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CAN-SPAM news, articles and information:

Can-Spam Act court ruling obliterates state anti-spam laws, activists say

11/29/2006 - The federal Can-Spam act was passed in 2003 to protect consumers from unsolicited sales and marketing emails, but a court ruling against a man who was counter sued for allegedly defaming a company that spammed him has all but crippled state spam laws, say anti-spam activists. The Can-Spam act defines...

President of eMarketing Association, Robert Fleming, discusses e-marketing certification and the current state of spam

6/2/2006 - Mike: I'm here with Robert Fleming, president and CEO of the eMarketing Association. I want to start with an overview of the eMarketing Association for people who may not be familiar with it and a bit of a discussion on who might be interested in taking these courses. Robert Fleming: The eMA was...

Interview with Jeanne Jennings, Online Marketing Consultant

3/6/2006 - Mike: I'm here with Jeanne Jennings. Could you introduce yourself and talk about your background? I know you have an MBA and a lot of experience in email marketing, but how did get started with The Jennings Report? Jennings: I actually got into the online world back in the 1980s. When I graduated...

Can-Spam anti-spam law remains useless after first year on the books

1/3/2005 - Just as I predicted over a year ago, Can-Spam has done absolutely nothing to curtail spam. Today, spam is worse than ever. What's needed is either a technical solution (the Puzzle Solution) or widespread certification of email practices. That's why I created Relemail, an email sender certification service...

Secret audit reveals massive CAN-SPAM violations by corporate America

7/12/2004 - In early 2004, I initiated an email marketing study of 1,057 well-known online organizations (including many Fortune 500 firms) that secretly audited each firm's compliance with CAN-SPAM regulations. After subscribing to each firm's email newsletter, the monitoring what they sent, my research team compiled...

Compliance with CAN-SPAM fast approaches zero; only a technical solution can halt spam

6/9/2004 5:30:23 PM - A new study shows that the positive anti-spam effects of CAN-SPAM legislation were quite brief: while 3% of spam complied with the law during early 2004, that number has now dropped to 1%. Neither number is reassuring, and both numbers demonstrate that CAN-SPAM compliance is fast approaching...

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