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(NaturalNews) Following the Organic Consumers Association's revelations that so-called "organic" or "natural" product brands were actually made with toxic chemicals such as 1,4-dioxane, Dr. Bronner's Magic Soaps has sued numerous companies in the industry that it accuses of using misleading labeling to deceive consumers. The lawsuit is meant to encourage the named companies (see list below) to either reformulate their products to eliminate the petrochemical materials, or to change their labeling and stop using the words "organic" or "natural" on their products.

Companies sued by Dr. Bronner's include Estee Lauder, Ecocert, OASIS, Stella McCartney's CARE, Jasön, Avalon Organics, Nature's Gate, Kiss My Face, Ikove and others. Each of the companies being sued, says Dr. Bronner's, are using potentially dangerous chemicals that certainly don't quality as natural or organic. The product categories include shampoo, body wash, liquid soap, skin cleansers and other personal care products.

Dr. Bronner's Magic Soaps have remained a steadfast defender of honesty and integrity in the organic products business, and NaturalNews continues to strongly recommend Dr. Bronner's liquid soap products to its readers (that's the soap I use for just about everything). The fact that so many other companies are acting like "organic cheaters" is sad to see in this industry, and it emphasizes the importance of defending the integrity of the organic label. If the word "organic" is allowed to be slapped on products containing synthetic petrochemicals and potentially cancer-causing substances, then it only serves to mislead and potentially harm consumers. Sadly, many of the companies in the "organic" products industry are flatly dishonest, and they're jumping on the organic bandwagon as a clever tactic to make a quick buck rather than formulating their products with genuinely honest organic ingredients that put consumer health first.

NaturalNews encourages consumers to boycott all the "organic cheater" brands and choose only genuine, trusted brands that are supported by the Organic Consumers Association (www.OrganicConsumers.org)

Here is the original press release from Dr. Bronner's Magic Soaps announcing this news:

Dr. Bronner's Magic Soaps Files Lawsuit Against Major 'Organic' Cheater Brands

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Related Articles: • How food manufacturers trick consumers with deceptive ingredients lists • The Organic Food Bar packs a nutritional punch in portable form • The food industry denies links between foods, nutrition and health; bad science meets aggressive marketing	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/023185_ingredients_cleansing_soap.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/023185_ingredients_cleansing_soap.html">Dr. Bronner's Magic Soaps Sues Estee Lauder and Others Over "Organic Cheater" Labeling</a>