Mike Adams, the Health Ranger
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 And the zombie-like consumerism depicted in Idiocracy is only a slight exaggeration of the behavior of consumers today who actually guzzle down gallons of gatorade, thinking it's good for them because it contains "electrolytes." (Gatorade is mostly just salt water with artificial coloring additives). Sports drink? Guess again. |
Craig Pepin-Donat
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 Gatorade helped them win and the athletes of the world took notice.
Check out the drink aisle in the grocery store the next time you are shopping and count the number of manufacturers that have climbed aboard this money train. In fact, gatorade and other sports drinks are so popular that both sports teams and most individual athletes keep these drinks close by during competition to enhance performance. Sports drinks were originally built on a strong foundation of scientific fact, a true breakthrough for enhancing athletic performance. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
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 For instance, 27 percent of commercials in 100 shows aired on Channel One during the five-year period from 1997 to 2002 were for junk food or sweet drinks such as Mountain Dew, Pepsi, Mug Root Beer, Snickers, Twix, Juicy Fruit Gum, Hostess Cupcakes, and gatorade, tallied up Jim Metrock, president of Obligation, Inc., a Birmingham, Alabama-based children's advocacy media watchdog group.
... But the Tide Has Turned as Soft Drinks Are Banned from U.S. |
Mehmet C. Oz., M.D. and Michael F. Roizen, M.D.
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 Either you need to lay off the midnight gatorade, or you could be experiencing prostate enlargement. they may not admit it, men have all sorts of fears, be it public speaking, missing a field goal with time expiring, or being told by the tenth straight woman that, no, you may not buy her a drink. Though men tend to walk around with a shield of bravado and concrete-solid emotions, they sweat over one particular fear more than they sweat in a heavily populated steam room: doctor, rubber glove, bend over. |
Marshall Editions
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 Drink a fortified drink like Gatorade" if you are participating in vigorous physical activity, such as a sporting event, or have prolonged fever or diarrhea. Sports drinks can help replenish electrolytes lost by the body in such situations. Avoid caffeine and alcohol, which cause dehydration by inducing urination. Eat five to seven servings of fruit and vegetables every day. Most fruits and vegetables contain at least 70-90% water. They can also provide you with important vitamins and minerals. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
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| Basketball star Michael Jordan lent his clout to selling gatorade.
Venus and Serena Williams smilingly favored Wrigley's Doublemint chewing gum.
Actress Christina Applegate allegedly revealed to a reporter, "I did a commercial once where I ate 50 bowls of Frosted Flakes." (Are we supposed to be sympathetic that she was forced to take a sugar overdose?)
Even entire sports teams have backed sugary foods. ii A Snickers-brand candy-bar TV commercial takes place in the Chicago Bears' locker room.
Coca-Cola is a sponsor of the San Francisco Giants. |
| Sugary sports drinks such as gatorade and Powerade, erroneously called or considered "healthy drinks" by some nutritionally uneducated members of the press, will still be allowed. And potentially dangerous diet drinks also will be for sale. At press time, it was unclear whether or not sugary, calorie-filled fruit drinks would be offered.
Nonetheless, as Daynard declared, "This is the first major victory for the obesity litigation strategy. This would have not happened but for the threat of litigation. |
Craig Pepin-Donat
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| In fact, gatorade and other sports drinks are so popular that both sports teams and most individual athletes keep these drinks close by during competition to enhance performance. Sports drinks were originally built on a strong foundation of scientific fact, a true breakthrough for enhancing athletic performance. From humble beginnings we now have a new generation of energy drinks with dozens of them designed to provide the body with artificial energy. These include Red Bull®, Rock Star, Bawls®, 180 Energy Drink®, Monster® and yes, even an energy drink called Cocaine. |
Michele Simon
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 Adrift in the Nutriwash
As of 2005, more than two hundred products—including gatorade, Diet Pepsi, and Baked Lay's—sported the Smart Spot symbol. But simply labeling a product healthy doesn't make it so. Chips are still full of salt and chemical additives, and have a nutritional profile on a par with diet sodas, which are completely devoid of nutrients and contain artificial sweeteners and other potential health hazards.
PepsiCo earns its place next to General Mills for the chutzpah award in finding no cereal too sugary to call healthy. |
Kelly Brownell and Katherine Battle Horgen
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 Jerry and five friends bought a six-pack of gatorade to drink after their baseball game. Each friend wants to pay for his share of the gatorade. If the six-pack costs $2.49, how much does each friend owe to the nearest cent? þWhat is your favorite color of M&M's? What fraction of that color do you think a package would contain?25
The company noted that it was not paid by the food companies, but this and other examples of the commercializing of education were criticized in the press.26 The book was approved for use in fifteen states. |
Michele Simon
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| Smart Spot products include Diet Pepsi, gatorade, and Baked Lays.
Sound science: The objective-sounding way that food companies like to justify their opposition to any policy that would interfere with their bottom line. As in: "We cannot act to remove soda and junk food from schools in the absence of 'sound science.' " But for industry, no amount of science will ever be sufficient.
Stealth marketing: A technique whereby consumers are not aware that they are being marketed to. Children are especially vulnerable, for example, to product placement. |
| Get Kids in Action
Partnership between gatorade (owned by PepsiCo) and the University of North Carolina Chapel Hill, www. getkidsinac tion. org
President's Challenge
In collaboration with "General Mills Community Action," free presidential recognition awards are provided to "eligible low-socioeconomic-status schools." www.presidentschallenge. |
| Dietitian Melinda Hemmelgarn, for example, notes that "Gatorade is simply sugar and water; it's not a healthy product."30 Moreover, Dr. David Ludwig, director of the obesity program at Children's Hospital Boston, says that most studies showing a hydration benefit with sports drinks apply only to triathletes. Ludwig stressed that "kids are not triathletes" and that sports drinks would come in handy only if dehydration were suddenly to become a public health menace. |
| Familiar brand names under PepsiCo's control include Frito-Lay, gatorade, Tropicana, and Quaker Oats. Snack-food giant Frito-Lay, which makes up one-third of PepsiCo's total sales, is, as one business analyst put it, "the undisputed chip champ of North America."12 Lay's potato chips, Doritos, Tostitos tortilla chips, and Cheetos snacks each generate more than a staggering $1 billion in annual sales.13
Clearly, PepsiCo is a company with a lot of salty snacks on its hands. |
Kelly Brownell and Katherine Battle Horgen
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| Sports drinks like gatorade and Powerade do have fewer calories per ounce than traditional soft drinks. But they are generally in twenty-ounce bottles, while some soft drinks can be purchased in twelve-ounce cans. Substituting a twenty-ounce sports drink for a twelve-ounce soft drink has a small calorie advantage in the case of gatorade, but for Powerade, total calories increase. If children replace twenty-ounce soft drinks with twenty-ounce sports drinks, there is a calorie advantage, but noncaloric beverages and drinks with better nutrition would be preferable. |
Mike Adams, the Health Ranger
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 Mike: Right, you may never have the big funds that gatorade has, or some of the other big companies right there on the baseball field. Now, where can people buy this product today?
Bovio: In New England, we're everywhere. We're in Westerley Market, Wilderness Market, Whole Foods Market, all the running specialty stores, and most of the bike shops. In the rest of the country, we're gaining distribution. We're in Mother's Markets here in Orange County or LA County. |
Mike Adams, the Health Ranger
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 Doritos, Hostess Twinkies and gatorade. That's what they were finding available. That's not what you want to live on.
Wolfe: Right, that's food that causes starvation. That food actually robs you of more energy and life force than it's giving. What we're doing here is saying that not only should you be prepared, but when you are prepared, you can actually eat and have a blast sitting in your home eating chocolate, nuts and goji berries. If you're in that situation, you might want to have stored up extra, not just for you, but for your family, your friends, your community. |
Michele Simon
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| Hydration: Makers of "sports drinks" such as gatorade claim their products offer "hydration" benefits and that such products "hydrate better than water." But most sports drinks are full of sugar and much of the research is conducted on marathon athletes.
In-store promotions: A catchall term for the wide variety of sales promotions and advertisement efforts that occur at the point of purchase. For example, kids are lured into fast-food outlets with toy promotions.
Initiative: Self-aggrandizing term food companies like to use to describe any excuse for a press release. |
Michael Friedman, ND
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 I drank a liter of gatorade, which was more sugar, and then I trudged off to the hospital. By this time I was losing consciousness. They threw me into a wheelchair, and I passed out. I remember waking up the next day with all of these tubes in me.
Q. When did you regain consciousness, after how many hours ?
A. A couple of hours later I regained consciousness. I was aware that I was inside my body, but I had no control of it, it was shut down. That was a really interesting time for me. |
Kelly Brownell and Katherine Battle Horgen
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| Each friend wants to pay for his share of the gatorade. If the six-pack costs $2.49, how much does each friend owe to the nearest cent? þWhat is your favorite color of M&M's? What fraction of that color do you think a package would contain?25
The company noted that it was not paid by the food companies, but this and other examples of the commercializing of education were criticized in the press.26 The book was approved for use in fifteen states. |
Elson M. Haas, M.D.
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 Electrolyte Replacement Drinks
Don't fall for those inferior sugary, chemical-food colored mixes such as gatorade. There are several high-quality electrolyte drinks and powder mixes now available. Knudsen makes an electrolyte replacement drink called Recharge, which is a mix of fruit juice, water, and electrolytes. It is available in orange, lemon, and fruit punch flavors. Alacer Corporation makes the popular Emergen-C products and an inexpensive electrolyte powder called Electro-Mix. This product contains no food coloring, sugar, or calories. |
Dr. Mary Dan Eades
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 That's why it's helpful to use gatorade and broth in addition to water and other clear beverages. Replenishing sodium will help to speed your recovery. Recommendation: gatorade Light, as outlined above, will begin to replace sodium losses. Increase your salt intake by salting food a little more heavily and drinking a cup or two of bouillon daily for several days following recovery.
• Diarrhea also causes a loss of potassium, which adds to the weak, breathless, washed-out feeling that lingers after your recovery from such an illness. |
William Evans, Ph.D., and Irwin H. Rosenberg, M.D., with Jacqueline Thompson
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 The culprit was the quart of gatorade he habitually drank an hour before every race. Many so-called sports drinks contain a lot of sugar along with the helpful electrolytes. gatorade contains 6 percent sugar. Coke is about 11 percent sugar. The sugar in the drink caused a marked increase in his glucose levels. (Any very sweet food would have the same effect.) After this steep rise in his glucose levels, the six high-intensity minutes he spent crewing had the opposite effect—causing his blood glucose levels to reverse and plummet. End result: pronounced hypoglycemia. |
Phyllis A. Balch, CNC
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 This formula is most useful when vomiting occurs immediately after drinking water or electrolyte drinks such as gatorade.
RECOMMENDATIONS
Ll Take acorus to control vomiting during drug withdrawal. This herb should be used under professional supervision only.
Ll Replace fluids lost by vomiting. Whatever the cause, it is important to take in as much fluid as possible without upsetting the stomach any further. Sip clear fluids such as water, ginger ale, fruit juices, or gatorade. Do not drink much at any one time, and slowly work back to a normal diet. |
Kelly Brownell and Katherine Battle Horgen
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| Winners have included ads for Hostess snack cakes, Mountain Dew, gatorade, Burger King, and McDonald's. þA group called Kid Power Xchange is "the ultimate knowledge resource for youth marketers."56 It holds the Kid Power Food & Beverage Marketing Conference. Workshops have included "Excitement in the Beverage Aisle—Taking Disney's Magic to the Grocery Store," "From Supermarkets to Soccer Fields: Kids' Wants, Moms' Behavior," and "Targeting Soft Drinks to Kids. |
Michael Castleman
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 As a result, authorities now recommend gatorade or other rehydration fluids that contain both of these minerals. (People with high blood pressure, heart disease, diabetes, glaucoma or a history of stroke should consult their physicians before self-treating with electrolyte-replacement beverages, because the sodium may elevate their blood pressure.) Bouillon and other clear broths are also helpful.
Gatorade is not recommended for infants and young children. Instead, give other electrolyte-rich—but less concentrated—rehydration fluids such as Pedialyte, Infalyte and Lytren. |
Kelly Brownell and Katherine Battle Horgen
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| Substituting a twenty-ounce sports drink for a twelve-ounce soft drink has a small calorie advantage in the case of gatorade, but for Powerade, total calories increase. If children replace twenty-ounce soft drinks with twenty-ounce sports drinks, there is a calorie advantage, but noncaloric beverages and drinks with better nutrition would be preferable. |
| Industry claims that advertising is only effective at moving people toward brands of products they will use anyway: a child might be tugged by General Mills to eat Count Chocula or by Kellogg to want Disney Buzz Blasts, by Pepsi to want gatorade or by Coke to want Powerade. Such advertising, so the industry says, does not compel children to want sugared cereal or soft drinks more than they would otherwise. |
Janet Zand, LAc, OMD, Allan N. Spreed, MD, CNC, James B. LaValle, RPh, ND
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 If you suspect you are becoming dehydrated, with signs such as excessive thirst, dry mouth, decreased urination, weakness, or feelings of lethargy or lightheadedness, you can take an oral electrolyte formula such as gatorade. Or you can make the following mixtures:
First glass: 8 ounces of orange or apple juice, 1/2 teaspoon honey or corn syrup, and a pinch of salt.
Second glass: 8 ounces of water and V4 teaspoon of baking soda.
Take small sips of each, alternating between the two glasses. Stay out of direct sunlight, rest, and continue to take fluids until you feel better. |
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