Pepsi

Pepsi to begin using unlabeled, sweetness-enhancing 'mystery' ingredients developed by 'aborted fetal cells' company

Thursday, March 28, 2013 by: Ethan A. Huff, staff writer
Tags: Pepsi, secret ingredients, flavoring chemicals

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
BACK INTO THE CLOSET: Why U.S. reporters are not allowed to write about rainbow events in nations where being gay is still condemned
Depopulation test run? 75% of children who received vaccines in Mexican town now dead or hospitalized
A family destroyed: Six-month-old dies after clinic injects baby with 13 vaccines at once without mother's informed consent
Biologist explains how marijuana causes tumor cells to commit suicide
Companies begin planting microchips under employees' skin
BAM! Chipotle goes 100% non-GMO; flatly rejecting the biotech industry and its toxic food ingredients
ECONOMIC SLAVERY FOR ALL: While we were distracted with the Confederate flag flap, Congress quietly forfeited our entire economic future via fast-track trade authority
INVESTIGATION: Three days before Dr. Bradstreet was found dead in a river, U.S. govt. agents raided his research facility to seize a breakthrough cancer treatment called GcMAF
NJ cops bust teenagers shoveling snow without a permit
Chemotherapy kills cancer patients faster than no treatment at all
McDonald's in global profit free fall as people everywhere increasingly reject chemically-altered toxic fast food
March Against Monsanto explodes globally... World citizens stage massive protests across 38 countries, 428 cities... mainstream media pretends it never happened
Italian court rules mercury and aluminum in vaccines cause autism: US media continues total blackout of medical truth
The 21 curious questions we're never allowed to ask about vaccines
SCOTUS same-sex marriage decision may have just legalized the concealed carry of loaded firearms across all 50 states, nullifying gun laws everywhere
Orthorexia Nervosa - New mental disorder aimed at people who insist on eating a clean diet
Vicious attack on Dr. Oz actually waged by biotech mafia; plot to destroy Oz launched after episode on glyphosate toxicity went viral
Nearly every mass shooting in the last 20 years shares one surprising thing? and it's not guns
Delicious
(NaturalNews) Beverage giant PepsiCo has once again partnered with Senomyx, the San Diego, Cal.-based chemical company that gained nationwide attention back in 2011 for using aborted human fetal cells to develop flavor chemicals, to create even more flavor chemicals for its products. According to reports, the new "mystery" ingredients are designed to enhance sweetness of Pepsi products with less added sugar, but there is no indication they will be properly identified on product labels.

The purpose of the joint effort is to develop new flavor additives that will make Pepsi products taste sweeter with less sugar and fewer calories. In a 2010 press release, the two companies explain that the goal of their endeavor is to develop and commercialize new "sweet enhancers" and "natural high-potency sweeteners" for the purpose of both improving the taste of Pepsi and satisfying consumer demand for healthier processed food products that contain less refined sugar and processed salt.

But are these new Senomyx flavor chemicals really safe? According to a 2011 article published by CBS News' MoneyWatch, Senomyx's proprietary flavor chemicals are actually a type of genetically-modified organism (GMO). Since laboratory scientists develop them by injecting the genetic sequences of the four known taste receptors into cell cultures, some of which come from aborted fetal cell lines, the end product is nothing more than a biotech creation that cannot be found in nature.

"Senomyx gives its products opaque names like S2383 and S6973 and refers to them only as 'enhancers' or 'ingredients' -- it doesn't like the word 'chemical,'" explains Melanie Warner from CBS News. "The company says that many of its enhancers have 'been granted' GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine."

According to reports, Pepsi has already paid Senomyx $30 million as part of the deal to develop new flavor chemicals, and this was after a previous arrangement between Senomyx and Coca-Cola fell through. Pepsi products that contain the new additives will be marketed as containing roughly 60 percent less sugar than standard-market Pepsi products, but will not necessarily bear labels explaining precisely what these ingredients are, or how the body processes them.

"[U]ntil or unless Pepsi decides to share details about how exactly it's achieving a 60 percent reduction in sugar while keeping the taste the same, customers will be drinking their 'scientifically advantaged' sodas completely in the dark," adds Warner.

Sources for this article include:

http://www.prnewswire.com

http://www.cbsnews.com

http://www.naturalnews.com

Explore more on Pepsi by searching on GoodGopher.com, the search engine for truth seekers.
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.