Mike Adams, the Health Ranger
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 Make it a very slight green, almost like a mint ice cream green, and then you can work your way into it over time. Over time you will associate green with health.
Dr. Liers: We have people who just start by adding a little Rejuvenate! To fruit or berry smoothies, because they like the smell and the color. But once they start feeling good, we feel in the long run they will transition to more of the green stuff. That's what we are seeing. Even with me -- I wanted more fruit in the beginning -- and now it's greens, greens, greens. |
Mike Adams, the Health Ranger
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 I'm a big proponent of green foods and superfoods. What I like about your product is it's more palatable than some of the other greens products on the market.
Ortiz: Miracle Greens is one of the best-tasting greens -- or superfoods -- on the market. The reason is that it consists of non-allergenic greens, no wheat and no alfalfa. The result is that you don't get that heavy, grassy taste; you don't get that heavy detox.
Mike: I see. And what was the reason that you formulated this product? Where does the passion come from?
Ortiz: The passion comes from [my own family]. |
Mike Adams, the Health Ranger
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 Actually, it tastes like spearmint and it has a green tea taste to it, although green tea is not a predominant ingredient of the product. Even when you smell it, it actually smells like chocolate.
Mike: Yes.
Lovejoy: It's very interesting and when you mix it just with water. It tastes great. It has that spearmint green tea taste and it's really because of the spices and herbs that are wonderful for our bodies.
Mike: Let's talk about the ingredients that you have in this product. First, we have the greens group. |
Mike Adams, the Health Ranger
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| Wright: Well, it's the only green product out there that's made with organic barley versus wheat grass and alfalfa and things like that. So it's less reactive and it's a milder detox than you get in all the other greens products. And for anyone who's tried Miracle Greens, we're known for our taste. That's another good thing about the barley; it's got a better taste and is not as grassy as the alfalfa or the wheat.
Mike: I can vouch for the good taste. It's very nice, a little bit fruity and a little bit green.
Wright: Yes. Usually you mix it with either water or apple juice and water. |
Mike Adams, the Health Ranger
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 But let's face it: Consumers like to buy products that they think are "green" in some way, even if the green-ness of those products is highly exaggerated or even entirely fictitious. Why? Because it removes their guilt for driving SUVs, eating meat products and spraying pesticides on their lawns. Somehow, buying a little corn ethanol and a few packages of paper plates puts it all back into balance for these people -- folks who live remarkably unsustainable lifestyles that would require five Earths to support if everyone lived that way. |
| Everybody's on the green bandwagon, it seems, and even products that are extremely hazardous to the environment often carry some type of green claim. Consumers need to be sharp and do their research on these corporations before blindly buying into their claims of being Earth friendly.
Most fabric softener products (dryer sheets), for example, are positioned as being at least somewhat Earth friendly thanks to a claim in the ingredients list that reads "Biodegradable fabric softeners. |
| But that doesn't stop these companies from positioning their fabric softener sheets as being green, does it?
There are too many examples to cover here, but they're easy to find if you just look around with some degree of intelligent skepticism. Many products that carry "green" claims may in fact be slightly less damaging to the environment in one particular and narrowly-defined way, but if you look at the overall product and consider where it came from, how it was manufactured and what impact it will have downstream, you'll realize it's actually quite harmful to the environment. |
| But today, paper plates are positioned as green living products. Fascinating how things shift so quickly, isn't it? (Click here to see my CounterThink Cartoon on this topic...)
Nowhere is greenwashing more overhyped than in the ethanol biofuels industry, where gullible consumers are being told that we can simply farm our way out of an oil crisis by -- get this -- converting most of our food into fuel! Ethanol from corn is so energy inefficient that it takes almost exactly one barrel of oil from somewhere else to farm, harvest, process and produce one barrel of oil equivalent energy from corn. |
Mike Adams, the Health Ranger
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 The taste is relatively mild, with a detectable "green" flavor, but not nearly as strong as barley grass or wheat grass. It blends extremely well with chocolate smoothies using raw cacao powder. See my Superfood Smoothies book for recipes.
The price may seem steep at first, but compared to more popular superfood products made with up to 50% filler (soy lecithin, usually), LivingFuel Rx Super Greens is very reasonably priced.
Many ingredients are organic (spirulina, sea vegetables, herbs, etc. |
| The organic sea vegetables, spirulina, green tea, selenium and zinc ingredients all help prevent breast cancer, far better than any prescription drug or conventional cancer therapy.
As a meal replacement product, LivingFuel Rx Super Greens is for useful for strengthening liver function, boosting cellular energy, detoxifying the body, boosting thyroid function to promote healthy weight loss, balancing body pH, cleansing the digestive tract and protecting the circulatory and nervous systems from oxidative damage. |
Mike Adams, the Health Ranger
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| Over time you will associate green with health.
Dr. Liers: We have people who just start by adding a little Rejuvenate! To fruit or berry smoothies, because they like the smell and the color. But once they start feeling good, we feel in the long run they will transition to more of the green stuff. That's what we are seeing. Even with me -- I wanted more fruit in the beginning -- and now it's greens, greens, greens.
Getting rid of synthetic chemicals in your body
Mike: More and more consumers are now acutely aware of the chemical burden that is being placed on our bodies. |
Bill Sardi
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 Green tea
It has been estimated that a daily consumption of 10 Japanese-size cups of green tea results in delayed cancer onset. Even five cups of green tea a day has been shown to delay the onset of breast cancer. Researchers now suggest green tea, by virtue of its ability to inhibit TNF, could be used before the onset of cancer as well as during and after conventional cancer treatment. [J Cancer Res Clinical Oncology 125: 589-97, 1999]
Green tea extracts (0.1%) added to drinking water of animals has been shown to block TNF production in animals. [Biofactors 13: 67-72, 2000]
2. |
Mike Adams, the Health Ranger
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| It's very nice, a little bit fruity and a little bit green.
Wright: Yes. Usually you mix it with either water or apple juice and water. Today we have it mixed with a smoothie that consists of strawberries, peaches, bananas, Miracle Greens and apple juice, which I can tell is going to be the hit of the show.
Mike: Definitely! You'll run out.
Wright: I think we will. I just went and bought 15 lbs of strawberries and peaches, and I think they're going to be gone.
Mike: What is the address of your website?
Wright: Miraclegreens.com. |
Mike Adams, the Health Ranger
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 Everybody wins: Our readers get a great deal on an exceptional product, you gain a new customer, and we accomplish our mission of supporting great companies in the areas of natural health and green living. |
Lester A. Mitscher and Victoria Toews
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 After considering this possibility and conducting a statistical analysis regarding this question, the researchers concluded that the green tea was indeed the cause of the lower cholesterol levels.6
Coffee is associated with higher cholesterol levels, and since both coffee and tea contain caffeine (although caffeine levels in tea are much lower), some scientists postulated that tea might actually cause cholesterol levels to increase. Just the opposite was found to be true when this issue was investigated; tea (despite its caffeine content) lowers cholesterol levels. |
Mike Adams, the Health Ranger
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| I'm often asked by makers of natural health and green living products, "How can we get our products reviewed or recommended by NewsTarget?"
Today I'm announcing guidelines for submitting products for review and possible recommendation here on NewsTarget.com. Product manufacturers and P.R. consultants are welcome to follow these guidelines in submitting products to us.
1. Start with a quality product. No junk.
I only recommend products of superior quality. |
| If you offer a non-nutritional product, such as a green living product, feel free to send us a full bottle (or whatever package it happens to be in) so that we can put it to the test. If you want your product returned after our review, see the instructions below.
Mail your product packaging and literature to:
NewsTarget Reviews
1820 E. River Rd.
#106
Tucson AZ 85718
USA
(Please do not drop by in person without an appointment.)
Please include:
The product(s) you would like us to review.
Your business card with phone number and web address.
Literature on the product and your company. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
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 Generation green. Letter from Rochelle Davis, Executive Director, and Robert M. Brandon, Project
Director, to Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade
Commission, January 13, 2005. http://www.generationgreen.org/2005_01-FTC-letter.htm. -. "Splenda Marketing Campaign Seeks to Mislead, Confuse Consumers: Generation Green
Asks the FTC to Investigate," January 13, 2005. http://www.generationgreen.org/2005-01_ lead-story.htm.
Gilbert, Sue. "Splenda: Safe during Pregnancy?" http://parenting.ivillage.com/pregnancy/psafe/0„8x92,00
.html? |
Lester A. Mitscher and Victoria Toews
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| BECOMING "IMMUNE TO AGING"
The overall health-promoting effect of polyphenols may account for green tea's role in promoting longevity, particularly since these polyphenols help the immune system function more effectively. Infectious diseases are not a concern of the past. Although vaccines, antibiotics, and other infection-fighting medications have been developed, infections continue to plague mankind. Health agencies warn that death from infectious diseases rose 58 percent between 1980 and 1992. |
| Tea drinkers do seem, overall, to eat a more healthful diet and lead a more healthful lifestyle, but that should not overshadow the disease-preventing abilities of green tea. Dr. Wei Zheng from the University of Minnesota, who reported his study of tea drinking and cancer risk in 35,000 Iowa women, also noted in his study that tea drinkers ate more fruits and vegetables than non-tea drinkers. However, this did not interfere with his conclusion that the risk for cancer of any site was 10 percent lower among those drinking two or more cups of tea daily. |
| First, green tea polyphenols boost the body's intrinsic defenses against disease (the immune system). Second, polyphenols interact with many microorganisms in such a way as to lessen their disease-causing potential. Yet another reason for tea's disease prevention powers may be strictly hygienic. Tea is safer to drink than water because it is boiled first, and boiling kills most disease-causing organisms that may have been in the water. |
Mike Adams, the Health Ranger
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| Wright: We've also got a page on the website where you can see how we're compared against other green products. If you line us up against all the other products that are out there, you'll see that we have more concentrations of al the vitamins and minerals and antioxidants and things that you'll need. Things such as vitamin C, vitamin E, ginkgo biloba and aloe vera, just to name a few.
Mike: You even have aloe in it, huh?
Wright: Yes.
Mike: Excellent.
Wright: So you can see that we stack up much better against all the other greens. |
Mike Adams, the Health Ranger
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| REPPED: Here at NewsTarget, we've openly and independently recommended hundreds of natural health and green living products, all without asking for (or accepting) any money from the companies we publicize. Through our recommendations, we've helped numerous companies launch new products and connect with customers, and we've helped literally millions of consumers find new products that enhance health, protect the environment, improve quality of life and offer other similar benefits. |
Mike Adams, the Health Ranger
See article keywords and concepts |
| But once they start feeling good, we feel in the long run they will transition to more of the green stuff. That's what we are seeing. Even with me -- I wanted more fruit in the beginning -- and now it's greens, greens, greens.
Getting rid of synthetic chemicals in your body
Mike: More and more consumers are now acutely aware of the chemical burden that is being placed on our bodies. Even mainstream journalists are aware. I think it was National Geographic that had a journalist who went and had all the testing done and found out that he had hundreds of synthetic chemicals in his organs. Dr. |
Lester A. Mitscher and Victoria Toews
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| Not-yet-published research from several Chinese hospitals working with cancer patients demonstrates that green tea polyphenols can boost white blood cell levels, and may accomplish this even better than the standard medications in use. (See Chapter 5 for a more thorough account of these positive studies.)
Certain medications can interfere with the proper function of the immune system. |
Mike Adams, the Health Ranger
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| While this sounds sensible at first, it's still junk logic: How does harming the planet slightly less than before deserve a "green" claim of any kind? If I poke you with ten sharp sticks, and then reduce it to just five sharp sticks, I cannot claim that my actions are suddenly "good for your health!" It's still a harmful action with negative consequences.
Corporations, it seems, can claim that practically anything is eco-friendly or environmentally friendly, regardless of all the toxic chemicals it contains or produces. |
Mike Adams, the Health Ranger
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 Carotenoid
Common Food Source
alpha-carotene
carrots
beta-carotene
leafy green and yellow vegetables (eg broccoli, sweet potato, pumpkin, carrots)
beta-cryptoxanthin
citrus, peaches, apricots
lutein
leafy greens such as kale, spinach, turnip greens
lycopene
tomato products, pink grapefruit, watermelon, guava
zeaxanthin
green vegetables, eggs, citrus
About Polyphenols
Polyphenolic compounds are natural components of a wide variety of plants; they are also known as secondary plant metabolites. |
Mike Adams, the Health Ranger
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| But you are not sure how you will deal with the green color, I just wanted to mention it really is all in your head. At least what I have found useful when I first started getting into these drinks is just use a tiny bit at first. Make it a very slight green, almost like a mint ice cream green, and then you can work your way into it over time. Over time you will associate green with health.
Dr. Liers: We have people who just start by adding a little Rejuvenate! To fruit or berry smoothies, because they like the smell and the color. |
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