food

Beware of 'natural' food fraud

Sunday, June 03, 2012 by: J. D. Heyes
Tags: natural foods, labeling, fraud

eTrust Pro Certified

Delicious Pin It
(NaturalNews) These days, what with so-called pomegranate drink products containing less than 1 percent actual pomegranate juice and so on, it has become more than necessary to scrutinize the packaging and labeling of so-called "natural" foods and beverages because often they contain misleading information about the actual product.

It could be as simple as muffins in supermarkets that are supposed to contain blueberries, but only actually contain "blue dots" of processed corn syrup with artificial flavorings, or as complex as honey, most of which is sold in supermarkets as being "pure" (i.e. 100 percent honey) but which is comprised of about 10 percent honey and 90 percent high fructose corn syrup.

Either way, there is a natural food fraud being committed on the consumer, so if you're concerned about what you eat - and if you're reading NaturalNews on a regular basis, you are concerned - you need to be aware of this deception so you can make better decisions about what you put into your body.

Consider Kellogg's Kashi "natural" cereals. The company is currently facing a consumer backlash because its popular brand isn't living up to its "natural" billing.

"The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn't sell the cereal because he found out the brand used genetically engineered, non-organic ingredients," said USA Today, in a recent report about the scandal.

Photos of the grocer's note were spread across Facebook and food blogs as angry consumers vented about being duped.

Tortured explanations, self-made definitions

Of course, the Kashi folks say there's nothing wrong with how they're advertising their product, but the explanation is tortured and tenuous, at best - sort of like former President Clinton's onetime description of what the word "is" is.

"The FDA has chosen not to regulate the term 'natural'," says general manager David DeSouza. His company, therefore, has chosen to define the term, and Kashi defines "natural" as "food that's minimally processed, made with no artificial colors, flavors, preservatives or sweeteners."

Fine, Mr. DeSouza. Now define "minimally."

Many consumers aren't buying that painful explanation. They feel - and we believe rightly so - that they were tricked into believing the product was free from genetically modified ingredients because that was the tone of Kellogg's advertising regarding the product's labeling of "natural."

The same thing is happening with food that is supposed to be "100 percent organic."

Enter pomegranate juice once again.

"Now you'd think that in pomegranate tea, the main substance would be Pomegranate, right? But when reading the ingredients, water was in the first place (expected), sugar in second (somewhat expected) and then grape juice in third and Pomegranate in fourth," said Julissa Clay in a column for Blue Heron Health News, an online journal. "So there was more grape juice in the pomegranate tea than pomegranate."

Sound familiar?

Labeling only has to be a little accurate

"The only way to really know for sure what kind of juice you're drinking, is if you get the fruit yourself and juice it. That way you also know the quality of the fruits since of course the worst quality fruits are used for juices while the best are sold as whole foods," Clay writes.

The problem is, as executives like DeSouza are so quick to exploit, is that the law doesn't provide for more accurate labeling of food, and especially so-called "natural" or "organic" foods. Moreover, the problem isn't new.

A 2002 survey by the National Consumers League (NCL) found that most people - 76 percent - believed that foods with "natural" on the label contain at least 90 percent natural ingredients, while another 80 percent said they believe that natural foods are better for you.

But, as NCL President Linda Golodner pointed out, "[p]roducts with the 'natural' labeling are not required by law to contain only natural ingredients."

So how can tell for sure when food is "natural" or "organic?" Well, when you buy the actual product fresh - pomegranates, for instance - instead of prepackaged, you know for sure it's 100 percent what it is supposed to be.

Sources for this article include:

http://www.usatoday.com

http://blueheronhealthnews.com/site/?p=5300

www.naturalnews.com/organic_foods.html

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.


Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support NaturalNews.com

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...



GET SHOW DETAILS
+ a FREE GIFT

Now Available at ShopNaturalNews.com

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at www.StorableOrganics.com



Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
GMOs
Quackwatch
Vaccines
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.