sales

America is catching on - Soda sales drop dramatically as healthier choices continue to grow

Monday, March 26, 2012 by: J. D. Heyes
Tags: soda, sales, plummet

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
The five biggest lies about Ebola being pushed by government and mass media
Why does the CDC own a patent on Ebola 'invention?'
Ultraviolet light robot kills Ebola in two minutes; why doesn't every hospital have one of these?
EXCLUSIVE: Natural News tests flu vaccine for heavy metals, finds 25,000 times higher mercury level than EPA limit for water
Tetanus vaccines found spiked with sterilization chemical to carry out race-based genocide against Africans
Truvia sweetener a powerful pesticide; scientists shocked as fruit flies die in less than a week from eating GMO-derived erythritol
Irrefutable proof we are all being sprayed with poison: 571 tons of toxic lead 'chemtrailed' into America's skies every year
Russia taking McDonald's to court, threatens countrywide shutdown
Oregon man serving prison sentence for collecting rainwater on his own property
The best way to help your body protect itself against Ebola (or any virus or bacteria)
Global warming data FAKED by government to fit climate change fictions
Senator who attacked Doctor Oz over dietary supplements received over $146,000 in campaign contributions from Big Pharma mega-retailer and Monsanto
Healthy 12-year-old girl dies shortly after receiving HPV vaccine
Ebola outbreak may already be uncontrollable; Monsanto invests in Ebola treatment drug company as pandemic spreads
HOAX confirmed: Michelle Obama 'GMOs for children' campaign a parody of modern agricultural politics
Ben & Jerry's switches to non-GMO, Fair Trade ice cream ingredients
W.H.O. contradicts CDC, admits Ebola can spread via coughing, sneezing and by touching contaminated surfaces
BREAKING: CDC whistleblower confesses to MMR vaccine research fraud in historic public statement

Delicious
(NaturalNews) Better late than never, but more Americans finally seem to be getting the message they've been consuming far too much soda and as such, sales of pop have been falling.

In reality, soda sales have been falling for about seven years, but they really dropped off in 2011 as consumers made other choices about what sort of refreshments to put in their bodies.

The beverage market actually grew last year by about 0.9 percent, but according to sales data, consumers chose more coffee and teas, sports and energy drinks and bottled water over soda and fruit juices.

Beverage Marketing, a research, consulting and financial-services firm that tracks the beverage industry, said 2011 was the second year of growth for the beverage industry after two consecutive declines in 2008 and 2009.

Costs are up, sure, but choices are healthier

One of the reasons why sales were down, according to Beverage Digest, an industry newsletter, is cost: Prices for carbonated soft drinks climbed about 3 percent last year, making them harder to afford. Drink makers passed on higher prices for the cost of sweeteners, such as corn syrup and other raw materials, to consumers.

According to an analysis of sales data by Beverage Digest, all three big soda-makers -- Coca-Cola, PepsiCo and Dr. Pepper Snapple -- showed slower sales of popular brands like Coke, Diet Coke, Pepsi-Cola, and Mountain Dew.

Coke and Pepsi market shares shrank while Dr. Pepper's share was mostly flat. And though sales of some soda brands rose, sales of Dasani -- a bottled water sold by Coca-Cola -- was the fastest-growing beverage brand, rising 11 percent, according to Beverage Digest. It was followed by Arizona iced tea (9.3 percent) and Pepsi's Gatorade (8 percent).

Carbonated drinks, by comparison, grew about 3 percent a year through the 1990s, but sales have been declining steadily since 2005, as more health-conscious consumers increasingly turn to better choices of drink.

Sales of Gatorade, meanwhile, are ballooning as well, topping the one billon-gallon mark last year for the first time. In fact, Beverage Marketing says Gatorade, coupled with G2 and other brand variations, is the fifth-largest beverage trademark.

Niche drinks and water sales increasing

According to Beverage Marketing, other niche drinks are making headway.

"As the proliferation of 'beverages with benefits' continues with the introduction of a variety of drinks marketed as delivering specific functional results," Beverage Marketing has begun to focus "on a niche within a niche: relaxation beverages," says the summary of a new report by the analytical firm, which calls such beverages an "emerging sub-segment of the wellness and functional beverage marketplace."

But clearly growth in sales of bottled water continues unabated, according to industry figures. In 2008 and 2009, the poor economy led to a decline in sales but they rebounded again in 2010, as growth really accelerated last year. Bottled water sales volume was up 4.1 percent in 2011, faster than the 3.5 percent growth in 2010.

"The strong showing by high-end and functional products shows that consumers -- at least the more affluent ones -- are not concerned exclusively with economic consideration when making their beverage selections," Michael C. Bellas, chairman and CEO of Beverage Marketing, said.

The ill-health effects of drinking sugar-laden soda are well-known. Soda consumption is a major cause of obesity, which can lead to a range of health problems including heart disease, stroke and, of course, diabetes.

In fact, recent research has found that just drinking one soda per day increases heart risk in men, even if it is not contributing to overall weight gain.

"Continually subjecting our bodies to high amounts of glucose, to high blood sugar levels that trigger large secretions of insulin results in stresses that in the long run show up as high risk of heart disease and diabetes," the study's co-author, Dr. Walter Willett, told CBS News.

Sources for this article include:

http://www.cnbc.com/id/46796332

http://www.beveragemarketing.com/

http://www.beveragemarketing.com

http://www.naturalnews.com/035262_soda_heart_attacks_men.html

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.