Group opinion influences personal judgment for three days

Most Viewed Articles
Popular on Facebook
BACK INTO THE CLOSET: Why U.S. reporters are not allowed to write about rainbow events in nations where being gay is still condemned
Depopulation test run? 75% of children who received vaccines in Mexican town now dead or hospitalized
A family destroyed: Six-month-old dies after clinic injects baby with 13 vaccines at once without mother's informed consent
INVESTIGATION: Three days before Dr. Bradstreet was found dead in a river, U.S. govt. agents raided his research facility to seize a breakthrough cancer treatment called GcMAF
BAM! Chipotle goes 100% non-GMO; flatly rejecting the biotech industry and its toxic food ingredients
BOMBSHELL: China and America already at war: Tianjin explosion carried out by Pentagon space weapon in retaliation for Yuan currency devaluation... Military helicopters now patrolling Beijing
ECONOMIC SLAVERY FOR ALL: While we were distracted with the Confederate flag flap, Congress quietly forfeited our entire economic future via fast-track trade authority
March Against Monsanto explodes globally... World citizens stage massive protests across 38 countries, 428 cities... mainstream media pretends it never happened
GMO crops totally banned in Russia... powerful nation blocks Monsanto's agricultural imperialism and mass poisoning of the population
SCOTUS same-sex marriage decision may have just legalized the concealed carry of loaded firearms across all 50 states, nullifying gun laws everywhere
Nearly every mass shooting in the last 20 years shares one surprising thing? and it's not guns
Vicious attack on Dr. Oz actually waged by biotech mafia; plot to destroy Oz launched after episode on glyphosate toxicity went viral
Holistic cancer treatment pioneer Dr. Nicholas Gonzalez dies suddenly; patients mourn the loss of a compassionate, innovative doctor who helped thousands heal from cancer
Pepsi drops aspartame from diet soda as consumers reject toxic sweetener
Bride of Frankenfood: Hillary Clinton pushes GMO agenda... hires Monsanto lobbyist... takes huge dollars from Monsanto
STATINS RED ALERT: Widely prescribed drugs act as cellular poisons that accelerate aging... deactivate DNA repair... promote diabetes, muscle fatigue and memory loss
Unbelievable scam of cancer industry blown wide open: $100 billion a year spent on toxic chemotherapy for many FAKE diagnoses... National Cancer Institute's shocking admission affects millions of patients
Mind control through emotional domination: How we're all being manipulated by the "crisis of the NOW"
(NaturalNews) The decisions that we make every single day are not our own, suggests a new study published in the journal Psychological Science by the Association for Psychological Science (APS). Conforming to what others are doing or thinking is a common characteristic among humans, it turns out, but the direct influence that others have on our personal decisions tends to wane after about 72 hours from when said influence was first expressed.

Think of it like this: Your peer group has decided that a certain haircut is no longer fashionable. You might have liked the haircut personally, but, because your friends think it is no longer the popular trend, you gravitate toward another style as well. Though you may not actively recognize the power of your friends' influence in the matter, your preference for haircut styles changes as a result of it, perhaps only for a few days.

Researchers from South China Normal University (SCNU) made this observation with regard to the way that people judge facial attractiveness. Rongjun Yu and his team recruited college students to participate in an experiment where they were asked to look at 280 digital photographs of young adult Chinese women and rate their attractiveness using an eight-point scale.

Following each individual rating choice, the students were shown an average rating of what all the other students had chosen for the same image. In only 25 percent of cases did the individual rating match the group average, demonstrating an incredible level of diversity in how individuals assess facial beauty apart from outside influence. When people make choices in isolation, in other words, their choices tend to vary dramatically.

Your thoughts and actions are not your own: the power of conformity

But what happens when individuals are made aware of what the majority of other people think about a particular issue? When the researchers brought the same students back in for a repeat of the experiment at one day, three days, seven days and three months -- this is after they learned how the other students had rated the photos -- their choices changed.

According to the APS, knowledge of how the group rated each photo had a dramatic influence on individual rating scores both one day and three days following the initial experiment. The students tended to rate the photos most closely to the group average within the first three days after learning about the averages, but after three days, this influence diminished substantially.

"Our findings suggest that exposure to others' opinions does indeed change our own private opinions -- but it doesn't change them forever," Yu is quoted as saying. "Just like working memory can hold about 7 items and a drug can be effective for certain amount of time, social influence seems to have a limited time window for effectiveness."

The fact that group influence was shown to impact personal opinion for three whole days suggests that it is more than just a superficial phenomenon. Researchers say the power of group behavior, or what some psychologists refer to as "groupthink," is tangible and genuine. Perhaps this is why our parents always advised us to choose our friends wisely -- what we see and experience in others changes how we as individuals think about the world.

"These studies are notable, says Yu, because they were able to control
for methodological issues that often arise in studies that use a
test-retest format, such as the natural human tendencies to regress to
the mean and to behave consistently over time," APS reported.

Sources for this article include:

Follow real-time breaking news headlines on
Group opinion at
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...


Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.