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(NaturalNews) Many popular brands of personal care products use words like "organic" on their product labels or company names, but the products they're selling don't meet organic standards. So the Organic Consumers Association (www.organicconsumers.org) has been waging a public campaign to expose "organic cheaters" and encourage consumers to boycott those brands.

Late last week, a significant victory was achieved for organic consumers: the National Organic Standards Board (NOSB) voted 12 to 1 to require personal care products touting the word "organic" to actually meet organic standards. (Previously, this was not required.)

This is big news because it means the USDA will now start cracking down on non-compliant brands that inappropriately use the word "organic" on their product labels.

"Brands that are using the word organic improperly should be on notice that USDA enforcement is imminent. Deputy Secretary Kathleen Merrigan has said that she is going to get 'tough on crime' in the organic industry," said Ronnie Cummins, Executive Director of the OCA. "I expect them to make organic cosmetics fraud a top priority. In the meantime, retailers should start cleaning up their body care isles. Whole Foods Market, for one, was a big supporter of the NOSB recommendation."

Boycott these "organic cheater" brands

About the author: Mike Adams is a natural health author and technology pioneer with a mission to teach personal and planetary health to the public He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is an independent journalist with strong ethics who does not get paid to write articles about any product or company. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also a successful software entrepreneur, having founded a well known email marketing software company whose technology currently powers the NaturalNews email newsletters. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and regularly pursues cycling, nature photography, Capoeira and Pilates. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org

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Related Articles: • Review of Aubrey Organics 100 Percent Natural Shampoo • Interview with Robert Leventry of Inca Organics on healthy, versatile quinoa • Dr. Bronner's Magic Soaps Sues Estee Lauder and Others Over "Organic Cheater" Labeling	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/027440_organics_organic_standards_personal_care_products.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/027440_organics_organic_standards_personal_care_products.html">Join the Organic Consumers Association's national boycott of "organic cheater" brands</a>