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(NaturalNews) Many popular brands of personal care products use words like "organic" on their product labels or company names, but the products they're selling don't meet organic standards. So the Organic Consumers Association (www.organicconsumers.org) has been waging a public campaign to expose "organic cheaters" and encourage consumers to boycott those brands.

Late last week, a significant victory was achieved for organic consumers: the National Organic Standards Board (NOSB) voted 12 to 1 to require personal care products touting the word "organic" to actually meet organic standards. (Previously, this was not required.)

This is big news because it means the USDA will now start cracking down on non-compliant brands that inappropriately use the word "organic" on their product labels.

"Brands that are using the word organic improperly should be on notice that USDA enforcement is imminent. Deputy Secretary Kathleen Merrigan has said that she is going to get 'tough on crime' in the organic industry," said Ronnie Cummins, Executive Director of the OCA. "I expect them to make organic cosmetics fraud a top priority. In the meantime, retailers should start cleaning up their body care isles. Whole Foods Market, for one, was a big supporter of the NOSB recommendation."

Boycott these "organic cheater" brands

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Related Articles: • Jane Goodall Institute partners with Pangea Organics with exclusive offer for NaturalNews readers • Review of Aubrey Organics 100 Percent Natural Shampoo • Interview with Robert Leventry of Inca Organics on healthy, versatile quinoa	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/027440_organics_organic_standards_personal_care_products.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/027440_organics_organic_standards_personal_care_products.html">Join the Organic Consumers Association's national boycott of "organic cheater" brands</a>