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(NaturalNews) It's sometimes difficult to predict just how NaturalNews readers will respond to a story. After publishing my critical review of Zrii juice yesterday (see http://www.naturalnews.com/023101.html ), I was expecting to receive a lot of complaints from readers due to the fact that some were already signed up as Zrii distributors. But the opposite happened: I received more thanks on that review than for any other in recent memory. My e-mail inbox was full of positive comments from various authors, readers and industry leaders who said things like, "Thank you for stating the Emperor has no clothes!"
Most responses fell into two categories: The first was from people who felt the same way I did about Zrii, and they were glad to see someone standing up and telling the obvious truth when it seems like no large health news website had yet published a critical review of Zrii juice.
The second response was from people who were surprised to learn that Zrii contained mostly cheap junk juices because they had thought, all along, that Zrii was made of only those seven highlighted ingredients! It turns out that "the Zrii deception," as I call it, had hoodwinked a whole lot of people in the industry who should frankly know better! The Zrii company, it seems, has done a really clever job of hiding the truth about the actual ingredients in the Zrii product, leading people to believe it's made primarily of medicinal herbs instead of the apple juice, pear juice and pomegranate juice that makes up the bulk of the product.
Why celebrity products warrant extra scrutinyI did receive one complaint from a reader who said, essentially, that nobody has the right to question anything endorsed by Deepak Chopra because the man is such a great author and teacher. Thus, to paraphrase, any Chopra-endorsed product should automatically receive a NaturalNews recommendation regardless of what's in the bottle. I found this complaint to be rather bizarre. Why should Chopra (or anybody) be granted immunity from an honest assessment of what's in their product?
I've found an inverse relationship between the celebrity status of the person and the quality of the products they create. Usually, the more famous the person, the worse their products are. It's the unknown person who really has to make the best products possible, because they know their products will be judged on the integrity of the ingredients and not on their celebrity status (because they don't have celebrity status). Too many celebrities, on the other hand, just sit back and decide, "Oh what the heck, people will buy it just because my name is on the label, or my big beard is on the label," and they end up making really atrocious compromises on the quality of the materials used in their products.
So remember this as a general rule: The more famous the person, the worse the product. (Usually, but not always.)
One exception to this "inverse relationship" rule is David Wolfe. Even though he has achieved celebrity status to folks in the raw foods community, he refuses to sell junk products. David's products from Sunfood Nutrition (www.Sunfood.com) continue to be outstanding, high-end, potent products that don't compromise on the ingredients. And that's extremely rare these days. It's one of the reasons why I continue to support David's company and product line. In fact, David has said no to a lot of opportunities to make a whole lot of money that would have required cheapening his products. I appreciate the fact that he simply refuses to compromise on the integrity of his product line.
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Friday, April 25, 2008
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