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Sugar Shock!: How Sweets and Simple Carbs Can Derail Your Life-- and How YouCan Get Back on Track Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D. See book keywords and concepts

The Boys & Girls Clubs of America (BGCA), the coca-cola company, and Kraft Foods announced TRIPLE PLAY, a new after-school health and wellness activity offered at the clubs. The $12 million, five-year program is purported to be "the largest health and wellness endeavor ever undertaken by the BGCA clubs and the first youth-focused program of its kind developed in collaboration with the U.S. Department of Health and Human Services.

Boys 8c Girls Clubs of America, the coca-cola company and Kraft Foods Launch $12 Million Youth Health and Wellness Initiative: Triple Play Offers a Game Plan for the Mind, Body and Soul," April 28, 2004. http://www.kraft.com/newsroom/04282004.html. McDonald's. "McDonald's Launches Balanced Lifestyles Commitment for Children and Celebrates Results of 'McDonald's Go Active! American Challenge' with Bob Greene." Press release, May 25, 2004. http://www.mcdonalds.eom/usa/news/2004/conpr_05252004.html#. Medical Research Council. "New Study Shows Some People Just Can't Resist Food.

Grocery Warning: How to recognize and avoid the groceries that cause cancer, diabetes, heart disease, high cholesterol, high blood pressure, and other common diseases Mike Adams See book keywords and concepts

Let's start by looking at a few statistics that show an alarming increase in the consumption of soft drinks over the years and the massive expenditures by the soft drinks manufacturers to market this disease-promoting substance: Soft drink consumption and marketing statistics • The coca-cola company spends nearly $300 million per year on soft drink advertisements. • The average American eats over 200 pounds of sugar and artificial sweeteners per year. • The typical teenage male who drinks soda drinks over 42 ounces every day, and the habits of girls are only slightly better.

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back Michele Simon See book keywords and concepts

FOOD ORGANIZATIONS CONTRIBUTING TO CCF (2001-2002)21 Applebee's International (restaurant chain—$15,000) Dean Foods Company (dairy—$5,000) Excel/Cargill (beef-$200,000) Tyson Foods (chicken—$200,000) Pilgrim's Pride (poultry—$100,000) Perdue Farms (chicken—$40,000) coca-cola company ($200,000) Outback Steakhouse (restaurant chain—$164,600) Wendy's International ($200,000) The Center for Media and Democracy obtained this information about corporate donations through an insider whistleblower. Why It Matters You might be thinking, so what?

With public pressure over marketing to kids mounting, Coke announced in 2003: "In keeping with a policy that has been in place for more than half a century, the coca-cola company and its local botding partners do not aim or direct any marketing activity from any source to children under the age of twelve."12 American Coke Idol While "no advertising to kids under twelve" may indeed mean that Coca-Cola doesn't advertise on cartoon shows aimed at young children, it also includes a huge exception for so-called mixed-audience television shows, which are viewed by both children and adults.

Coke-branded toys Also, according to Coke: "Marketing or advertising for products bearing trademarks owned by the coca-cola company, such as clothing, toys, novelties, and collectibles, are subject to these same guidelines."15 And yet Coke-branded toys, including checker sets and cars, are aimed at children as young as age four. The company claims that as long as there are no commercials for these products, children are not being marketed to. So, because Coke gets to define the rules, they also get to decide when the rules are broken.

In her article, Marr insisted that "for nearly fifty years, the coca-cola company has adhered to a policy not to market soft drinks to children under the age of twelve years. Recently, the company expanded that policy to apply to all of its beverages, including juices, sports drinks, and water."4 But other experts aren't convinced. Josh Golin of the Campaign for a Commercial-Free Childhood attended the shareholder meeting and was appalled by Coke's positioning of the journal article as a PR tool.

The ADA is also a member of ACFN, which should dispel any illusions you might have about the former group's AMERICAN COUNCIL ON FITNESS AND NUTRITION'S EXECUTIVE BOARD MEMBERS American Association of Advertising Agencies American Beverage Association Association of National Advertisers Campbell Soup Company coca-cola company ConAgra Foods Del Monte Foods General Mills Grocery Manufacturers Association Hershey Foods Corporation H.J. Heinz Company Kellogg Company Kraft Foods Masterfoods USA National Restaurant Association PepsiCo Sara Lee Corporation Unilever United States integrity.

According to Coke's Web site, this newly created body is a research organization within the coca-cola company that supports scientific research, education and outreach with a primary focus on beverages. The Institute supports research that increases understanding of the role that beverages can play in diets and health, in developed and developing countries, around the world.32 Sounds mighty impressive, doesn't it?

The unauthorized history of Coca-Cola (satire) Mike Adams, the Health Ranger See article keywords and concepts

Today, it still contains an extract of coca leaves. The coca-cola company imports eight tons of coca leaf from South America each year -- a substance that, if carried into the country by any regular citizen, would result in their arrest and incarceration for "drug trafficking..." It's no coincidence that the name "Coca-Cola" starts with the name of the leaf used to manufacture cocaine: the coca leaf. From the late 1800's, Coca-Cola contained varying amounts of cocaine (about 60mg of cocaine per serving in 1900) all the way up until 1929, when cocaine was finally removed from its formula.

Not surprisingly, the coca-cola company claimed all sorts of health benefits for their product. Coca-cola was introduced in 1886 as "a valuable brain-tonic and cure for all nervous afflictions." Its slogan in 1900 was, "For headache and exhaustion, drink Coca-Cola," a slogan that now seems ridiculous for a beverage perhaps known best for its ability to cause obesity. A 1904 Coca-Cola slogan claims, "Coca-Cola is a delightful, palatable, healthful beverage," and even in recent years, Coca-Cola has called its product "a wholesome beverage.

Soft drink company marketing tactics: the experts sound off Mike Adams, the Health Ranger See article keywords and concepts

I remember noticing, as a kid, the coca-cola company changing its slogan from "Drink Coca-Cola" to "Enjoy Coca -Cola "to "Things Go Better with Coke." Somewhere along the line, somebody realized that they didn't really have to discuss the product itself, just create a mood full of enough attractive elements that people took notice and felt good when they saw the product -- they created an association-meme in the customer. A recent Diet Pepsi campaign featured celebrities and showgirls smiling, cavorting, and grunting "uh-huh!" for half a minute.

Health and Nutrition Secrets Russell L. Blaylock, M.D. See book keywords and concepts

Ironically, the coca-cola company bottles and sells water (under the name Dasani) purified by the reverse osmosis method, which removes fluoride from water, but their soda actually contains fluoride. Presumably, Dasani is the same water they use to make their soft drinks and it would make sense that Coke should actually be fluoride free. That it isn't would indicate that they are purposefully adding fluoride back in. Furthermore, the longer a canned drink sits, especially at higher temperatures, the more aluminofluoride compound will be created in the drink.

Soft drink company marketing tactics: the experts sound off Mike Adams, the Health Ranger See article keywords and concepts

Coca-Cola puts its logo on so many items that it runs a chain of stores to sell them; it even has stores at international airports." "Coca-Cola company, for example, sends multiple copies of "Coke cards" to "teen influentials" -- school officers, cheerleaders, and sports participants -- expecting that they will pass the extras along to their network of friends. These "educational" counting books and puzzles for young children require the use of cereals or cookies as tokens, provide discount coupons to encourage adults to purchase these products, and advertise the food throughout.

Seeds of Change: Six Plants That Transformed Mankind Henry Hobhouse See book keywords and concepts

In the next generation, the value of the coca-cola company multiplied by more than 7000 times—to $25 million. In 1900, there were sixty competitors in the South selling something that could be called "cola"; today there is only one real rival, selling a similar product.21 Coca-Cola is now a worldwide company, its drinks bottled and available almost everywhere, with a holding company by far the largest corporation in the State of Georgia.

Of the effects of the non-cocaine alkaloids of the coca leaves, the modern world is almost wholly ignorant, as is the coca-cola company. If coca leaves are "decocainized" by strong alkali and the remaining mush is used as the base for aromatic seasoning, then it is entirely possible that Coca-Cola contains, not only cuskohygrine, but also other alkaloids about which we know very little, but which have had to survive the strong alkali used to extract cocaine. Is it possible to make a modern cola containing neither extracts from coca leaves nor any active ingredient from kola nuts?

Food Fight Kelly Brownell and Katherine Battle Horgen See book keywords and concepts

In March 2001, the coca-cola company announced it would decrease its marketing tactics in schools; end some school contracts; and include water, milk, and juice in vending machines.57 The Center for Commercial-Free Public Education saw this as only a "partial victory," noting that Coke, the parent company, only "urged" local bottlers to decrease pressure on schools.58 Only 20 percent of Coke's vending machines were to have logos replaced by noncommercial graphics by 2002, a fact Coke attributes to the high replacement cost.

Sugar Blues William Duffy See book keywords and concepts

The governors of the New York Exchange have admitted the stock of the coca-cola company, the products of which have been condemned by a United States court as both adulterated and misbranded. This baleful condition could have been easily avoided if the enforcing officers had raised then-hands to protest against the further development of this business by seizing its products and bringing criminal action against its manufacturers. Another interesting story would have been clarified if the Supreme Court could have passed an opinion on the immunity granted the coca-cola company by the Court.

Heinerman's Encyclopedia of Healing Herbs and Spices John Heinerman See book keywords and concepts

In 1904, however, the federal government insisted that the coca-cola company remove all the cocaine and caffeine from its highly addictive beverage. The company retaliated with threat of a major lawsuit, and the government came back with its own implied threats of arrest of key company officials, seizure of its existing properties, and forfeiture of all assets.

The Cancer Industry Ralph W. Moss, Ph.D. See book keywords and concepts

A key member of the Calorie Control Council was the coca-cola company, which manufactured the saccharin-sweetened diet soda Tab. In its 1976 Annual Report, the ACS acknowledged that "a generous grant from Coca-Cola supported transportation" for a large delegation of the Society's executives and volunteers who visited the Soviet Union in that year. In addition, a vice president of Pepsico, another prominent Calorie Control Council member was on the ACS Commission on Smoking and Public Policy (ibid.).

Food Politics Marion Nestle See book keywords and concepts

The attention to detail involved in marketing soft drinks to teenagers is especially impressive. The coca-cola company, for example, sends multiple copies of "Coke cards" to "teen influentials"—school officers, cheerleaders, and sports participants—expecting that they will pass the extras along to their network of friends. And they do; one of the Portland science fair winners told me that she had received six Coke cards and shared five wirh friends, precisely as the company intended. In exchange FIGURE 1 9.

Sugar Blues William Duffy See book keywords and concepts

Finally the Bureau of Chemistry was ordered, over the signature of the secretary of agriculture, "to cease and desist in its activities in trying to get the coca-cola company to the bar of justice." The fix was in, everybody thought, at the highest level, like Watergate and ITT in the 1970s. And then a gutsy newspaper owner from Atlanta, Mr. Seeley, came up to Washington and paid a visit to Dr. Wiley. He wanted to know why the bureau was pressing criminal charges against the manufacturers of ketchup and string beans and laying off Coca-Cola. Dr.

Empty Harvest Dr Bernard Jenson and Mark Anderson See book keywords and concepts

Characteristic of his fearless pursuit of protecting the American public from food adulterators, he filed suit against the mighty coca-cola company, to keep the artificial product from interstate transport to effectively keep the product off the market. Dr. Wiley made it clear what his vision of protecting the health of the American people was: "No food product in our country would have any trace of benzoic acid, sulfurous acid or sulfites or any alum or saccharin, save for medical purposes. No soft drink would contain caffeine or theobromine. No bleached flour would enter interstate commerce.

Sugar Blues William Duffy See book keywords and concepts

Judgment of forfeiture shall not be binding upon the said coca-cola company or its product, except as to this cause, and the particular goods seized herein. . . ." In other words, Coca-Cola could not sell the forty barrels and twenty kegs, but they were free to go ahead and sell other barrels and other kegs in other places. The government would have to bring action through the Bureau of Chemistry under the Pure Food and Drug Law again and again, barrel by barrel, keg by keg, bottle by bottle. A few innocent, little judicial words provided a loophole big enough to accommodate a tank car.

Secure in the belief that the public, preoccupied with preparedness for a war of survival against the beastly Hun, would settle for the symbolic gesture, and not the reality, he forbade the Bureau of Chemistry from bringing in any more action against the coca-cola company. By this time, the valiant Dr. Wiley had been the subject of retaliatory investigations and phony charges—of the kind that General Motors tried to use in the 1960s against Ralph Nader.

Owing to a lack of these proceedings, the coca-cola company has its stock now listed on the New York Stock Exchange. Its sales have been enormously increased, invading the North, as they previously invaded the South. The effect of drinking caffeine on an empty stomach and in a free state are far more dangerous than drinking an equal quantity of caffeine wrapped up with tannic acid in tea and coffee. The threat to health and happiness of our people is reaching far greater proportions due to this expansion of trade.

Another interesting story would have been clarified if the Supreme Court could have passed an opinion on the immunity granted the coca-cola company by the Court. The campaign for passage of the Pure Food and Drug Laws had been conducted out in the open. Its undoing was accomplished in the dark. Food processors and rectified whiskey makers formed a united front to sabotage Wiley and his bureau.

The Practical Encyclopedia of Natural Healing Mark Bricklin See book keywords and concepts

Feingold's diet, but it is worth keeping in mind that the driving force behind most criticism is the Nutrition Foundation, a group established and funded by the coca-cola company, the Life Saver company and other giant manufacturers of processed foods. Ralph K. Campbell, M.D., had this to say in Pediatrics (August, 1981) about a Harvard University trial: "In one study, designed to refute Feingold's observations, the test group received 'Hostess Twinkles' with added food coloring, while the control group had plain 'Hostess Twinkies.

Aspartame (Nutrasweet) - Is It Safe? H.J. Roberts, M.D. See book keywords and concepts

The 1986 Annual Report of the coca-cola company noted that the sales of its diet cola increased 14 percent. . . thereby making it the third largest selling soft drink in the country. • Sales of the major brands of diet cola grew five times faster during 1988 than those of regular colas (The Palm Beach Post July 18, 1988, p.15). • Industry surveys allegedly revealed that 2 million American households stopped buying one major brand of a sugared cola beverage during 1988 (The Palm Beach Post January 20, 1989, p.14). • Aspartame use has increased worldwide.

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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.