Responsible TV and Internet advertising needed to reduce childhood obesity

Thursday, April 14, 2011 by: Tracy Rose
Tags: childhood obesity, television advertising, health news

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
BACK INTO THE CLOSET: Why U.S. reporters are not allowed to write about rainbow events in nations where being gay is still condemned
Depopulation test run? 75% of children who received vaccines in Mexican town now dead or hospitalized
A family destroyed: Six-month-old dies after clinic injects baby with 13 vaccines at once without mother's informed consent
INVESTIGATION: Three days before Dr. Bradstreet was found dead in a river, U.S. govt. agents raided his research facility to seize a breakthrough cancer treatment called GcMAF
BAM! Chipotle goes 100% non-GMO; flatly rejecting the biotech industry and its toxic food ingredients
BOMBSHELL: China and America already at war: Tianjin explosion carried out by Pentagon space weapon in retaliation for Yuan currency devaluation... Military helicopters now patrolling Beijing
ECONOMIC SLAVERY FOR ALL: While we were distracted with the Confederate flag flap, Congress quietly forfeited our entire economic future via fast-track trade authority
March Against Monsanto explodes globally... World citizens stage massive protests across 38 countries, 428 cities... mainstream media pretends it never happened
GMO crops totally banned in Russia... powerful nation blocks Monsanto's agricultural imperialism and mass poisoning of the population
SCOTUS same-sex marriage decision may have just legalized the concealed carry of loaded firearms across all 50 states, nullifying gun laws everywhere
Nearly every mass shooting in the last 20 years shares one surprising thing? and it's not guns
Vicious attack on Dr. Oz actually waged by biotech mafia; plot to destroy Oz launched after episode on glyphosate toxicity went viral
Holistic cancer treatment pioneer Dr. Nicholas Gonzalez dies suddenly; patients mourn the loss of a compassionate, innovative doctor who helped thousands heal from cancer
Pepsi drops aspartame from diet soda as consumers reject toxic sweetener
Bride of Frankenfood: Hillary Clinton pushes GMO agenda... hires Monsanto lobbyist... takes huge dollars from Monsanto
STATINS RED ALERT: Widely prescribed drugs act as cellular poisons that accelerate aging... deactivate DNA repair... promote diabetes, muscle fatigue and memory loss
Wild eyes and bowl cuts: Why do mass shooters always share the same hair styles and crazed zombie stares?
Mind control through emotional domination: How we're all being manipulated by the "crisis of the NOW"
(NaturalNews) Nearly one-forth of students are overweight or obese. Though junk food and fast food ads aren't completely to blame for childhood obesity, they do contribute to the overall problem.

The Impact of Banning Junk Food Ads Aimed at Kids
The Australian Medical Association has requested a ban on junk food ads targeted to kids. Dr. Andrew Pesce states that the ads directly affect the choice children and teens make as far as what they eat and what they drink. Broadcasting regulator, Ofcom, confirms that by restricting junk food ads on TV during hours children are most likely to be watching cuts back their ad views by 41%. Furthermore, a ban on junk food ads geared towards children could reduce child obesity by 18%.

Unhealthy Ads Aren't Limited Junk to TV Commercials
Fewer TV ads doesn't necessarily mean less exposure, however. Internet ads, magazine ads and in-school marketing also contribute to the high fat, high sugar food ads kids see on a regular basis. Website of interest to kids and teens often post ads for candy, sugary cereals, unhealthy breakfast options and fast food. The Berkley Media Studies Group in California found that of the 77 foods advertised, only 5 were actually healthy options.

Advertisers Counting on Gullible Kids to View Ads, click Links and Buy Products
Advertisers know that children are likely to click links on the internet. They are especially drawn in when a freebie, like a free download, is offered for clicking on the link. According to her research paper, :Marketing Obesity? Junk Food Advertising and Kids." Dr. Rhonda Jolly says "marketing on the Internet employs a variety of techniques to appeal including advertorials, competitions, video links, product discussion and advergames."

The Future of Junk Food Advertising to Children
While the World Health Organization has urged countries to restrict junk food marketing to kids, there is a need for responsible advertising. The Federal Trade Commission has also suggested that the media limits ads featuring licensed characters to healthy foods. Clear standards need to be developed and enforced, not only for TV ads, but also for Internet ads and other means of attracting kids to unhealthy food options.

The bottom line is that until such action is taken, it is up to parents and educators to help children recognize marketing ads and tactics. We need to teach kids to reach them as junk mail and not pay any attention to them. Children may be bombarded with ads for fast food and junk food everyday, but they don't need to buy into it.


About the author

Tracy Rose is a freelance writer with a Bachelor's Degree in Written Communication. She is the feature writer for weight loss at She is passionate about natural weight loss and achieving better overall health. Read about her personal weight loss story at

Follow real-time breaking news headlines on
Childhood obesity at
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...


Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of, the internet's No. 1 natural health news site. (Source:

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.