food

Corporate marketers now stamping 'artisan' on factory food products to make them appear healthy, unique

Friday, October 28, 2011 by: Ethan A. Huff, staff writer
Tags: artisan foods, marketing, health news

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
CDC issues flu vaccine apology: this year's vaccine doesn't work!
Tetanus vaccines found spiked with sterilization chemical to carry out race-based genocide against Africans
Biologist explains how marijuana causes tumor cells to commit suicide
Companies begin planting microchips under employees' skin
NJ cops bust teenagers shoveling snow without a permit
Russia throws down the gauntlet: energy supply to Europe cut off; petrodollar abandoned as currency war escalates
McDonald's in global profit free fall as people everywhere increasingly reject chemically-altered toxic fast food
Chemotherapy kills cancer patients faster than no treatment at all
U2's Bono partners with Monsanto to destroy African agriculture with GMOs
FDA targets Dr. Bronner's Magic Soaps for sharing health benefits of coconut oil
Why flu shots are the greatest medical fraud in history
Flu vaccine kills 13 in Italy; death toll rises
600 strains of an aerosolized thought control vaccine already tested on humans; deployed via air, food and water
The 21 curious questions we're never allowed to ask about vaccines
Italian court rules mercury and aluminum in vaccines cause autism: US media continues total blackout of medical truth
CDC admits it has been lying all along about Ebola transmission; "indirect" spread now acknowledged
Whooping cough outbreak at Massachusetts high school affected only vaccinated students
Orthorexia Nervosa - New mental disorder aimed at people who insist on eating a clean diet

Delicious
(NaturalNews) There is never a shortage of deception in the factory food industry, which jumps on seemingly every marketing bandwagon in order to retain customers and convince them that junk food is healthy and nutritious. The latest marketing absurdity is the food industry's growing use of the word "artisan" on food branding, which deceptively evokes images of hand-made uniqueness in association with products that are really just mass-produced in a factory.

USA Today reports that major food brands like Frito-Lay, Domino's Pizza, Starbucks, and even Fannie May candies have all adopted "artisan" brand lines that suggest a healthier, hand-crafted product that is more special than other products. But in truth, these products are not much, if at all, different from other product lines, other than that they are usually smaller in size and sold at a premium price.

"The word artisan suggests that the product is less likely to be mass-produced," says Tom Vierhile, innovation insights director at Datamonitor, a research company that recently conducted an investigation into the "artisan" phenomenon. "It also suggests the product may be less processed and perhaps better tasting and maybe even be better for you."

Datamonitor found that, within the past five years, a whopping 800 new food products have emerged on the market bearing "artisan" labels, and that the rate of new "artisan" products being released every year is increasing. In 2007, less than 80 new food items branded as "artisan" were unveiled, while nearly 200 were unveiled in 2010.

The true definition of artisan is food that has actually been hand-crafted by a skilled food craftsman. This includes foods like small-scale, farm-produced cheese, for example, or slowly- and carefully-produced meals made by a chef or cook. Artisan food is not mass produced, in other words, which means it has no place on anything created by a food conglomerate like Frito-Lay.

Artisan appears to be evolving into the new "natural," which is another overused marketing term that no longer has any definitive meaning. Just like these phony "artisan" products, many "natural" food products are no different than conventional food products, except for the fact that they often have "greener" packaging and are sold at a premium price.

Sources for this article include:

http://www.usatoday.com/money/industries/foo...

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.