Bottom Line Health
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| Are Cheap Vitamins as Potent as Expensive Ones?
Any brand of a single vitamin, such as vitamin C, is usually fine, but the potency varies among brands of multivitamins. Some less expensive brands, such as Wal-Mart's Spring Valley, are well-made, but some supermarket and drugstore brands may not be as reliable.
Name brands that are made by divisions of major pharmaceutical companies usually deliver what they claim.
Examples: Centrum and One-A-Day.
Tod Cooperman, MD, president of ConsumerLab.com, a consumer product watchdog organization, White Plains, NY. |
Charles Barber
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 Coming up with a brand naming used to be an afterthought," says Bill Trombetta, a professor of pharmaceutical marketing. "But today, pharmaceutical companies realize that they need to brand drugs as early as they can and build equity in the brand."113 The stakes are so high that drug companies now work with branding agencies to select just the right name ... a name like Zoloft, uplifting and scientific all at the same time. The hard, decisive sounds of the letters X, Z, C, and D are attractive to drug namers. According to James L. |
Kevin Trudeau
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 When I wrote my first book, the United States Government said in effect if I mentioned any product by brand name or wrote where you could obtain any product that I recommended, the books would be confiscated and burned, and I believe I would have most assuredly been arrested and prosecuted under some trumped-up charge of "practicing medicine without a license" or deceiving the public. I have been in court with the U.S. Federal Trade Commission as well as other government regulators regarding these issues. I have decided to put myself in grave danger by writing this book. |
Charles Barber
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| When the depressed actors requested a specific brand, doctors wrote a prescription for that brand 50 percent of the time. When the actors asked for any antidepressant, they were given a prescription three-quarters of the time. And when they didn't even ask for a drug, they were given a prescription one-third of the time.96
There are other creative (read: manipulative) ways to get the brands directly out to the consumers, doctors be damned. |
| But today, pharmaceutical companies realize that they need to brand drugs as early as they can and build equity in the brand."113 The stakes are so high that drug companies now work with branding agencies to select just the right name ... a name like Zoloft, uplifting and scientific all at the same time. The hard, decisive sounds of the letters X, Z, C, and D are attractive to drug namers. According to James L. |
| When the depressed actors requested a specific brand, doctors wrote a prescription for that brand 50 percent of the time. When the actors asked for any antidepressant, they were given a prescription three-quarters of the time. And when they didn't even ask for a drug, they were given a prescription one-third of the time.96
There are other creative (read: manipulative) ways to get the brands directly out to the consumers, doctors be damned. |
Kevin Trudeau
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| It is my opinion that if somebody calls me on the phone, or meets me on the street, or sends me an e-mail or writes me a letter and asks me a question about what type of dog food I give my dog, I am free to mention the product by brand name. I believe that if somebody in any form asks me a question about anything, I am free to express my opinion and state what I want to state without fear of reprisal from the Federal Trade Commission.
Imagine how silly it would be to be on the Larry King show and have Larry ask me, "Kevin, what type of bottled water do you drink? |
| The FTC wrote back and said yes I can even though these publications give products by brand name, obviously promote and recommend those products for purchase and give ordering information. So the FTC immediately reversed their position, but the reason was because " Consumer Reports accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers." It also went on to say that I could sell these Consumer Reports publications that promoted products because "more than 100 testing experts work in seven major technical departments ... |
| If in fact I owned stock in a particular water company and went on Larry King and mentioned that water company by brand name and told people, "Yes, buy XYZ bottled water. It's the best water in the world. It's the water I drink. It's the water I think everyone should drink, etc., etc., etc." If I had a financial interest with the sale of that product, or in the success of that company, then certainly I would be promoting that product, and I have agreed with the Federal Trade Commission that I will not do that. |
Michael T. Murray
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 Lawson, when twenty-four brands of enteric-coated garlic were analyzed for tablet dissolution using an approved method (USP dissolution method 724A), only one brand released the amount of allicin claimed on the label.16 The second-best brand released only 44 percent of label claim, and 75 percent of the brands released less than 10 percent of label claim. Failure to deliver an effective dosage of allicin will most assuredly lead to failure to lower cholesterol or blood pressure.
Dr. Lawson discovered two major problems with garlic supplements. |
Kevin Trudeau
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| Do not eat any food produced or sold by a publicly traded corporation or a "brand name" product.
Maine Coast Sea Vegetables www.seaveg.com (207) 565-2907
Lundberg Family Farms www.lundberg.com (530) 882-4551
Applegate Farms www.applegatefarms.com (866) 587-5858
Diestel Family Turkey Ranch www.diestelturkey.com (209) 532-4950
NorthStar Bison www.northstarbison.com (888) 295-6332 Earthbound Farm www.earthboundfarm.com (800) 690-3200
Newman's Own Organics www.newmansownorganics.com
Eden Foods www.edenfoods.com (888) 424-3336 SunOrganic Farm www.sunorganic. |
| Searle, the chemical company that held the patent to aspartame, which by the way is the active ingredient under the brand name NutraSweet. Previously, in 1980, the FDA Board of Inquiry comprised of three independent scientists confirmed that aspartame "might induce brain tumors." The FDA actually banned aspartame based on this finding only to have Searle Chairman Donald Rumsfeld (yes, this is the same Donald Rumsfeld who is currently the secretary of defense) come to aspartame's aid. Mr. Rumsfeld used his political connections, pulled some strings and got aspartame approved by the FDA. |
Michael T. Murray
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| When selecting a fish oil supplement, it is essential to use a brand that you trust. Quality control is an absolute must to ensure that the product is free from heavy metals, especially mercury, damaged fats (lipid peroxides), PCBs, and dioxins and other contaminants. Some brands that we recommend are Natural Factors, Carlson, and Nordic Naturals. These brands are widely available at your local health food store. For children, we particularly like the Carlson brand flavored cod-liver oil or the one made by Nordic Naturals. |
Mike Adams, the Health Ranger
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 PepsiCo's brands include: (followed by my opinion statement about that particular brand)
Frito-Lay: Dangerous junk food that contributes to obesity, heart disease, cancer, depression and other serious diseases.
Pepsi-Cola: Toxic beverages that destroy bone mineral density and poison consumers with chemical sweeteners in diet drinks.
Gatorade: Crap sports drinks that contain artificial colors made from petrochemical derivatives.
Tropicana: A low-end fruit juice brand engaged in deceptive labeling for many of its products. |
Hyla Cass
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 For example, Mevacor is the brand name of the cholesterol-lowering drug lovastatin. A generic drug will go only by its generic name. The availability of generics (which cost far less than branded versions) depends upon the length of time a drug has been on the market. Current laws allow drug makers to hold sole rights to sell a new drug for twenty years, after which generics can be made and sold at much lower prices. |
Ray Moynihan and Alan Cassels
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 By changing the brand name from Prozac to Sarafem—packaged in a lavender-colored pill and promoted with images of sunflowers and smart women—Lilly created a brand that better aligned with the personality of the condition for a hand-in-glove fit."35
With Sarafem and PMDD, Parry explains, Lilly's market research investigated how best to brand both the drug and the condition, to come up with language women felt most comfortable with. PMDD, he says, "has a certain kind of personality that they can see themselves in ... |
Gerald E. Markle and Frances B. McCrea
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 Following that are the category of drugs for the treatment of depression, such as the brand Zoloft. Third in prescription activity are "statins," which are drugs that lower cholesterol (Lipitor and other brands). ACE inhibitors, for treatment of high blood pressure and chronic heart failure, are the fourth most commonly prescribed.
We've already considered semisynthetic narcotics; our discussion of antidepressants awaits the following chapter. Therefore, we turn our attention to... |
Wendy Bazilian, DRPH, MA, RD, Steven Pratt, MD, Kathy Matthews
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 You will probably find one brand ¦ that you think is superior. That's your brand! This experiment will cost you just : a few dollars but it's a good investment • in your health if it encourages you to frequently add beans to your diet.
Yogurt. Choose plain low fat or nonfat yogurt. Look for hormone-free and organic if it's available and affordable. You'll add your own fixins'. I even have my favorite blueberry compote recipe for you on page 238 so you can create your own version of "fruit on the bottom" yogurt.
Canned pumpkin. |
by Michael Murray, N.D. and Joseph Pizzorno, N.D.
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| Check the label of the brand you are considering purchasing, as the nutrients in different brands vary considerably. Some brands contain not only excellent-quality protein but good to high levels of the B vitamins, including folate, niacin, pantothenic acid, riboflavin, thiamin, and vitamins B6 and B12, plus minerals, including calcium, potassium, magnesium, copper, iron, zinc, manganese, selenium, and chromium. |
Mike Adams, the Health Ranger
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 The supplements that are consistently verified as being genuine hoodia gordonii include the Desert Burn brand, the Hoodoba brand from Strictly Health Corp., and the Hoodia Hoodia brand from Millennium Health. Those three pass on a more consistent basis than the products being distributed in retail, in fact. This is the rare case where the internet is offering better quality and more honest products than you can buy at retail. Even some of the big retail chains selling hoodia weight loss products are selling counterfeit hoodia gordonii. |
Charles Barber
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| Before Prozac, the brand names of drugs were generally some simplified version of their scientific and generic names. For example: haloperidol (generic name) became Haldol (brand name). Prozac, the scientific name of which is fluoxetine, was the first drug whose public name was specifically created to evoke saleable images and ideas: in this case, the "pro" connoting positivity, and the "zac" the reassurance and exactitude of science. |
Mike Adams, the Health Ranger
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 The situation has become so alarming that the Organic Consumers Association ultimately called for a boycott, and many knowledgeable consumers are now avoiding the Horizon brand entirely.
The organic milk controversy extends to organic soy milk as well. Horizon Organic's parent company, Dean Foods, also bought out Silk, the leading organic soy milk brand in the United States. Dean Foods has pushed for lower organic standards in the United States and to allow industrial-style production to be called "organic. |
Mike Adams, the Health Ranger
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 The POM Wonderful brand is among the very best," explained Adams, "And the Tropicana Pure brand is among the worst. Some companies are selling products primarily made with apple juice and grape juice as pomegranate juice."
To create the free consumer guide, Adams reviewed pomegranate juice product ingredients, comparing them to the claims implied by the pictures and words on the front labels of such products. Some products made primarily with apple juice show no apples at all on the front label, instead depicting pomegranates and blueberries while claiming "100% Juice!" in big letters. |
Ron Garner
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 Should you still be sold on having the occasional ice cream treat, eat either homemade (use honey instead of sugar), or a brand of ice cream that doesn't use any chemicals, petroleum products, or additives. These brands have nothing to hide, and proudly list the ingredients on the label. |
C. W. Randolph, M.D.
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 These findings are according to the recent 2007 Image Power Green Brands Survey and Marketing Week/ brand Index Online Survey. You can purchase The Body Shop products online, www.thebodyshop.com, or just head out to your nearest mall.
Recently Genie also discovered a delightful website where you can purchase safe cosmetics online. Check out www.themonspa.com.
Water Bottles
As stated in earlier chapters, you should be drinking a lot of water, but please beware of plastic water bottles. Plastics made from polycarbonate resin can leach bisphenol-A (BPA), a potent hormone disruptor. |
Mike Adams
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 Obviously, I'm not going to be naming brand names of foods to avoid, but when I name a category like soft drinks, I'm sure you can imagine what brand-name soft drinks I'm talking about.
Popular peanut butters (hydrogenated oils + sugar)
Peanut butter presents a common grocery shopping pitfall. At first, it appears to be an excellent choice for healthy eating, but a closer inspection of the ingredients label reveals otherwise. Virtually all brand-name peanut butters contain metabolic disrupters: hydrogenated oils and refined sugars. |
Bottom Line Health
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| Oftentimes, you can save significant money by going mail-order or generic, or switching from a nonpreferred brand to a preferred brand," she notes.
If your health plan imposes an annual limit on, say, physical therapy or mental health visits, try to schedule your care so you will not have to pay for extra visits out of pocket.
As for patients who are already in debt, "Don't stick your head in the sand," Cassil urges. "Talk to the people you owe money to and see what you can negotiate. See what you can work out. |
Hyla Cass, M.D.
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| For example, Mevacor is the brand name of the cholesterol-lowering drug lovastatin. A generic drug will go only by its generic name. The availability of generics (which cost far less than branded versions) depends upon the length of time a drug has been on the market. Current laws allow drug makers to hold sole rights to sell a new drug for twenty years, after which generics can be made and sold at much lower prices. |
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