Zombies, Deniers, Sociopaths, Schemers and Protectors: The five dominant personalities you'll encounter in a world gone mad

Wednesday, June 13, 2012
by Mike Adams, the Health Ranger
Editor of (See all articles...)
Tags: zombies, sociopaths, deniers

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(NaturalNews) What the heck is going on with our world? Why are people such lying betrayers? Why do the most evil people (like Eric Holder) rise to the top of the corporate-run fascist government? Why are homeless zombies eating human flesh?

In answering those questions, I've assembled the five archetypes of a society in collapse. These are the five dominant personalities we all see around us right now:

• Zombies
• Deniers
• Schemers
• Sociopaths
• Protectors

Which one are you?

Check the descriptions below to find out. You may also come to discover the true archetype of your boss, your spouse, your coworker or even your Congressman!


Zombies are the brain dead masses, the TV-watching fluoride heads who believe the mainstream media and dutifully vote for the next globalist puppet President. They live their lives without consciousness or awareness, sleepwalking through day after day, job after job, drinking diet soda and eating GMO.

Most zombies are incapable of holding down paying jobs, although a few have managed to find employment at the local DMV. The lower strata of zombies tend to be unemployed and even homeless, wandering the streets and snorting "bath salts" designer drugs that make them want to snack on each other's flesh.

When not snarling at police and barbequing their best friends, these zombies are frequently panhandling at street intersection, holding signs that read, "Out of work. God bless" or whatever text best works to get them more money for booze and drugs. Four years ago, their signs read, "Hope and Change." Change did come, of course, but not the kind of change they had hoped for.

The Zombie population is rapidly growing in America, thanks to the economic implosion and the continued assault on cognitive sanity via chemicals found in food, water, air and medicine. Many gun owners are locking and loading with Hornady's "ZombieMax Ammo" in preparation for the coming Zombie apocalypse. Remember: If it's eating the face off another person, it's okay to shoot it.

Summary of the Zombie Archetype:
Cognitive capabilities: Insane.
Moral compass: Non-existent.
Desired agenda: Self-entertainment.
Worships: Nothing.
Typical dress: Rags.
When you're not looking, they will: Eat your face.


With slightly more cognitive capability than Zombies, Deniers are the functional but ignorant masses who live out their meaningless lives in total denial of reality. They can still manage to hold down jobs and even dress themselves, so most Deniers are middle-class working people you might find employed at the local Wal-Mart, insurance company or TSA hub. Unlike Zombies, Deniers can speak in partial sentences and order from fast food menus. ("Idiocracy" speak.)

Astonishingly, Deniers watch network news and literally believe what they are watching. To the Deniers, there are no "conspiracies." All governments are good. Drug companies are trying to help people, not exploit them for profit. U.S. Senators are "honorable" and the War on Drugs is a huge success!

Deniers believe there is no such thing as black market organ trafficking, child sex slave trafficking in the USA, child kidnapping by CPS workers, or government-run false flag attacks on civilian populations. Deniers are completely unaware that U.S. troops literally help grow the opium crops in Afghanistan, that vaccines are laced with cancer-causing stealth viruses, or that the so-called "fluoride" dumped into the municipal water supply is actually a deadly cocktail of industrial chemicals and neurotoxic heavy metals.

Deniers like to think of themselves as "trendy" and they worship trendy pop culture figures like Steve Jobs. Deniers are driven primarily by the desire to be assimilated into the group think by speaking, behaving and even dressing exactly like everyone else around them. Their need for social acceptance outweighs their need for critical thinking. To them, individuation is horrifying.

As a result, Deniers have become surprisingly competent at burying their heads in the sand and pretending no problems exist, even while they are being soft-killed by the governments and corporations all around them. What, me worry? What global debt Ponzi scheme? What national debt? What Fukushima fallout? Look, another football game is on! Another TV show is on! My girlfriend is texting me! Who has time for reality when living in a delusional world is so entertaining and trendy?

Summary of the Denier Archetype:
Cognitive capabilities: Medium-Low.
Moral compass: Malleable. Does whatever the group tells them.
Desired agenda: Get along and fit in. Be popular.
Worships: Material wealth. Fashion. Cars.
Typical dress: Business casual.
When you're not looking, they will: Spread false gossip about you.


Sociopaths are the heavy-metals-poisoned, brain-fried human monsters who rage through society, threatening others, running scams and committing fraud. They are the quacks, the hucksters, and the killers. In the medical industry, they're the doctors who enjoy delivering electroshock therapy to children. In the dental industry, they're the dentists who put patients under with anesthesia and then rape them in their chairs. In the natural health industry, they're the hollow-eyed monsters selling toxic "miracle" products that poison your brain with aluminum or mercury.

Do not confuse Sociopaths with Zombies. Sociopaths are usually brilliant wordsmiths and often acquire powerful skills of social influence. Many are even able to attract a kind of cult following, which they often exploit for their own mass death agendas (Jim Jones, Charles Manson, Marshall Applewhite, etc) (

Sociopaths are completely incapable of feeling remorse, compassion, guilt or shame. This allows them a surprising tactical advantage for gaining power in both the corporate and government worlds, where being a backstabbing psychopath is the fastest way to get ahead. This is why Sociopaths often rise to the top of government agencies and globalist corporations.

Sociopaths are fantastic liars. They lie just as easily as putting on a pair of sock in the morning. They lie so well that they often fool themselves into thinking they are telling the truth. Their lies are skillfully woven around a tiny shred of proof to make them believable. Sociopaths believe that whatever they say becomes reality merely because they say it. Weak-willed people are easily fooled into thinking that sociopaths are "gurus" or prophets.

Roughly 4% of the U.S. population are sociopaths. There's even a book written about this: The Sociopath Next Door. ( It says:

In The Sociopath Next Door, Harvard psychologist Martha Stout reveals that a shocking 4 percent of ordinary people -- one in twenty-five -- has an often undetected mental disorder, the chief symptom of which is that that person possesses no conscience. He or she has no ability whatsoever to feel shame, guilt, or remorse. One in twenty-five everyday Americans, therefore, is secretly a sociopath. They could be your colleague, your neighbor, even family. And they can do literally anything at all and feel absolutely no guilt.

How do we recognize the remorseless? One of their chief characteristics is a kind of glow or charisma that makes sociopaths more charming or interesting than the other people around them. They're more spontaneous, more intense, more complex, or even sexier than everyone else, making them tricky to identify and leaving us easily seduced. Fundamentally, sociopaths are different because they cannot love. Sociopaths learn early on to show sham emotion, but underneath they are indifferent to others' suffering. They live to dominate and thrill to win.

Sociopaths are found everywhere. Bad cops are Sociopaths with a badge. Many regulations agencies are staffed with power-tripping Sociopaths who get off on the misuse of their power (TSA being the classic example).

Sociopaths almost always have a history of child abuse, and / or mutilating small animals.

Summary of the Sociopath Archetype:
Cognitive capabilities: High.
Moral compass: Chaotic. Varies wildly from saintly to demonic.
Desired agenda: Mass death.
Worships: Himself.
Typical dress: "New Agey" or ragged clothing.
When you're not looking, they will: Molest your daughter.


Schemers are plotting mid-level minions (and sometimes high-level achievers) who make up the bulk of government, finance and war industries. These are the people who scam you out of your pensions, steal trillions through the criminally-run banking system, bribe their way into positions of influence and often end up running the world's most powerful organizations right alongside Sociopaths. You'll find them at the top of drug companies, weapons manufacturers, spy grid technology giants and of course governments.

Schemers are different from Sociopaths in that Schemers are not insane... they're just evil. They tend to be very intelligent, very well educated (Harvard, Yale, etc.) and extremely well-connected into the corporate and government elitist circles. Their code of ethics only applies to their own family members, but anyone outside their immediate family is fair game for scams, threats and even murders. Organized mobs and Chicago-style gangs are all led by high-level Schemers.

Today, Schemers run the worlds of banking and finance. Bilderbergers are Schemers. The Fed is run by Schemers. They will introduce new products that kill your babies if it earns them an extra nickel on their share price. Schemers routinely conduct insider trading scams to steal money from honest investors. Enron was run entirely by Schemers.

Schemers will exploit loopholes, flaunt the law, conspire with others and then stab them in the back after their usefulness is spent. Virtually all politicians are schemers. Eric Holder is a classic Schemer, as was Clinton. All high-level members of secret societies are schemers. The Rockefellers and the so-called "global elite" are all schemers. The world is dominated by schemers because they plan ahead, they conspire, they work in darkness, and they relentlessly seek power and control. Schemers are experts at manipulating Deniers and encouraging Sociopaths.

Summary of the Schemer Archetype:
Cognitive capabilities: High.
Moral compass: Loyal to blood and family, cares nothing about everyone else.
Desired agenda: Total domination by any and all means.
Worships: Power and control, weird rituals, occult symbolism, money.
Typical dress: $2,000 business suit.
When you're not looking, they will: Steal your pension.


Protectors are the honest citizens in society; the people who actually give a damn about others. They are the truth seekers and truth-tellers. They know the difference between wrong and right, and when they see something wrong, they actively seek to expose it.

Protectors are the modern-day info-warriors; the defenders of the village. They are the liberty movement advocates, the whistleblowers and the independent thinkers.

Protectors are also preparedness strategists. They enjoy being safe and well prepared for an unknown future. They help protect their children, their families, and sometimes their entire communities from uncertainty. They are survivors.

Protectors are long-term thinkers who want to leave behind a better world for their children. They advocate total transparency in government and fight for honest labeling of GMO foods. They're strong advocates for true environmental protection, and they fight against criminal corporations. They demand accountability from others just as they do from themselves.

Protectors are loyal friends, capable defenders of life and property, and often surprisingly well versed in realms of spirituality, ethics and practical life skills. Many Protectors are members of churches or spiritual organizations, but they may also be journalists, self defense instructors, truck drivers or open-source technology advocates.

Beware of false Protectors who are actually Sociopaths pretending to be Protectors. Many Schemers also attempt to act like Protectors by running non-profits and foundations that are actually designed to further dominate humanity.

Only about 2% of the population are true Protectors. You can't normally identify them until they are tested in a real crisis.

Summary of the Protector Archetype:
Cognitive capabilities: Varies widely.
Moral compass: Follows the Golden Rule. Often has a religious background. Strong moral compass, strong sense of identity, purpose and self esteem.
Desired agenda: Ending suffering. Restoring liberty, justice, peace.
Worships: A universal force of good: God, karma or other spiritual force.
Typical dress: Varies widely.
When you're not looking, they will: Secretly donate food to the local food bank.

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About the author: Mike Adams (aka the "Health Ranger") is the founding editor of, the internet's No. 1 natural health news website, now reaching 7 million unique readers a month.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving He also engineered the high-level statistical algorithms that power, a massive research resource now featuring over 10 million scientific studies.

In addition to being the co-star of the popular GAIAM TV series called Secrets to Health, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.

In 2013, Adams created the Natural News Forensic Food Laboratory, a research lab that analyzes common foods and supplements, reporting the results to the public. He is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at

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