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Olympian Michael Phelps Flakes Out with Paid Endorsement of Frosted Flakes Cereal

Wednesday, August 20, 2008
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Olympics, celebrity endorsements, health news

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(NaturalNews) Super-Olympian Michael Phelps, who famously follows a horrendous junk food diet, has now signed a lucrative deal to promote Kellogg's Corn Flakes and Frosted Flakes. In doing so, he will leverage his celebrity status to push sugary, processed foods onto a generation of children who already suffer from unprecedented rates of obesity and diabetes. Processed sugar, as you know, promotes both diseases and causes nutritional deficiencies at the same time.

The deal has earned Phelps harsh criticism from some doctors, such as nutritionist Rebecca Solomon of Mount Sanai Medical Center. In a Daily News article posted this morning, Solomon said, "I would not consider Frosted Flakes the food of an Olympian."

That's the understatement of the day. I would consider Frosted Flakes to be the food of a generation of obese, diabetic, ADHD kids who need real role models they can follow, not sellout junk food promoters who trade fame for unethical profits.

Does Phelps have the right to promote Frosted Flakes? He has the legal right, sure, but given his considerable notoriety, he has the moral obligation to more carefully consider the consequences of his endorsements. Still, to expect a junk-food-eating 23-year-old to understand nutrition and ethics may be asking a bit too much, but it's not exactly rocket science to understand that processed sugar promotes obesity.

Michael "Sellout" Phelps

In my view, by endorsing Frosted Flakes cereal, Michael Phelps has gone from a Super Olympian to a Super Sellout. He has now proven himself no different than anybody else who pushes unhealthy substances to American kids, other than the fact he can swim really fast. Why couldn't Phelps have sought out a superfood company to endorse instead? Or at least a healthy food product? (Answer: Because cereal companies operate on much higher markups and have a lot more money to burn on celebrity endorsements.)

Alchemists say you can't turn lead into gold, but with this Kellogg's deal, Phelps has done something even more amazing: He's turned gold into fool's gold, because sugared-up corn flakes is not the breakfast of champions; it's the breakfast of fools.

Continuing the destructive alchemy, Phelps has also transformed himself from a likeable champion to a corporate-sponsored jerk who puts his own profits ahead of the welfare of his millions of fans. While his fans get fat, Phelps gets rich. But money can't buy back the lost opportunity to have a positive influence on our nation's youth.

There may be a day when Phelps realizes his error in judgment. When his swimming career is over, if he's still eating and promoting junk foods, he will join his many fans in experiencing the onset of diabetes and obesity, and he'll come to realize that processed, genetically-modified sugar is simply not the breakfast of champions. It is the breakfast of an over-fed, under-nourished, sugared-up generation of fat kids who are being put on dangerous medications to treat diseases caused by poor nutritional habits. Way to go, Phelps!

I find it fascinating that the Olympics Committee has nothing to say about all this. They have such strict rules about athletes' behavior during the event. If you insult your fellow athletes, you can be stripped of your medals. But if you insult the intelligence of your fans, that's considered business as usual, apparently.

None of this, by the way, takes away from the fact that Phelps really did earn eight gold medals. He is a fantastic swimmer, but he's a lousy role model. And that's sad, because he could have been a true champion on a whole new level by promoting healthful foods, green products and socially-responsible organizations.

Swimmer Dara Torres, by comparison, is powered by superfoods (LivingFuel) and healthy habits. She's an astonishing 41 years old and still earned two silver medals. In my view, Dana is the far greater champion.
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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose descendents include Africans and American Indians. He self-identifies as being of American Indian heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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