(NaturalNews) I've been in discussions with Matt Monarch, the owner of The Raw Food World and the primary distributor of Adya Clarity, about their response to the questions that have been raised. This is the product covered in my article yesterday which raised questions about several issues, including it being marketed for internal use, labeling problems, health claims and so on (http://www.naturalnews.com/034005_Adya_Clarity_consumer_alert.html).
After reviewing all the available information about Adya Clarity, Matt Monarch has really made a positive decision to commit to three important changes in the labeling and marketing of Adya Clarity as conditions of his continued marketing of the product. Matt informed me that the president of Adya, Inc., Matt Bakos, also agrees to these conditions:
1) Adya Clarity will not be marketed or labeled for internal use unless and until there is clinical evidence available to support the safe internal use of the product. This means Adya would need to be subjected to clinical studies at a reputable organization that can monitor the intake of the product in a group of people and then assess their levels of iron and aluminum to ensure no overload or toxicity results (among other observed outcomes). While such in-depth testing would not normally be expected for a food item with a long history of traditional use as a food, for a non-food item such as Adya Clarity, this type of testing is wise to pursue.
Also: Although this was not one of the agreed conditions, I personally suggest that the product label include the phrase, "Not for internal use" unless it is proven safe for internal use.
2) Adya Clarity will be relabeled with a "full transparency" label that discloses the accurate concentration of elements in the product in a way that is clear to customers and does not minimize or hide any particular element as is currently being done. In addition, the "ingredients" section of the label will accurately list the key ingredient sulfuric acid which is currently not listed on the label, as well as aluminum sulfate in its proper concentration.
3) Adya Clarity's label will conform to the full approval of Ralph Fucetola, the "Vitamin Lawyer," who specializes in FDA-compliant product labeling (www.VitaminLawyer.com). In other words, The Raw Food World will not sell Adya Clarity unless and until the label is approved by Ralph Fucetola. This is a big deal because Fucetola will not allow his name to be associated with any product label unless it strictly conforms to FDA labeling requirements.
In addition to this, any refund requests by customers who purchased Adya Clarity are being honored.
The labeling changes are to be completed within roughly 30 days, says Matt, who has already begun the process of working with Adya, Inc. to get these changes completed. NaturalNews will be kept informed of labeling approval by Ralph Fucetola, assuming he is willing to take on the project (let's hope he does!).
Why I still question the safety of Adya Clarity
For the record, I have good reason to believe that Adya Clarity may not be a safe product. That it has been promoted for internal use is extremely concerning to me. Obviously, NaturalNews will not sell Adya Clarity, not now and not in the future. There is no clinical evidence to support Adya's safety when used internally.
What we are seeing now, even in light of all the questions that have been raised about Adya, is some people defending the product's internal use. Adya is a product with a high iron content (2,000 PPM) dissolved in sulfuric acid. According to a data sheet provided by the manufacturer, the raw materials used to make Adya contain 50 grams per liter of H2SO4 (sulfuric acid), also called "oil of vitriol." (http://en.wikipedia.org/wiki/Sulfuric_acid)
And yet, surprisingly, I see testimonials of people who say they are still drinking it in alarmingly high quantities, such as this one:
"[Name removed] I have been taking four supershots daily for more then 21 days fasting on Adya and coconut water and papaya. I feel its truly potent. I have some challenges with my left ear. Black stuff is coming out of it. I feel its the heavy metals being neutralized coming out the fastest way leaving my brain. I will continue using it."
I have seen other testimonials from people who also insist in internally consuming this product, even as they are describing what they call "detox symptoms" which may in fact have an entirely different explanation.
I do not control the marketing of this product, and I'm not the FDA. What I can do is raise legitimate questions, work with the distributor to improve the product labeling, and then give people like you the information you need to decide for yourself what you wish to consume. Some people make decisions with a level of clarity and common sense, and others simply don't.
You won't see me drinking Adya Clarity, nor selling it. And I would hope that enough common sense exists across the industry that no one else would drink it, either, unless it is somehow proven to be safe for consumption.
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About the author: Mike Adams is an award-winning journalist and holistic nutritionist with a passion for sharing empowering information to help improve personal and planetary health He has authored more than 1,800 articles and dozens of reports, guides and interviews on natural health topics, and he has created several downloadable courses on survival and preparedness, including his widely-downloaded course on personal safety and self-defense. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In mid 2010, Adams produced TV.NaturalNews.com, a natural health video sharing website offering user-generated videos on nutrition, green living, fitness and more. He's also a noted pioneer in the email marketing software industry, having been the first to launch an HTML email newsletter technology that has grown to become a standard in the industry. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and enjoys outdoor activities, nature photography, Pilates and martial arts training. Known on the 'net as 'the Health Ranger,' Adams shares his ethics, mission statements and personal health statistics at www.HealthRanger.org
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