(NaturalNews) If you think it's challenging sorting through slick marketing to find a nutritious dog food or cat food, it's even worse with dog and cat treats. The American Association of Feed Control Officials (AAFCO) and the FDA considers a pet treat as 'supplemental' to the pet's diet so even fewer regulations apply. This is not good news for pet lovers.
Here is an example of what pet owners are up against. A popular cat treat, commonly found in pet stores all across the US proudly states 'Shrimp & Tuna Treats' in the name. The name of this treat would cause any pet owner to assume the treat contains shrimp and tuna, right? The truth is that there is absolutely not one drop of shrimp or tuna in the cat treat. Blazoned across the packaging of this treat – in the actual name of the treat - is 'Shrimp & Tuna'…but there is no shrimp or tuna in the ingredients. Thanks to our friends (or enemies depending on how you look at it) at AAFCO and the FDA, this is perfectly legal; yet another one of those ridiculous things that are allowed in the pet food/treat industry.
Here is the list of ingredients of the 'Shrimp & Tuna Cat Treats': liver, chicken by-products, chicken by-product meal, corn, sardine meal, animal fat, glycerin, high fructose corn syrup, wheat flour, phosphoric acid, salt, potassium sorbate and citric acid and calcium propionate and BHA (preservatives), natural and artificial shrimp and tuna flavor.
The ingredients tell a pet owner there is "natural and artificial shrimp and tuna flavor", but again, there is no actual shrimp and/or tuna in this cat treat.
With pet foods things are slightly different. The regulations require a certain percentage of the food to be 'shrimp' or 'tuna' when the name of the food would state 'Shrimp & Tuna Cat Food' (at least 25% of the food excluding moisture with this example). If a dog food or cat food contains no shrimp or tuna and is just 'flavored' with a meat or fish, the name of the food will say: Cat Food with Shrimp & Tuna Flavor. 'Flavor' is the key word in the pet food name.
Every company has the right to use whatever quality of ingredients they choose. Similarly, pet owners have the right to know what they are purchasing to feed their pet without a lengthy and mind boggling process to interpret the pet food or pet treat label. There is simply no excuse for AAFCO and FDA regulations to allow a pet treat or pet food label to lie to pet owners. Honesty in pet food and pet treat labeling (quality or grade of ingredients, honest ingredient names, country of origin of ingredients, and so on) should be mandatory yesterday. A cat treat named "No Shrimp or Tuna in this Cat Treat but we're calling them Shrimp & Tuna Cat Treats Anyway" probably wouldn't be very popular, but at least it would be honest labeling. C'mon AAFCO and FDA, step up and stop this nonsense.
Wishing you and your pet the best,
About the author
Susan Thixton has an international pet people following providing dog and cat lovers a trusted source for pet food and pet food ingredient information. She's been called courageous, perseverant, even "the Caped Crusader for Pets" for her 16 year study of pet food. Susan Thixton is the author of hundreds of pet industry articles and the 2006 released book Truth About Pet Food (currently being updated for a second edition). She developed and publishes the pet product consumer magazine Petsumer Report and is a frequent speaker and radio guest all over the U.S. and Canada with more than 70 appearances in the last 2 years. If you are looking for straight forward pet food information that can have an almost immediate impact on your pet's health - subscribe to the free newsletter, and subscribe to Petsumer Report to see reviews of close to 700 dog and cat foods and treats (adding 40+ each month). Susan Thixton's 'truth' will help you find a safer, healthier dog or cat food that could add years to your pet's life. http://www.TruthAboutPetFood.com