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(NaturalNews) Following the Organic Consumers Association's revelations that so-called "organic" or "natural" product brands were actually made with toxic chemicals such as 1,4-dioxane, Dr. Bronner's Magic Soaps has sued numerous companies in the industry that it accuses of using misleading labeling to deceive consumers. The lawsuit is meant to encourage the named companies (see list below) to either reformulate their products to eliminate the petrochemical materials, or to change their labeling and stop using the words "organic" or "natural" on their products.
Companies sued by Dr. Bronner's include Estee Lauder, Ecocert, OASIS, Stella McCartney's CARE, Jasön, Avalon Organics, Nature's Gate, Kiss My Face, Ikove and others. Each of the companies being sued, says Dr. Bronner's, are using potentially dangerous chemicals that certainly don't quality as natural or organic. The product categories include shampoo, body wash, liquid soap, skin cleansers and other personal care products.
Dr. Bronner's Magic Soaps have remained a steadfast defender of honesty and integrity in the organic products business, and NaturalNews continues to strongly recommend Dr. Bronner's liquid soap products to its readers (that's the soap I use for just about everything). The fact that so many other companies are acting like "organic cheaters" is sad to see in this industry, and it emphasizes the importance of defending the integrity of the organic label. If the word "organic" is allowed to be slapped on products containing synthetic petrochemicals and potentially cancer-causing substances, then it only serves to mislead and potentially harm consumers. Sadly, many of the companies in the "organic" products industry are flatly dishonest, and they're jumping on the organic bandwagon as a clever tactic to make a quick buck rather than formulating their products with genuinely honest organic ingredients that put consumer health first.
NaturalNews encourages consumers to boycott all the "organic cheater" brands and choose only genuine, trusted brands that are supported by the Organic Consumers Association (www.OrganicConsumers.org)
Here is the original press release from Dr. Bronner's Magic Soaps announcing this news:
Dr. Bronner's Magic Soaps Files Lawsuit Against Major 'Organic' Cheater BrandsOffending Companies Claim "Organic" or "Organics" on Labels But Main Cleansing Ingredients Are Based on Conventional Agricultural and/or Petrochemical Material
SAN FRANCISCO, CA - The family owned Dr. Bronner's Magic Soaps filed a lawsuit in California Superior Court today against numerous personal care brands to force them to stop making misleading organic labeling claims. Dr. Bronner's and the Organic Consumers Association (OCA) had warned offending brands that they faced litigation unless they committed to either drop their organic claims or reformulate away from main ingredients made from conventional agricultural and/or petrochemical material without any certified organic material. OCA has played the leading role in exposing and educating consumers about deceptive organic branding.
David Bronner, President of Dr. Bronner's Magic Soaps says, "We have been deeply disappointed and frustrated by companies in the 'natural' personal care space who have been screwing over organic consumers, engaging in misleading organic branding and label call-outs, on products that were not natural in the first place, let alone organic." Dr. Bronner's has determined, based on extensive surveys, that organic consumers expect that cleansing ingredients in branded and labeled soaps, shampoos and body washes that are labeled Organic", "Organics" or "Made with Organic" will be from organic as distinct from conventional agricultural material, produced without synthetic fertilizers, herbicides or pesticides, and free of petrochemical compounds.
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Wednesday, May 07, 2008
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