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Conspicuously absent from Powell's dog and pony show were mentions of general mills cereals aimed at children, such as Whole Grain Reese's Puffs, Whole Grain Cookie Crisps, Whole Grain Cocoa Puffs, Whole Grain Lucky Charms, and Whole Grain Chocolate Lucky Charms. And no wonder, given that Lucky Charms, for instance, is composed of whole-grain oats, sugar, canola oil, and marsh-mallows, which are made up of sugar, corn starch, corn syrup, dextrose, gelatin, two yellow dyes, blue dye, red dye, and artificial flavor.

These corporations include: Coca-Cola, PepsiCo, Kraft Foods, general mills, and McDonald's. In addition to individual companies, I have also chosen to highlight several trade associations and front groups engaged in various lobbying activities on behalf of Big Food. By pooling large sums of money to support these third-party organizations, individual corporations gain greater lobbying power. Some organizations are easy to spot, such as trade associations, while others give the impression they are "grassroots" or hide behind scientific-sounding names.

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

Industry claims that advertising is only effective at moving people toward brands of products they will use anyway: a child might be tugged by general mills to eat Count Chocula or by Kellogg to want Disney Buzz Blasts, by Pepsi to want Gatorade or by Coke to want Powerade. Such advertising, so the industry says, does not compel children to want sugared cereal or soft drinks more than they would otherwise.

The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children Carol Simontacchi See book keywords and concepts

Calcium Phosphorus Magnesium (mg) (mg) (mg) Iron Zinc (mg) (mg) Iodine Selenium (mg) (mg) Males 11-14 1,200 1,200 270 12 15 150 40 15-18 1,200 1,200 400 12 15 150 50 Females 11-14 1,200 1,200 280 15 12 150 45 15-18 1,200 1,200 300 15 12 150 50 SARAH Day I Day 2 Breakfast I cup general mills Trix cereal Vi cup 2% milk 1 cup general mills Trix cereal Vi cup My*T*Fine 2% milk Lunch 2 slices Fred Meyer bread with 4 tablespoons Jif Creamy Peanut Butter 3 tablespoons Smuckers Red Raspberry Jelly I cup 2% milk 1 BK Broiler from Burger King (one 3 oz.

Empty Harvest Dr Bernard Jenson and Mark Anderson See book keywords and concepts

General Mills' Wheaties and Total cereals is that 1.5 cents' worth of synthetic vitamins are sprayed on Total. Total is then sold for 65 cents more than Wheaties. This practice alone has generated $425 million in additional profits since 1972 for general mills. It is not hard to understand why, when medical experiments are performed with synthetic vitamin fractions, these counterfeits fail to produce impressive results. But a reductionist mentality seeks to understand the whole by dismantling it to its parts.

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

Companies often control many different products; Campbell Soup Company owns both V8 and Godiva; Unilever owns Birds Eye and Breyer's; Coca-Cola owns Minute Maid juices and Coke; and general mills owns Green Giant and Haagen-Dazs. Planters is owned by Nabisco, which is owned by Kraft, which is owned by Philip Morris. The good guys become hard to distinguish from the bad guys—if such a distinction is even worth pursuing. As we discuss later, the food industry is not a monolith and never should be considered all good or all bad.

COM funding, in fact, comes from insurance, pharmaceutical, and other health-related companies, but also from Kraft, general mills, Kellogg, McDonald's, Coke, Pepsi, and the National Cattlemen's Beef Association. There is some consensus that 10,000 steps per day is a level helpful for both health and weight control. The Colorado on the Move group found that only about 15 percent of children and even fewer adults in Colorado meet this level. The goal of COM is for people to make a 2,000-step per day increase in their activity, on the way to the final goal of at least 10,000 per day.

Consumer's Dictionary of Food Additives: A Consumer's Dictionary of Cosmetic Ingredients Vitamin E Ruth Winter See book keywords and concepts

Procter and Gamble, which makes the psyllium laxative Metamucil, had asked the FDA to prohibit general mills from making claims that its cereal could reduce cholesterol. Procter and Gamble contended psyllium was a drug, not a food, and thus the cereal could only be marketed after extensive tests to prove to regulators that it is safe and effective in performing as claimed. Procter and Gamble is barred from making claims about Metamucil's ability to reduce cholesterol. General Mills withdrew Benefit from the market in December 1989 citing poor sales.

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

A promotion planner named Sarah is quoted in the "Our Careers" website of general mills, as saying, "We work with tie-in partners to ensure successful promotions that greatly impact higher volume levels."46 Disney has a long history of helping sell fast foods, sugared cereals, and more. Its clout, reach, reputation, and creativity are what make parents believe Disney can be trusted. You can take young children to Disney movies and count on them seeing reasonable content. This trust might be threatened as the public objects to food alliances.

For instance, Betty Crocker, owned by general mills, is a "proud sponsor of the National PTA."15 The Betty Crocker website claims the National PTA as a "partner" and links to the National PTA website for "helpful parenting resources." We assume the PTA has been paid or receives resources of some kind to allow its name to be used in this way. Parents can protest with school officials and school boards, organize boycotts of companies they feel are exploitative, or demand other actions that will be in the best interests of their children.

The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children Carol Simontacchi See book keywords and concepts

Excerpts from the promotional materials of general mills explain how this happened: "We are on safari in Africa. How the women who live on remote farms in Kenya find the time and energy to devote to the finer points of baking while dealing with lions, leopards and locust plagues is remarkable. . . . The flour used here is simply ground wheat, not so fine nor white as general mills Softasilk cake flour. Could you possibly tell us ... what might be done to improve the quality of the Kenya flour?" (Letter from Mrs. Ernest Hemingway, 1954.

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

The GMA, for instance, represents a great many companies, including Coca-Cola, general mills, Hershey, Kellogg, Mars, Nestle, PepsiCo, and Refined Sugars, Inc. But also on the list are Chiquita, Del Monte, Dole, and Ocean Spray. Such a group can survive only by favoring no food or company and by declaring there are no good or bad foods. One might imagine controversies within the GMA about changing public policy. If snack foods and soft drinks are removed from schools, brands such as Coca-Cola, Pepsi, Hershey, and Mars might lose and the fruit companies might win.

Empty Harvest Dr Bernard Jenson and Mark Anderson See book keywords and concepts

I don't know Mother Earth, but I'll rest my soul in the bosom of Mother general mills, or Mother Exxon, or Mother Squibb, or Mother Del Monte, or Mother Du Pont, or Mother Safeway." Of course, loyalty to these "mothers" is as deep as a paycheck or discount coupon. It's not life's design that there should be scarcity and deficiency. A look at a single human cell reveals a scientific wonder of biochemical dynamism, of manufacture and transportation, of efficient operation and abundant energy production, and of perfect waste management.

This practice alone has generated $425 million in additional profits since 1972 for general mills. It is not hard to understand why, when medical experiments are performed with synthetic vitamin fractions, these counterfeits fail to produce impressive results. But a reductionist mentality seeks to understand the whole by dismantling it to its parts. This precludes the wholistic principle that the whole is greater than the sum of its parts. For example, what if we tried to understand the properties of water (H20) by testing hydrogen separately and oxygen separately.

Eat and Heal (Foods That Can Prevent or Cure Many Common Ailments) the Editors of FC&A Medical Publishing See book keywords and concepts

When you're grocery shopping, take time to read labels and pick cereals with a high-fiber content. General Mills' Fiber One, for example, has 13 grams of fiber in half a cup. Kellogg's All-Bran has 10 grams in the same size serving. The fiber in these foods acts as a natural laxative. Like a sponge, it swells with water, making the stool soft enough to pass quickly and smoothly through your system. The best way to get more fiber is to eat fiber-rich foods, which will also give you lots of nutrients.

Food Politics Marion Nestle See book keywords and concepts

Thus a July 1999 advertisement by general mills that "The FDA agrees that eating whole grain foods like Cheerios, Wheaties and Total. . . may reduce your risk of heart disease and some cancers" is not precisely correct. All that is certain is that FDA chose not to deal with the claim within the allowed time period.44 Table 31 summarizes this and other claims subsequently authorized, some of which apply to supplements. Given congressional intent, the FDA had little choice but to apply the provisions of FDAMA to supplements as well as to foods.

World Without Cancer G. Edward Griffin See book keywords and concepts

In the United States the cartel had established important agreements with a wide spectrum of American industry including Abbott Laboratories, Alcoa, Anaconda, Atlantic Oil, Bell and Howell, the Borden Company, the Carnation Company, Ciba-Geigy, Dow Chemical, DuPont, Eastman Kodak, Firestone Rubber, Ford Motor, General Drug Company, General Electric, general mills, General Motors, General Tire, Glidden Paint, Goodyear Rubber, Gulf Oil, the M.W.

Know Your Fats : The Complete Primer for Understanding the Nutrition of Fats, Oils and Cholesterol Mary G. Enig See book keywords and concepts

Hain Foods may have started to carry coconut oil again; they at one time were major providers to the health food stores. general mills still makes its original Bugles snack chip with coconut oil; they evidently have no plans to drop it, but have done a lowf at baked version made with partially hydrogenated oil. Question: Hi, My name is S and I have been out of work with Chronic Fatigue for 4 years. Some think that CFS is viral. Obviously no one knows for sure. Anyway, recently my chiropractor suggested that I try mono-laurine [sp].

In Bad Taste: The Msg Symptom Complex : How Monosodium Glutamate Is a Major Cause of Treatable and Preventable Illnesses, Such As Headaches, Asthma, Epilepsy, heart George R. Schwartz See book keywords and concepts

The director of toxicology and scientific affairs at general mills felt strongly enough to offer a personal attack: "The title of your book is ironic since it is indeed in very bad taste when an educated person . . . ignores an overwhelming preponderance of scientific fact and gives preference to personal testimonials." I did not respond in the same insulting manner but instead offered to meet with this person at a national scientific meeting so that we might review my data and new studies on the subject. I received no response.

Dangerous Grains: Why Gluten Cereal Grains May Be Hazardous To Your Health James Braly M.D. and Ron Hoggan M.A. See book keywords and concepts

As always, the health consumers, voting with their dollars, will persuade the farmers, general mills and Post breakfast cereal companies, and the Department of Agriculture to accelerate this encouraging trend. We also anticipate that advancing gluten research will encourage farmers and manufacturers to produce and develop more gluten-free alternatives and hope that many of these changes will result in the cultivation and marketing of foodstuffs that are more consistent with our genetic heritage. STAYING IN TOUCH Much is happening in gluten research and clinical nutrition.

The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children Carol Simontacchi See book keywords and concepts

In the trade magazine School Foodservice & Nutrition, top advertisers are general mills, Chef Boyardee, Red Baron Pizza, Lipton's Cup-A-Soup, Gehl's Nachos, Nabisco cookies and crackers, Tyson Fried Chicken, Pizza Hut, and Otis Spunkmeyer chocolate chip cookies. School food service is a huge industry, serving over 94,000 public and private schools with a "captive audience" of 51 million children and young adults.10 Administrators feel they are competing with the fast-food chains and wonder how they can pull those dollars into their programs instead of seeing it spent in the restauranrs.

The new mother should spurn the Betty Crocker, general mills, Kellogg's, Shake 'n Bake, Coca-Cola, and Lay's potato chip aisles of the grocery store and seek out the fresh produce and animal protein departments. It is particularly difficult for the young mother with several little ones running around her feet to eat healthy meals. Every time she steps foot into the grocery store, little ones in tow, the bombardment starts. "Mommy, can I get this? Huh, huh? Oh, look! I want this! Here, Mommy, let's buy this!" Items slip unnoticed into the grocery cart and magically appear on the checkout belt.

The response of General Mills: "There isn't much your friends can do in their own kitchens to improve their flour, but they might refine the flour some by putting it through a sifter, fine strainer or through loosely woven silk cloth ..." By 1940, nine out of ten American homemakers knew Betty Crocker. She was the second-best-known woman in America, following First Lady Eleanor Roosevelt.2 invention of roller milling, wheat and other grains had been ground in stone mills to produce a whole-wheat, creamy-colored flour.

Food Politics Marion Nestle See book keywords and concepts

A 1999 box of General Mills' Total cereal, for example, proclaimed, "100% folic acid," and its rear panel contained this message: "Saving babies together: a message from the March of Dimes . . . [H]elp spread the word about folic acid and help save a baby." Whether higher levels of folic acid fortification improve the health of babies or adults is difficult to determine, in part because people who already eat the best diets—those who are wealthier, better educated, and more concerned about their health—are the most likely to increase their nutrient intake by eating fortified foods.

Alternative Medicine the Definitive Guide, Second Edition Larry Trivieri, Jr. See book keywords and concepts

Among the companies that provide this support are Coca-Cola, General Foods Corporation, general mills, Gerber Products Company, the NutraSweet® Group, Pillsbury, and numerous pharmaceutical companies. "Would these organizations support research about the damaging effects of the processed foods they are selling?" Dr. Gaby asks, pointing out the unlikelihood of such a scenario. Furthermore, physicians who abide by a conventional Western medical perspective are more likely to publish papers and be on editorial boards of scientific journals than their peers who hold to different philosophies.

Food Politics Marion Nestle See book keywords and concepts

It seemed likely that P&G's objections also would apply to Heartwise, but the issue became moot when both cereals failed to sell. general mills withdrew Benefit soon after the test-marketing, and Heartwise disappeared a year or so later. For the Ensemble line, Kellogg maintained that it had corrected the problems that plagued Heartwise. Whereas the psyllium used in Heart-wise was crude and likely to have been contaminated with allergenic proteins from the whole seed, the Ensemble line was supplemented with preparations of 95% pure psyllium husk.

Sugar Blues William Duffy See book keywords and concepts

General Foods, general mills, Nestles Co., Inc., Pet Milk Co., and Sunshine Biscuits; about forty-five such companies in all. Perhaps the most significant thing about McCollum's 1957 history was what he left out: A monumental earlier work described by an eminent Harvard professor as "one of those epochal pieces of research which makes every other investigator desirous of kicking himself because he never thought of doing the same thing." In the 1930s, a research dentist from Cleveland, Ohio, Dr. Weston A.

Food Politics Marion Nestle See book keywords and concepts

By winter 2001, however, general mills was adding 15 nutrients to Wheaties at half the RDA levels, and the price differential had dropped below 20%. From the standpoint of the consumer, any one-a-day supplement would provide a more extensive complement of nutrients at much less expense. Such price issues are considered one of the key factors responsible for Kellogg's chronically declining market share, disappointing financial results, management instability, plant closures, and worker dismissals—even in its hometown of Battle Creek, Michigan.

In 2000, Unilever purchased Bestfoods soon after acquiring Ben & Jerry's and Slim-Fast. general mills bought the Pillsbury division of Diageo, making the combined company the fifth largest of U.S. foodmakers, with $12.2 billion in annual sales. Danone was not among the top 200 U.S. advertisers in 1998, because the company's principal markets are in Europe. Economic pressures force food and beverage companies to expand to tremendous size. In 2000, seven U.S. companies—Philip Morris, ConAgra, Mars, IBP, Sara Lee, Heinz, and Tyson Foods—ranked among the ten largest food companies in the world.

Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry John Stauber and Sheldon Rampton See book keywords and concepts

Founded in 1972, CAST is funded by hundreds of companies invested in genetically-engineered foods, agricultural chemicals, food additives and corporate factory farming, including Dow, general mills, Land O'Lakes, Ciba-Geigy, Archer Daniels Midland, Monsanto, Philip Morris, and Uniroyal.43 According to O'Dwyer's PR Services, Allen Finch personally works to establish CAST as "the source for public policy-makers and news media on environmental issues."44 CAST is a classic industry front group claiming "to provide current, unbiased scientific information concerning food and agriculture.

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