How services like Netflix (in moderation) could help parents break the junk food propaganda stranglehold

Monday, March 05, 2012 by: Scott Morefield
Tags: Netflix, television, propaganda

eTrust Pro Certified

Delicious Pin It
(NaturalNews) The days of Saturday morning cartoons are long gone. Today, kids can watch cartoons and other children's programming on a variety of channels anytime they turn on the TV. Parents would do well to keep a close eye on not only what and how much their children are watching, but the content of the commercials they are exposed to. Junk food and beverage companies are spending upwards of $2 billion a year (1) peddling their poison by reaching into the living rooms of unsuspecting parents who, all too often, use television as a surrogate baby-sitter.

A Kaiser Family Foundation study, conducted from May to September 2005, monitored 13 television networks and saw 2,613 ads directly targeting children and teens with junk food and drinks. It found that children from the ages of 2 to 12 see an average of 30 to 50 hours of junk food advertising every year. (2)

In November 2009, several major food manufacturers, including McDonalds, Coca-Cola Co. and PepsiCo Inc., agreed to promote healthier choices with half of their child-directed advertising. (2) In effect, they are asking to police themselves rather than be policed.

From 2003 to 2009, exposure to fast food TV ads increased by 21 percent for preschoolers, 34 percent for children aged 2-11, and 39 percent for teenagers. McDonalds alone spent $898.1 million on advertising in 2009. That year, the average 2-5 year-old child saw 309 McDonalds ads, almost 3 per day. As a result, 40 percent of parents say their children ask them to go to McDonalds at least once a week. Do parents give in? 84 percent reported taking their child to a fast food restaurant at least once a week. (3)

The sad truth about junk food propaganda in advertising

While the FTC in the United States tinkers with voluntary guidelines that would be in place by 2016 (4), the UK banned advertisements for foods high in fat, salt, or sugar during children's programming back in 2007. (5)

Did it work? On February 15, 2012 the BBC reported that, despite the ban, children are exposed to an even higher level of junk food advertising than they were before! This is because, among other reasons, children watch a lot more television than just children's programs. (6)

While government regulation may or may not be a viable solution, clearly there is nothing substantive behind the lip-service junk food peddlers give to 'self-policing.' Just as the tobacco companies would have continued advertising and selling their wares to teenagers a generation ago, junk food companies aren't about to let public health get in the way of a healthy profit.

A better alternative?

Ultimately it is every parent's responsibility to become educated on these issues and decide what their children consume, but the constant plethora of junk and fast food advertising certainly does nothing to make their jobs easier. Far too many parents, even those who know better, give in to make their children happy, avoid a tantrum or just as a matter of convenience. Parents should consider doing away with network television and the damaging programming and commercials that go with it. Instead of subjecting their children to countless hours of corporate propaganda that undermines everything parents are trying to teach, perhaps they should pull the plug entirely or opt for DVDs or streaming services such as Hulu or Netflix, where there are no commercials and parents can keep better track of what their children are watching. The positive health effects of breaking this propaganda stranglehold are far-reaching and multi-generational.

Sources for this article include:

About the author:
Scott and his wife, Kim, live in East Tennessee with their four small children, all of whom make excellent fodder for their blog A Morefield Life (connect with them on Facebook and Twitter), where they also write about marriage, parenting, nutrition & recipes, healthy lifestyle, homesteading, and many other topics. In addition to Natural News, Scott's articles have appeared on WorldNetDaily, A Biblical Marriage, The Liberty Crier, Infowars, The Daily Sheeple, and many other websites.

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.

Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...


Now Available at

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...


Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...


Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at

Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.