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How Google ads work on NaturalNews (and how you can help us ban bad ads)

Monday, October 25, 2010
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Google, Adsense, health news

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(NaturalNews) Many readers have written us to ask why they sometimes see a Google ad appearing on our site for something we oppose such as a pharmaceutical or junk food product. On the left of each article, we publish a 300 x 250 Google Adsense ad. Google uses a keyword detection algorithm to determine which ads appear to be the most relevant to the article page, but this algorithm isn't able to take into account whether we are writing in favor of something or against it.

As a result, when we write about antidepressant drugs, for example, ads may appear that are promoting antidepressant drugs. This is frustrating to us as well as our readers, because we do not wish to promote products or services that are not aligned with our core beliefs.

We are able, by the way, to ban these ads one at a time by using Google's "competitive ad filter." I've personally been overseeing our ad ban efforts, and we've actually banned well over a hundred ads so far, including ads from the Corn Refiners Association that attempted to spew HFCS propaganda.

We've also banned sites that promotes breast cancer drugs and junk food items. But we're not able to catch them all.

You can help us ban inappropriate ads by alerting us when you see an ad that doesn't belong on NaturalNews. To do so, simply use our feedback form (www.naturalnews.com/feedback.html) and tell us the URL (web address) that the offending ad is promoting or leading to. Please also include a quick description of why you think the ad doesn't belong, such as, "It promotes junk food" etc.

We can then take your information and ban that offending ad, thereby creating a cleaner website for everybody.

Google's Adsense system is very sophisticated in determining which ads are most relevant to which pages, and for the most part it works very well. With your help identifying inappropriate ads, we can clean up our site even further and prevent misaligned companies from using our website to promote harmful products.

Thank you for your help!

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About the author: Mike Adams (aka the "Health Ranger") is the founding editor of NaturalNews.com, the internet's No. 1 natural health news website, now reaching 7 million unique readers a month.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.

In addition to being the co-star of the popular GAIAM TV series called Secrets to Health, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.

In 2013, Adams created the Natural News Forensic Food Laboratory, a research lab that analyzes common foods and supplements, reporting the results to the public. He is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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