Smart Balance removes GMOS from their butter spreads

Tuesday, March 11, 2014 by: Elisha McFarland
Tags: Smart Balance, GMOs, butter spreads

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
CDC issues flu vaccine apology: this year's vaccine doesn't work!
The five biggest lies about Ebola being pushed by government and mass media
Ultraviolet light robot kills Ebola in two minutes; why doesn't every hospital have one of these?
Tetanus vaccines found spiked with sterilization chemical to carry out race-based genocide against Africans
Biologist explains how marijuana causes tumor cells to commit suicide
Companies begin planting microchips under employees' skin
The best way to help your body protect itself against Ebola (or any virus or bacteria)
NJ cops bust teenagers shoveling snow without a permit
Russia throws down the gauntlet: energy supply to Europe cut off; petrodollar abandoned as currency war escalates
McDonald's in global profit free fall as people everywhere increasingly reject chemically-altered toxic fast food
W.H.O. contradicts CDC, admits Ebola can spread via coughing, sneezing and by touching contaminated surfaces
Top ten things you need to do NOW to protect yourself from an uncontrolled Ebola outbreak
Chemotherapy kills cancer patients faster than no treatment at all
FDA targets Dr. Bronner's Magic Soaps for sharing health benefits of coconut oil
U2's Bono partners with Monsanto to destroy African agriculture with GMOs
Why flu shots are the greatest medical fraud in history
Governments seize colloidal silver being used to treat Ebola patients, says advocate
Flu vaccine kills 13 in Italy; death toll rises

(NaturalNews) On Monday, Smart Balance, a Colorado-based company announced that they will stop using GMO ingredients in 15 of their "butter" spreads. Stephen Hughes, chairman and CEO of Boulder Brand, the parent company of Smart Balance, is hoping that others will follow his lead. According to Hughes the Non GMO-labeled product will show up on shelves in 30 days and the conversion should be completed in 90 days.

"Consumers are communicating a strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products," said Stephen Hughes, "Consumers favor healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to what we leave out. We hear this echoed over and over by our consumers and we are committed to moving in this direction."

The company sells 22 to 23 million units a year of their butter spread, so losing out on that many sales because of GMOs would have a huge impact on their sales. Hughes states that consumer demand inspired the change, citing that 40 percent of their consumers want a non GMO product. This isn't the first time that Smart Balance has taken the lead on ingredients. When the company was founded in 1997 they were the first butter spread to eliminate trans fats, a full decade before the FDA required products with trans fat be labeled.

Smart Balance Natural Peanut Butter is already made using only non-GMO ingredients and the company is evaluating opportunities to convert other products to non-GMO, including its mayonnaise dressing, cooking spray, and cooking oils.

The company has also introduced square packaging for their butter tubs, which not only save shelf space, they also free up refrigerated shelf and warehouse space - leading to an 18 percent reduction in greenhouse gas emissions.

Boulder Brands products include Earth Balance, Evol, Glutino, Level, Smart Balance and Udi's.

Consumers have more power than they realize

CEO Stephen Hughes said that "consumer demand inspired the change." While many feel disappointed at GMO labeling laws that have failed to pass, we may be missing the obvious: perhaps state laws aren't the only option. Companies will only produce products that consumers will purchase. If people stop buying GMO products, there is no profit for big business. Call or e-mail food companies and advise them on why you will no longer be purchasing their GMO products. It's a hard decision for many to boycott their favorite products; it's also one of best ways to be sure that your voice is heard.

Learn more about GMOs
Pass the word on; educate yourself and those you love about the hazards of GMOs. You can learn more about GMOs at the Institute for Responsible Technology's website:

Many of your favorite organic foods have been bought out by big business. Be sure that you are not unknowingly supporting companies that oppose GMO labeling. Click here to learn more:

Sources for this article include:

About the author:
After sixteen years of struggling with MCS, Elisha McFarland recovered her health through alternative and natural healing methods. It was this experience that encouraged her to pursue an education in natural health. She has received the following designations: Doctor of Naturopathy, Master Herbalist, D.A. Hom., B.S. in Holistic Nutrition, Certified Wholistic Rejuvenist and EFT-ADV. You can visit her website at:

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...


Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.