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(NaturalNews) Breast Cancer Action (www.BCaction.org) is one of the few non-profit cancer organizations recommended by NaturalNews. They're the creators of the Think Before You Pink campaign that encourages consumers to exercise more skepticism about the idea that "buying more pink stuff" can somehow help women with cancer.

Mike: Can you tell us about Breast Cancer Action?

Barbara: Yes, the website is www.BCAction.org and we have a companion website, which people can get to from www.BCAction.org, which is www.ThinkBeforeYouPink.org.

Mike: You have been running that for several years now. I think six or seven years, right?

Barbara: It is six years old actually. We started as a formal campaign in 2002. We have been asking questions like this in other context for longer, but as a formal campaign it launched in 2002.

Mike: Okay, outstanding. I have seen more coverage of the "Think Before You Pink" campaign in the mainstream media this year. It seems like it is starting to have some impact. What are you seeing?

Barbara: Well it is interesting. I think there is a contrast of things going on. It is clearly having an impact. We start asking questions and all of a sudden look who else is asking questions. The Komen Foundation is asking questions or asking people to ask questions. Not the same questions we are asking because they can't.

The Breast Cancer Research Foundation – for which transparency is actually a problem – is starting to encourage people to ask questions. That is all good in terms of transparency. There is more attention to the issue.

At the same time, it seems that every year there is more marketing. I am not sure how long this can go on. I think there is a contrast. It is interesting. As the critique emerges there are more people understanding the critique and asking questions from a consumer side. I think the companies don't get it yet. That is a bigger problem.

Mike: What are some of the most outrageous examples of these pink ribbon license products or companies marketing with pink ribbons but not really contributing to breast cancer prevention?

Six questions to screen for 'pink washers'

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Related Articles: • The mineral selenium proves itself as powerful anti-cancer medicine • Cancer is not a Disease - It's a Survival Mechanism (Book Excerpt) • Healing Illness - A Natural Anti-Cancer Protocol	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/027376_cancer_brst_the_environment.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/027376_cancer_brst_the_environment.html">Interview with Barbara Brenner from Breast Cancer Action</a>