Mike Adams, the Health Ranger
See article keywords and concepts |  And that's, again, why this decision by general mills is such a big deal.
You might ask, "OK, Mike, what's wrong with all of the refined grains?" This might be a review for all of you who are familiar with this information, but I've got to cover this for the new readers. What's wrong with refined grains? There's a lot wrong with them. If you take a whole grain out of the ground and then you mill it, you end up stripping away virtually all of the nutrition. As much as 98 percent of the magnesium, for example, is gone by the time it's refined. |
David Steinman
See book keywords and concepts |  General Mills
Although not exclusively organic, general mills has tremendous influence in the organic food industry with its Cascadian Farms and Muin Glen brands of certified organic foods.14 Their marketing clout means that they have promoted and placed these brands into the hands of so many people who might otherwise never have discovered organic foods because they shop in the usual supermarket chains—ones that had not stocked much organic food before or had grouped it all in specialty organic sections.
Recently, general mills has converted its nonorganic cereals to healthier whole grains. |
Mike Adams, the Health Ranger
See article keywords and concepts | | It's only general mills.
If you look at the ingredients label on this whole grain Total cereal, you'll find that they are, indeed, telling the truth. The first ingredient is whole-grain wheat. That's what I want to see: Whole-grain wheat. Not "refined white flour," "bleached flour," or "wheat flour" -- I want to see whole-grain wheat. Of course, the second ingredient is sugar, and that's not something I'm thrilled about. However, again, this is still a step in the right direction.
Because let's face it, most consumers out there don't read labels at all. | | However, for the mass market, this is a huge move in the right direction, and that's why I think general mills truly deserves a lot of credit for doing it. Hopefully some of the other big cereal companies will follow suit. Maybe in time they will also release whole-grain foods or switch everything over to whole grains. That would be what we'd really want to see.
In terms of the health spectrum for grains, by the way, let me give you my personal view on all of this. Over on one side, in the unhealthy category, we have processed grains or anything refined or bleached. | | These whole-grain cereals from general mills are a good part of that outstanding nutrition.
You would be even better off making sure your kids don't eat any other bleached, refined, processed white flour at all. Don't buy white bread; buy only whole-grain breads. Don't buy toaster pastries made with this refined white flour; go to the health food store and get whole-wheat toaster pastries. Don’t feed your kids syrup made with nothing but sugar and flavors, or any of these other things like jellies or jams made with refined sugar and a little bit of fruit flavor. Go get the real thing. | | So, once again, general mills is demonstrating some courageous leadership out there. Hopefully consumers will continue to buy these products and we will see increased demand for these whole-grain food products. I believe companies that introduce whole-grain products deserve to be financially rewarded for having the courage to make this wise nutritional choice. | | I'd be floored, and I'd rave endlessly about general mills if they went straight to natural herbal sweeteners.
Of course, to do that, the FDA has to give up protecting the Nutrasweet monopoly and actually legalize stevia as a safe food ingredient, and that's another story altogether. It seems to take an act of God just to get the FDA to do anything for the public good these days, so don't expect miracles any time soon on this front. |
Andreas Moritz
See book keywords and concepts |  General Mills announced it will start using whole grains in some of the popular cereal products for kids. Processed flour will be replaced by whole grain flour. Whole grain is fashionable now, so the change seems timely and healthy.
The problem is that the whole grain actually does not qualify as genuine whole grain. It is made of flour that is processed with a newly developed milling method that grinds the whole grain into particles of uniform size. U.S.A Today states that general mills executives would not discuss the new technology behind the development of their new type of whole grain. |
C. W. Randolph, M.D.
See book keywords and concepts |  General Mills offers excellent information regarding "What Is a Whole Grain?" and "How to Find a Whole Grain Product." The good news is that general mills products are readily available in every grocery store across the nation.
Kashi (www.kashi.com ) is another of one of my favorite whole-grain brands. I particularly love the Company's logo: "7 whole grains on a mission." I stock Kashi products in both of my Natural Medicine Stores, but they are also available on the health food or organic food aisle in almost any grocery store.
Another brand to check out is Food For Life (www.foodfor-life. |
Michael Pollan
See book keywords and concepts |  Kraft or general mills, for instance, is now determining the portion sizes, not mom, and the social value of sharing food is lost. It looks a lot more like a restaurant meal, where everyone orders his or her own dish. (Though the service isn't quite as good, because the entrees don't arrive at the same time.) Of course, people tend to eat more when they can have exactly what they want—which is precisely why the major food companies approve of this modernized family meal and have done everything in their considerable power to foster it. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
See book keywords and concepts |  Wellness Councils of America. "General Mills Goes Whole-Grain: Food Manufacturer Becomes First to Make All of Its 'Big G' breakfast cereals with whole-grain." Welcoa Newsflash, October 1,
2004. http://www.welcoa.org/freeresources/pdf/general_mills_100104.pdf. Whitney, Eleanor, and Sharon Rolfes. Understanding Nutrition. 7th ed. Minneapolis: West Publishing,
1996.
Willett, Walter C. Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. New York: Simon & Schuster Source, 2001, 94-95.
World Health Organization. "Obesity and Overweight. | | In spring 2005, soon after reading an Associated Press article revealing that new versions of popular kids' breakfast cereals aren't any lower in sugar than the old versions, Jennifer Hardee, a San Diego mother of two, sued Kraft Foods Co., general mills Cereals, LLC, and Kellogg USA Inc. Hardee's suit—which has since been settled—sought class action status on behalf of all duped California consumers who bought the new cereals. | | University of Minnesota and a consultant and former senior scientist at general mills, Inc., offers an insider's view of the dilemma food sellers now face: "The pressure right now is greater than ever to develop products that will sell but be healthier. That's not an easy thing to do," he says. "Companies need strong nutrition departments to lead them through this."
Lawsuits Don't Need to Win to "Succeed"
Anti-junk-food advocates say that the potential for lawsuits and the embarrassment they could generate might be enough to bring about massive changes. |
Andreas Moritz
See book keywords and concepts | | A Today states that general mills executives would not discuss the new technology behind the development of their new type of whole grain. So what's the big secret? They're asking us to accept their word that it's healthier, but they're not giving us specific details. The second biggest food company, ConAgra, now uses Ultragrain, similar to General Mill's "Whole Grain." It has the look, texture and flavor of processed grain.
The question concerning this new trend in food production is, how did they manage to make a completely different whole grain that's just as healthy as whole grain? |
Brenda Watson and Leonard Smith
See book keywords and concepts |  Now that corporate food giants such as Dole, general mills, Kraft, and ConAgra have gotten into the "organic" game, they have, as part of an industry-wide group, lobbied hard to change the rules about what it means to be "organic." If they win at getting synthetic chemicals like ripening agents and thickeners added to the list of allowable ingredients, or even genetic engineering to pass muster, then "organic" will move further and further away from "pure."
In 1996, the two houses of Congress unanimously enacted the Food Quality Protection Act (FQPA). |
David Steinman
See book keywords and concepts | | Certainly, other large agricultural companies such as Kraft and general mills have made significant investments in organic food production, which is the ultimate form of carbon-neutral agriculture. Archer Daniels Midland dominates the ethanol market.
CargilPs Web site doesn't mention organic agriculture; however, it does discuss the company's current investments in genetically modified agricultural crops. This was disappointing.
Yet, here in Blair, Nebraska, the company was actually doing something profoundly important for the environment? | | Recently, general mills has converted its nonorganic cereals to healthier whole grains. The company uses recycled materials for its boxes. Its next big step is to produce Cheerios with certified organic oats. www.generalmills.com
Hain-Celestial
Hain Celestial Group, headquartered in Melville, New York, is a leading natural and organic beverage, snack, specialty food, and personal care products company in North America and Europe. |
Jeremy P. Tarcher
See book keywords and concepts |  Stephen Sanger, Chairman and CEO of general mills, is announcing the acquisition of Pillsbury—nearly doubling his company's size and making general mills the fourth-largest food company in the world. Sanger proudly reports that Americans are now going to get more of what they really want: 80 percent of the company's products will now be "ready-to-eat" or will take less than fifteen minutes to make.
I think of the stores we just saw filled with mounds of inexpensive vegetables, and I flash to my New York City neighborhood and the offerings of my corner store. I didn't have a choice. |
The Editors of FC&A
See book keywords and concepts | | Tops on the list are general mills Total, Kellogg's Special K, and Kellogg's All-Bran. All have 6 micrograms per serving, which is more than twice the daily recommended amount.
• Get tested for H. pylori. Your doctor will prescribe antibiotics if you're infected.
Left untreated, a vitamin B1 2 deficiency can lead to anemia, depression, nerve damage, muscle damage, and sometimes even paralysis.
Soothe your tummy with herbs
Herbal remedies have been popular for thousands of years, and now researchers know why. |
Alex Steffen
See book keywords and concepts |  A-list of clients has included general mills, Hewlett Packard, and the U.S. Green Building Council. Gil holds an MS in systems ecology from Antioch University and a black belt in aikido, and is a seasoned presenter of the "Natural Step" environmental management system. He has over thirty-five years of experience in business, communications, and environmental innovation.
EMILY GERTZ [EG]
Emily Gertz has been a contributor to World-Changing since 2004. She currently lives in her native town, New York City, where she is a freelance environmental journalist. |
Michele Simon
See book keywords and concepts |  In 2005, the Physicians Committee for Responsible Medicine (PCRM) initiated a lawsuit against general mills, Dannon, and three dairy-industry trade groups, charging them with creating misleading ads based on Zemel's industry-sponsored research. The nonprofit, which also petitioned the federal government to stop the campaigns, says that other researchers have found that dairy products either have no effect on weight or cause weight gain. |
Kaayla T. Daniel, PhD, CCN
See book keywords and concepts |  Applewhite, defenders of the safety of trans fatty acids in the American Journal of Clinical Nutrition, whose sponsors include General Foods, general mills, Nabisco and Quaker Oats. Hunter and Applewhite offered low estimates of 7.6 grams per day per person until 1984, and 8.1 grams for 1989, with a note that trans fatty acids would likely increase by about 0.3 gram per person per day because fast food establishments were switching from tallow to partially hydrogenated vegetable (usually soy) oils for frying. |
Kelly Harford, M.C., C.N.C.
See book keywords and concepts |  Consider these annual advertising budgets:
• McDonald's -$1 billion
• Coca-Cola -$770 million
• general mills -$598 mil.
• 5 A Day -
$1 million
C.S.P.I. widespread availability
Widespread availability of their products is another strategy the food industry has employed to capture the attention of the public. Go anywhere in America today and you will encounter an abundance of fast-food havens, convenience stores, chain restaurants, vending machines and the like, all offering the top brands of fake-food items and beverages. |
Michele Simon
See book keywords and concepts | | Rather, my decision to write this book was motivated in large part by my concern that certain leading food companies, such as Kraft, McDonald's, and general mills, have launched massive PR campaigns aimed at convincing policy makers— and indeed all Americans—that they are committed to making substantive changes that will redound to the benefit of the nation's health. The reality, though, is far different. As I will show, these moves promise to make things worse, not better, for consumers and society. |
Jeremy P. Tarcher
See book keywords and concepts | | Stephen Sanger, Chairman and CEO of general mills, is announcing the acquisition of Pillsbury—nearly doubling his company's size and making general mills the fourth-largest food company in the world. Sanger proudly reports that Americans are now going to get more of what they really want: 80 percent of the company's products will now be "ready-to-eat" or will take less than fifteen minutes to make.
I think of the stores we just saw filled with mounds of inexpensive vegetables, and I flash to my New York City neighborhood and the offerings of my corner store. I didn't have a choice. |
Mike Adams
See book keywords and concepts | | Its customers are food manufacturing companies like Kraft or general mills. These are companies that take rudimentary, processed ingredients like white flour and manipulate them in various ways to make products that people buy — like breakfast cereals, toaster pastries, candy bars, breads and so on.
So this food processing facility needs to produce a product that commercial, brand-name food-manufacturing companies want to buy. In this case, that product is refined white flour. |
Kaayla T. Daniel, PhD, CCN
See book keywords and concepts | | Some of America's largest food companies now manufacture soy foods, including Kraft, Kellogg, ConAgra, general mills, Heinz, Unilever-BestFoods and Dean Foods.
Who consumes these soy products? Historically, consumers were vegetarians and people trying to avoid meat or dairy. The soy industry has identified today's "new soy consumer" as a person who "looks at the goodness of soy and the positive nutrition it offers."17 Thirteen percent of female consumers and 11 percent of males choose soy to prevent disease. |
Michele Simon
See book keywords and concepts | | Curiously, neither the press release nor the International Journal of Obesity (which published the study even upon peer review) bothered to disclose the fact that general mills funded the research.
The corporation's Yoplait study was headed by Michael Zemel, PhD, a professor of nutrition at the University of Tennessee. Zemel has accepted nearly $1.7 million in research grants since 1998 from the National Dairy Council.28 His industry-funded work has formed the basis of a massive $200 million advertising campaign proclaiming the virtues of dairy as a weight-loss aid. | | Kraft and fellow members general mills and ICellogg are the top three advertisers of packaged food to kids, with combined annual spending on children's ads approaching $380 million in the United States alone.
Other alliance founders include the American Association of Advertising Agencies and the Grocery Manufacturers Association, two powerful trade associations in their own right. The alliance's stated purpose is to defend the industry's First Amendment right to advertise to children and to promote self-regulation as an alternative to government restrictions. |
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FAIR USE NOTICE: The research quoted here is provided under the protection of Fair Use provisions and published by the 501(c)3 non-profit Consumer Wellness Center for the purposes of public comment and education. Authors / publishers may submit books for consideration of inclusion here.
TERMS OF USE: Read full terms of use. Citations of text from NaturalPedia must include: 1) Full credit to the original author and book title. 2) Secondary credit to the Natural News Naturalpedia as a research resource and a link to www.NaturalNews.com/np/index.html
This unique compilation of research is copyright (c) 2008 by the non-profit Consumer Wellness Center.
ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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