children

Junk Food Advertising to Children Banned in UK

Saturday, August 02, 2008 by: David Gutierrez, staff writer
Tags: junk food, health news, Natural News

eTrust Pro Certified

Most Viewed Articles
Popular on Facebook
BACK INTO THE CLOSET: Why U.S. reporters are not allowed to write about rainbow events in nations where being gay is still condemned
Depopulation test run? 75% of children who received vaccines in Mexican town now dead or hospitalized
INVESTIGATION: Three days before Dr. Bradstreet was found dead in a river, U.S. govt. agents raided his research facility to seize a breakthrough cancer treatment called GcMAF
A family destroyed: Six-month-old dies after clinic injects baby with 13 vaccines at once without mother's informed consent
Biologist explains how marijuana causes tumor cells to commit suicide
BOMBSHELL: China and America already at war: Tianjin explosion carried out by Pentagon space weapon in retaliation for Yuan currency devaluation... Military helicopters now patrolling Beijing
Companies begin planting microchips under employees' skin
BAM! Chipotle goes 100% non-GMO; flatly rejecting the biotech industry and its toxic food ingredients
ECONOMIC SLAVERY FOR ALL: While we were distracted with the Confederate flag flap, Congress quietly forfeited our entire economic future via fast-track trade authority
McDonald's in global profit free fall as people everywhere increasingly reject chemically-altered toxic fast food
March Against Monsanto explodes globally... World citizens stage massive protests across 38 countries, 428 cities... mainstream media pretends it never happened
SCOTUS same-sex marriage decision may have just legalized the concealed carry of loaded firearms across all 50 states, nullifying gun laws everywhere
Vicious attack on Dr. Oz actually waged by biotech mafia; plot to destroy Oz launched after episode on glyphosate toxicity went viral
Nearly every mass shooting in the last 20 years shares one surprising thing? and it's not guns
Holistic cancer treatment pioneer Dr. Nicholas Gonzalez dies suddenly; patients mourn the loss of a compassionate, innovative doctor who helped thousands heal from cancer
Inuit Elders tell NASA Earth Axis Shifted
Wild eyes and bowl cuts: Why do mass shooters always share the same hair styles and crazed zombie stares?
Genetically white woman now claims self-identify as black: If you can choose your gender, can you also choose your race? What about your species? Can a human claim to be a llama?
Delicious
(NaturalNews) A new and more stringent ban on advertising junk food to children has come into effect in the United Kingdom, but many health advocates are saying the new measures do not go far enough.

In April 2007, the British government banned the airing of junk food ads during any television program designed to appeal to children under the age of 9. In December, that ban was expanded to include all programming on stations dedicated to children, and all programs targeted at children under the age of 16.

According to UK Children's Secretary Ed Balls, the average child in the United Kingdom watches approximately 10,000 television ads per year, and is able to recognize 400 brands by age 10.

Broadcasters have objected to the rules, saying that they expect a drastic fall in advertising revenue as a result. Land-based broadcasters expect a 1 percent drop, satellite children's stations expect a 9 percent drop, and commercial children's stations expect a 15 percent drop. In all, broadcasters say they may lose as much as 39 million ($77 million) in advertising income.

Also in the works are new rules that would ban the use of celebrities and cartoon heroes or other popular children's characters to advertise junk food.

The government defines junk food based on a rating system developed by the Food Standards Agency. Children's programming is defined based on what percentage of a program's viewers are children.

But many children's health advocates say the new rules are not strict enough, and have called for a complete ban on junk food advertising before 9 p.m.

According to Richard Watts of the children's food campaign, the new rules do not apply to 18 of the 20 shows most watched by children. Watts says that the new rules were drafted with not only children's health and mind, but also the "financial health" of broadcasters.

Follow real-time breaking news headlines on
Junk food at FETCH.news
Join over four million monthly readers. Your privacy is protected. Unsubscribe at any time.
comments powered by Disqus
Take Action: Support NaturalNews.com by linking back to this article from your website

Permalink to this article:

Embed article link: (copy HTML code below):

Reprinting this article:
Non-commercial use OK, cite NaturalNews.com with clickable link.

Follow Natural News on Facebook, Twitter, Google Plus, and Pinterest

Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

GET SHOW DETAILS
+ a FREE GIFT

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.