer instead of about the company.

Interview with Loren McDonald, vice president of marketing at EmailLabs Mike Adams, the Health Ranger See article keywords and concepts

Are they going to come up with an instant messaging solution that will be tied to gmail and therefore more integrated? What kind of other things are they going to do that might speed up the adoption? How does that affect us as email marketers? I don't know that there's anything drastic on the horizon that would enable them to have massive influence over the industry like they had over the search industry. Mike: We've been talking with Loren McDonald, VP of marketing at EmailLabs. That's EmailLabs.com. I want to thank you so much for your time today, Loren.

So you could consider doing different versions and different segmentations. gmail is probably going to take away from some of those. At one level, they're going to grow. Let's say they grow enough that each one of those other three have roughly 15 to 20 percent of your list. If they get 5 percent bigger, they'll probably take a few percentage points from those other ones. Mike: Right. McDonald: it depends on what Google does. They've already had a major impact on the storage issue. All the competitors came out and increased the amount of storage you have.

Today, it's not necessarily that critical, but I'm seeing emails from people with a gmail address. It's at that focal point where it's about ready to explode. One of the things there has been a lot of hoopla about is the fact that they present the ad words ads on the side column. One of my suggestions I wrote about earlier in an article was that if that really bothers you, then design your email with your own ads.

Interview with John Levine on the War on SPAM Mike Adams, the Health Ranger See article keywords and concepts

If you're looking at the critical mass for email in general, there's a small handful of big gorillas, but the biggest gorilla is AOL, and so the next round is Hotmail and Yahoo and probably EarthLink, and then it sort of goes down from there. gmail is very high profile, but the actual number of users is still much smaller than any of the big ones. Mike: You're the author of Fighting Spam for Dummies and Internet for Dummies -- how did you become this spam guru, or I should say anti-spam guru? Levine: Out of desperation.

Not many people are checking those signatures yet, but I know a lot of people who have said, "If gmail is doing it and Yahoo is doing it, then that's a big enough experiment. It's worth my finding some software to start looking at domain key signatures, and, again, seeing how much mail does it correctly filter and when does it make mistakes and stuff like that.

Interview with Debbie Weil, Wordbiz founder and online marketing expert Mike Adams, the Health Ranger See article keywords and concepts

For example, gmail accounts don't support CSS, which is an HTML coding thing. There may in fact be a movement back toward little text messages that say, "Hey, want to get your new issues of our newsletter? Click here and go to our website." I don't think anything is written in stone yet, but I think that there may be a move back toward that, because those short alerts that tell you that the newsletter's ready are probably easier to deliver. Mike: So, in a sense, I think it makes your focus even more important to marketers, because it brings it back to the text. Weil: Exactly.

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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.