Unilever

Unilever stalks its customers with GPS trackers secretly placed in laundry detergent boxes (opinion)

Monday, August 02, 2010
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Unilever, GPS, health news

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
White House admits staging fake vaccination operation to gather DNA from the public
EXCLUSIVE: Natural News tests flu vaccine for heavy metals, finds 25,000 times higher mercury level than EPA limit for water
Irrefutable proof we are all being sprayed with poison: 571 tons of toxic lead 'chemtrailed' into America's skies every year
Truvia sweetener a powerful pesticide; scientists shocked as fruit flies die in less than a week from eating GMO-derived erythritol
Russia taking McDonald's to court, threatens countrywide shutdown
Why does the CDC own a patent on Ebola 'invention?'
Senator who attacked Doctor Oz over dietary supplements received over $146,000 in campaign contributions from Big Pharma mega-retailer and Monsanto
Global warming data FAKED by government to fit climate change fictions
Oregon man serving prison sentence for collecting rainwater on his own property
HOAX confirmed: Michelle Obama 'GMOs for children' campaign a parody of modern agricultural politics
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
Ebola outbreak may already be uncontrollable; Monsanto invests in Ebola treatment drug company as pandemic spreads
Ben & Jerry's switches to non-GMO, Fair Trade ice cream ingredients
Diet soda, aspartame linked to premature deaths in women
Elliot Rodger, like nearly all young killers, was taking psychiatric drugs (Xanax)
Right to farm being stripped from Americans: Michigan to criminalize small family farms with chickens, goats, honey bees and more
BREAKING: CDC whistleblower confesses to MMR vaccine research fraud in historic public statement
Delicious
(NaturalNews) The household cleaning product giant Unilever has secretly placed GPS tracker transmitters in laundry detergent boxes to track consumers to their homes. With an array of electronic sensors, team of Unilever agents can now pinpoint the exact location of the GPS trackers and walk right up to your front door. They can even remotely set off a beeper inside the box using radio electronics.

The point of all this? It's part of Unilever's new marketing campaign to convince consumers in Brazil to purchase more boxes of Omo laundry detergent.

The GPS trackers, you see, are only embedded in "prize winning" boxes of Omo detergent. If you happen to buy one of these GPS tracked boxes, you're a "winner" and Unilever agents then show up at your door with a video camera crew and a prize.

I'm a winner? Really? Who are you people, anyway?

Unilever stalks its own customers

This new detergent marketing contest was detailed in an Ad Age article called Is Your Detergent Stalking You? (http://adage.com/globalnews/article?article_...)

That article explains that Unilever "...has teams in 35 Brazilian cities ready to leap into action when a box is activated. The nearest team can reach the shopper's home 'within hours or days,' and if they're really close by, 'they may get to your house as soon as you do.'"

This creepy "Big Brother" marketing idea is apparently exactly the kind of thing the Unilever company approves of: Spying on your customers. Unilever, by the way, is the parent company that brings you brands like Lipton tea, Skippy peanut butter, Axe cologne, and the infamous Slim-Fast sugar drink that's somehow positioned as a "weight loss" product.

Mysteriously, during the marketing brainstorm sessions on these marketing plans, nobody at Unilever thought to mention that following people to their homes is considered stalking. And this whole idea of conducting covert surveillance on your own customers is kinda creepy. In a Big Brother kind of way. Hey, maybe they should partner with Facebook and release your private details on the internet, too!

But what's a little stalking compared to boosting the commercial sales of a high-profit brand? I bet they don't run this promo in Texas, or Unilever's agents are likely to get their heads shot off before they even make it to the front porch of some security-minded farm customer who doesn't let a team of strangers run up on his front porch without unloading a few cartridges from Mr. Remington.

Corporations can track what you buy and where you take it

The really important part about all this, by the way, is the realization that just about any consumer product company could be inserting tracking devices in their products right now while using surveillance analysis to determine exactly which brands you have in your home. This information could, in turn, be used to target you for further marketing or surveillance. But why would consumer product companies want to spy on you? To gather information that they can use to more effectively market products to you, of course.

If you value your privacy, all this should make you think twice about purchasing big-name products. Just to be fair, I'm not aware of any Unilever surveillance efforts directed towards customers in North America, but it is being reported through several reliable sources that Unilever is surveilling its customers in Brazil, and if the company thinks it's okay there, it is conceivable they might want to eventually expand this Big Brother marketing campaign to other countries.

Note that this is not merely an RFID tracking tag. This is something far more technically advanced: Unilever is inserting GPS tracking transmitters (basically a transponder) into these boxes of Omo detergent, and additional circuitry allows two-way communication so that Unilever agents can remotely set off a beeper in the detergent box.

Unilever isn't currently doing this, but it is technologically possible that the company could insert a listening device in your laundry products, too, and listen in as your family talks about cleaning products. (Market research surveillance!)

Some company could even conceivably insert a remote video camera and spy on your in your home by transmitting a video feed that they might later use for marketing purposes. The truth is, when you buy big-name corporate brands, you really don't know what you're bringing home. Beyond the toxic chemicals in many consumer products, you could also be bringing home a GPS transponder, a listening device or some other not-yet-revealed spy technology that arrogant corporations slip into their products as part of some hare-brained marketing gimmick.

You see, to some powerful corporations, you're just another useless eater, and your privacy means nothing to them. They just want to maximize their profits even it is means spying on you and tracking you to your home where a team of corporate agents knocks on your door. And if a corporation can justify all that, what else might they be willing to do?

Corporations have no values, you see, other than greed. And they will do just about anything to satisfy their craving for more profit, including violating your privacy. That's why we as consumers have to stop purchasing products from these big-name companies -- because we simply can't trust them! Who knows what they're slipping into those product boxes? Are they tracking us to our homes? Are they remotely activating other electronics in those boxes? Are they listening in on our private conversations?

It almost sounds paranoid to even discuss this, except for the fact that Unilever has publicly announced it is spying on its customers starting these week; tracking them to their homes and remotely activating electronics secretly hidden inside boxes of Omo.

You see, it's not paranoia if they really are tracking you. And if you live in Brazil, they could be tracking you right now.

Predictions for Brazil

Here's my prediction of what's going to happen in Brazil this week thanks to this Unilever promotion: There could be alarmingly high numbers of home robberies due to clever thieves posing as Unilever agents. They simply watch people buying Omo at the grocery store, then follow them to their homes, and a few minutes later knock on their door, announcing, "You've won the prize!"

When the homeowner opens their door, they get a gun shoved in their face and are directed to hand over all their cash and jewelry. I'll be curious to watch the Brazilian newspapers to see if anything like this happens during the week. If so, the robbers may be dubbed the "Unilever bandits."

Other sources for this story include:
CNET
http://news.cnet.com/8301-17852_3-20012292-7...

Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.


About the author:Mike Adams (aka the "Health Ranger") is the founding editor of NaturalNews.com, the internet's No. 1 natural health news website, now reaching 7 million unique readers a month.

In late 2013, Adams launched the Natural News Forensic Food Lab, where he conducts atomic spectroscopy research into food contaminants using high-end ICP-MS instrumentation. With this research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products to low levels by July 1, 2015.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.