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Organic cheaters exposed by public protest at health products trade show

Thursday, April 01, 2010
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: organic products, shampoo, health news

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(NaturalNews) The Organic Consumers Association has long fought against what it calls "organic cheater brands" -- personal care products that use the name "organic" in the product name or brand, yet are not truly organic products at all. This year at the Expo West Natural Products Expo in Anaheim, California, the OCA staged a very visible public protest to expose what it calls "sham poo products" that are "organic cheaters."

The protest was part of the OCA's Coming Clean Campaign which continues to expose dishonest or misleading products in the skin care industry. Due in large part to the OCA's efforts, Whole Foods now says it will enforce honest labeling by taking a closer look at the word "organic" on personal care products (http://www.organicconsumers.org/bodycare/ind...).

I was present at the protest, where I spoke with some of the participants and captured some video footage of the action. You can watch the full video right now on YouTube: http://www.youtube.com/watch?v=4BaO_fnQTnI

What really happened at the protest

The protest was largely peaceful, and even though police did search the protestors -- a violation of their 4th Amendment rights -- they did not make any arrests. New Hope Media, the company that organizes the Expo West trade show each year, dispatched staffers to act as human shields to visually block the protest signs by standing in front of them. I attempted to get some of the New Hope Media personnel to explain why they were standing in front of the signs, asking them if they were attempting to block the signs, and they told me that they actually had no intention of blocking anything, that they were just "standing here" for no particular reason. (Yeah, right...)

They couldn't say, of course, that the "organic cheater" brands whose signs they were blocking also happened to be some of the largest paying exhibitors at the show, and these show organizers were no doubt attempting to shield these companies from being publicly shamed. That act alone raises the all-important question: Why is New Hope Media protecting organic cheater brands?

There's something you need to know about the Expo West trade show: That show has an on-duty FDA officer who runs around the show threatening companies that make truthful health claims on their product labels. New Hope Media is apparently quite content with an FDA tyrant running around the show threatening people for telling the truth, but when the Organic Consumers Association tries to expose the truth about organic cheater brands, New Hope Media places itself in the position of defending the cheaters!

Why is it illegal to tell the truth at Expo West, but it's perfectly fine for some companies to lie to consumers through misleading product names... and New Hope Media will actually go to bat for those cheaters by sending people onto the street to disrupt a public protest that exposes the lies!

I find this all quite fascinating. Expo West is a terrific trade show with lots of really great companies sharing their health products, but it does seem that New Hope Media is eroding its own credibility by going to bat for organic cheater brands. Instead of defending organic cheater brands, the company might do itself a favor by requiring them to have honest labels before they can exhibit at the show!

Watch the video yourself to see the signs being blocked by New Hope Media employees (the guys in the suits): http://www.youtube.com/watch?v=4BaO_fnQTnI

How the products really scored

The OCA has published an online spreadsheet detailing the test results of many personal care products to show their "Skin Deep Hazard Rating" -- a score that indicates the presence of potentially hazardous or toxic chemicals in product formulations. A score of 7 or higher is considered bad enough to earn that product a "don't buy this" rating. A score of 2 or lower is considered very good. Check out the spreadsheet yourself here:

http://spreadsheets.google.com/pub?key=tilff...

(Click on the brand names at the top of the spreadsheet to see the score results for each brand.)

Join the Organic Consumers Association's boycott of brands

The OCA maintains a boycott against the following brands, which it characterizes as "fake organic brands":

• Avalon "Organics"
• Desert Essence "Organics"
• Earth's Best "Organic"
• Eminence "Organic" (Except Few w/USDA Seal)
• Giovanni "Organic"
• Goodstuff "Organics"
• Head "Organics"
• Jason "Pure, Natural & Organic"
• Kiss My Face "Obsessively Organic"
• Nature's Gate "Organics"
• Physicians Formula "Organic" Wear
• Stella McCartney "100% Organic"

NaturalNews urges readers to join in this boycott and avoid buying these brands until they reformulate to be truly organic (USDA organic). Note carefully that even the Kiss My Face "Obsessively Organic" products are not considered truly organic by the OCA. Don't trust product names alone, as brand names and product names may be misleading.

Good organic brands to buy

Here are some of the honest organic brands you may wish to support through the purchasing of their products:

• Alteya Organics
• Baby Bear Shop
• Badger
• Brittanie's Thyme
• Bubble and Bee Organic
• Dr. Bronner's Magic Soaps
• Earth Mama Angel Baby
• Indian Meadow Herbals
• Intelligent Nutrients
• Kimberly Parry Organics
• Little Angel
• Mercola
• Miessence Certified Organics
• Nature's Paradise
• OGmama and OGbaby
• Organicare
• Organic Essence
• Origins Organics
• Purely Shea
• Rose Tattoo Aftercare
• SoCal Cleanse
• Sensibility Soaps / Nourish
• Terressentials
• Trillium Organics
• Vermont Soap

Stay informed at the OCA's Coming Clean Campaign web page: http://www.organicconsumers.org/bodycare/ind...

And share the protest video with others, as they will be interested to know which "organic cheater" brands are being exposed by the OCA. Watch it here: http://www.youtube.com/watch?v=4BaO_fnQTnI

In addition to reading NaturalNews.com, stay informed about this topic at www.OrganicConsumers.org
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose descendents include Africans and American Indians. He self-identifies as being of American Indian heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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