decline

TV viewers in sharp decline as more people awaken to the idiocy of television programming

Thursday, November 15, 2012 by: J. D. Heyes
Tags: TV viewers, decline, television programming

eTrust Pro Certified

Delicious Pin It
(NaturalNews) It began with traditional newspaper circulation about a decade ago, and now the phenomenon has spread to television: Like millions of Americans who shun the daily paper, many are voting with their remotes and are turning off network TV.

According to the Financial Times, U.S. broadcast networks have suffered "a precipitous drop" in ratings so far this year, which is bound to hit their balance sheets as they lose a share of the $70 billion in annual ad sales.

Media CEOs say television viewing itself is at an all-time high, but the way Americans watch is changing. Millions now watch programs via digital recorders (so they can skip through the commercials) or ad-less, on-demand videos and programming they can stream online, either to computers or hand-held devices.

Trend is watching less primetime

But, they add, the traditional Nielsen ratings system which is used in the TV business to gauge viewership does not reflect this new reality. As a result, television media execs say the plan to push the industry to develop a new standard so they can earn revenues on the additional types of viewing.

According to the FT report, which cited UBS investment research, so far this season the average primetime ratings for live and same-day viewing among the lucrative 18-49-year-old demographic has fallen off by more than 10 percent for ABC, CBS and Fox.

Indeed, Fox has suffered the largest viewership decline; ratings in this audience group have fallen by more than one-third so far this season. Not good if you're trying to maintain revenue levels.

Only one network, Comcast's NBC, has demonstrated a season-to-date viewership increase in primetime ratings among the valued 18-49-year-old group.

"People are watching more programming than ever but they are increasingly time-shifting," Les Moonves, chief executive of CBS, said in a conference call last week. His lament echoed that of executives at Fox, which is owned by News Corp, as well as Time Warner and Walt Disney. "Because more and more people are absorbing content, and we're going to get paid more and more."

Advertisers and networks; however, don't agree on the issue of revenue. Ad buyers argue that they are already paying for the additional alternative viewership. They also say they don't have much incentive to pay even more for something they are already buying.

Either way, industry experts say the way is being paved for a substantial overhaul in the way that advertisers assess the overall value of television commercials. "It also heralds in what are expected to be contentious negotiations between television networks and advertising buyers during the annual market in the spring, when broadcast networks sell about three-quarters of their commercial inventory," FT reported.

Maybe it's just bad programming?

In essence, it could just be that technology needs to catch up with technology, so to speak. Executives with ratings firm Nielsen said the company was working on a way to capture television viewing wherever, whenever and however it occurs but that the industry was ultimately responsible for adopting any new metrics and standards.

But is overall decline in network viewership all the fault of these new innovative ways to watch programming? No, says Bob Iger, Disney's chief executive. He says it's possible the drop-off in ratings could actually be due to the fact that the networks aren't producing programming that the public wants to see.

"The other story is that there seems to be somewhat of an absence of what I'll call new, big, real, buzz-worthy hits," said Iger. "Because of that, I would say that it would be premature to either write the epitaph or suggest we're seeing a trend."

Iger's explanation is probably a lot closer to the truth than any other explanation, new technology and all.

Sources:

http://www.ft.com

http://www.nytimes.com

http://online.wsj.com

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.


Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support NaturalNews.com

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...



GET SHOW DETAILS
+ a FREE GIFT

Now Available at ShopNaturalNews.com

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at www.StorableOrganics.com



Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
GMOs
Quackwatch
Vaccines
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.