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A CPM pricing model allows even small and medium-sized companies to appear in the advertising space on NaturalNews, while strict advertiser guidelines eliminate the possibility of sub-standard ads appearing on the site (which has been a problem with Google from the outset). Although I personally will not be approving or rejecting ads (because I will have no such oversight over the advertising department), I have written some stringent guidelines on what kind of ads we will and won't accept: • No ads promoting products containing dangerous ingredients: MSG, aspartame, sucralose, yeast extract, hydrogenated oils, toxic man-made chemicals, etc. • No ads promoting cosmetic surgery, mastectomies, mammograms, vaccines or highly invasive, harmful procedures. • No ads from pharmaceutical companies. • No ads from weight loss products unless they meet stringent nutritional guidelines. • No ads from companies that do not provide excellent customer service. (Other requirements apply. NaturalNews reserves the right to reject any ad, for any reason.) In addition, ad space will be routinely donated to health freedom non-profit organizations and companies under assault by the FTC and the FDA. For example, we will donate ad space to Daniel Chapter One, Wilderness Family Naturals and other companies being assaulted by the FDA and the FTC, along with a special graphic indicating the fact that they are being targeted for termination by the FDA (so that you can help support their businesses so they may defend themselves against tyranny and oppression). We aim to promote at least $100,000 in ad space to such organizations over the next twelve months! Improved reader experienced, improved visibility for small companiesWith this change, we are actively taking steps to improve the reader experience on NaturalNews (bringing you far higher-quality sponsors with clean, interesting ads in the margin) while boosting the visibility opportunities for small and medium-sized companies that deserve your business.Ads are offered on a CPM basis (cost per thousand impressions) at very reasonable rates. To learn more, email ads@naturalnews.com for a media kit. About revenues and adsIt is a practical reality that publishers of quality content must generate revenues to fund their operations. For more than five years, we've adhered to a Google Adsense advertising model as a way to generate that revenue without forming any direct relationships with advertisers.Unfortunately, the quality of Google Adsense ads have not notably improved over time. This has caused two serious problems on our site: • The common appearance of "belly fat ads" and other annoying graphic images that appear in the 300 x 250 Adsense ad space. • The appearance of ads promoting products that we are against! When we write about Splenda, for example, Google ads will appear promoting Splenda products. This has been an annoyance for both the readers and our staff for quite some time. (Google allows you to ban a limited number of ads, but not more than one or two hundred. We have tried to police this, but there are too many ads to police.)
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