Home
Subscribe (free)
About NaturalNews
Contact Us
Write for NaturalNews
Media Info
Advertising Info
Wal-Mart

Walmart to reformulate store brand items, make them healthier

Sunday, January 30, 2011 by: Jonathan Benson, staff writer
Tags: Wal-Mart, health food, health news


Most Viewed Articles
http://www.naturalnews.com/031156_Wal-Mart_health_food.html
Delicious
diaspora
Print
Email
Share

(NaturalNews) America's largest grocer, Walmart, recently announced that it will reformulate its "Great Value" store brand line of food products to include less sodium and sugar, and the removal of all remaining industrially-produced trans fats. The Washington D.C. event where the official announcement was made featured First Lady Michelle Obama as well as CEO of Walmart U.S. Bill Simon, who together outlined the plan.

By 2015, Walmart intends to cut the sodium content of its Great Value products by 25 percent and the added sugar content by 10 percent. It will also cut all trans fats, including hydrogenated and partially-hydrogenated fats and oils, from its packaged food products. The complete removal of trans fats represents a substantial shift in the industry that is likely to trigger a domino effect among major producers.

Walmart also plans to cut the prices of its fruit and vegetable lineup by improving transportation logistics and ironing out better sourcing strategies, which the company says will ultimately improve efficiency throughout the supply chain and save customers $1 billion per year. The company said it will also work with suppliers to improve the overall nutritional quality of its reformulated products, but did not specify precisely what changes will be made.

"Our customers tell us they want a variety of food choices and need help feeding their families healthier foods. At Walmart, we are committed to doing both," said Andrea Thomas, senior vice president of sustainability at Walmart. "We support consumer choice so this is not about telling people what they should eat. This effort is aimed at eliminating sodium, sugar and trans fat in products where they are not really needed."

Other aspects of the initiative include building more stores in poorer communities that lack access to fresh foods, putting nutrition labels on the front of store brand items, and contributing funds to charities that assist those in need.

Walmart did not, however, announce any plans to remove genetically-modified (GM) ingredients from its products. Asda, the U.K. subsidiary of Walmart, does not sell any GM or GM-containing products at its stores (http://www.naturalnews.com/030826_Hersheys_G...).

Sources for this story include:

http://walmartstores.com/pressroom/news/1051...

Join the Health Ranger's FREE email newsletter
Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Your privacy is protected. Unsubscribe at any time. | Learn more...

comments powered by Disqus

The War on Independent Media Has Begun

A coordinated censorship attack is being waged against the entire independent media by Google, YouTube and Facebook. After we were banned by Google for nearly a week, now Facebook is deliberately blocking the sharing of our stories to further censor our important reporting for human freedom and medical choice. Soon, the only way we will be able to reach you is via email, and Google is sometimes blocking our email delivery to gmail users.

Enter your email address below to subscribe to our email announcement list (but don't use gmail). Your privacy is protected and you can unsubscribe at any time. If you don't join our email list, you may never see our valuable content again via Facebook, Google or YouTube. CENSORSHIP has now reached EXTREME levels across the 'net. The truth is being suffocated. Subscribe now if you want to escape the delusional bubble of false reality being pushed by Google and Facebook.

Once you click subscribe, we will send you an email asking you to confirm your free subscription.