Home | About NaturalNews | Contact Us | Write for NaturalNews | Media Info | Advertise with Natural News
food

'Secretive' Chemicals Being Hidden in Food Under 'Artificial Flavors' Label

Thursday, April 10, 2008 by: Jennifer McKinley
See all articles by this author




Share
(NaturalNews) You Thought MSG Was Bad? At least they admit that it's in there... well, mostly. Have you picked up a can of soup lately and noticed that the sodium levels are lower? Seen a label that said, "No MSG"? How about realizing that there is less sugar on the label of your favorite ice cream? Believe it or not, this is cause for concern.

This article has been especially hard to compose. "Why?", you may ask. There is simply not much information to be found on the subject. It has taken weeks of internet research to uncover the smidgeon of information that has been acquired.

A relatively young company, Senomyx, may be responsible for the sodium and sugar levels falling in your favorite grocery store item. How are they doing this without affecting the taste? The truth is, they may be putting chemicals into your food right now without you even realizing it and without telling you.

And guess what? They don't have to.

Senomyx has contracted with Kraft, Nestle, Coca Cola, Campbell Soup to put a chemical in foods that masks bitter flavors by turning off bitter flavor receptors on the tongue and enhancing salty and sweet flavors. This would allow the companies to tout claims such as "less sugar" or "lower sodium" by reducing the actual sugar and/or salt by approximately half, but the foods will retain the same level of sweetness or saltiness when they touch the tongue by fooling your brain.

All of the companies, although admitting the exclusive contracting rights, decline to identify which foods and beverages the chemical additives have been or will be added to.

These chemical compounds are not required to be listed separately on food labels. On the contrary, they will be lobbed under the umbrella of "artificial flavors" which is already found on most food labels.

The foods that seem to be most in jeopardy of an insurrection of these new chemicals: soups, juices (fruit and vegetable), ice cream, and sauces.

"We are helping companies clean up their labels," said Kent Snyder, chief executive of Senomyx.

Mark Zoller, Senomyx's chief scientist, says that his company has used the human genome sequence and identified hundreds of taste receptors. Senomyx's chemical compounds enhance those receptors to heighten the taste of salt or sugar. Under this premise, they go on to claim that their newly added chemicals are completely safe because they will be used in tiny quantities of less than one part per million whereas artificial sweeteners are used in 200-500 parts per million. This fact alone allows them to forgo the rigorous FDA approval process when introducing new food additives into the marketplace. Attaining the status of GRAS (generally recognized as safe) from the Flavor and Extract Manufacturers Association for their most advanced product that replaces MSG, took this fledgling company less than an 18 month time frame by introducing a safety study of rats conducted for 3 months.

Executive Director of the Center for Science in the Public Interest, Michael Jacobson, commended Senomyx's strides to reduce MSG, salt, and sugar but warned against introducing a new chemical additive into the food supply without strenuous testing. "A three-month study is completely inadequate," he said. "What you want is at least a two-year study on several species of animals."

After pouring a total of 30 million dollars into research and development, the companies that have invested into Senomyx's products have been secretive, to say the least, about their involvement within the company. Some, like Kraft, have declined to divulge any specifics regarding their relationship with Senomyx but instead stated that Kraft was committed "to reducing the sugar and salt levels in many products."

Nestle and Coca Cola declined to comment. I think silence says it all.

References:

(http://www.senomyx.com/collaborations/)

(http://www.corpwatch.org/article.php?id=12053)

(http://www.nytimes.com/2005/04/06/business/06senomyx.html)

(http://www.mindfully.org/GE/2005/Senomyx-Food-Flavorings6apr05.htm)

(http://www.ucsf.edu/synapse/content/2006/09/21/salt.html)

About the author

Jennifer McKinley is a wife, mother of five, home-schooler, and business owner. She has spent many years researching issues dealing with holistic and natural medicine and how different chemicals in our homes, foods, medications, and environments affect our health and quality of life. Her goal is to promote public awareness and knowledge regarding these issues. She has recently launched a hand made personal care product company promoting natural and chemical free skin care. Please visit www.urbannaturals.net

Get breaking health news + a LIFETIME 7% discount on everything at the NaturalNews Store
Join two million monthly readers. Email privacy 100% protected. Unsubscribe at any time.

Articles Related to This Article:

The Honest Food Guide empowers consumers with independent information about foods and health

Interview with "Kevala" Karen Parker, master raw foods chef

Cigarettes, Lies, and Pet Food Advertising

The true horrors of pet food revealed: Prepare to be shocked by what goes into dog food and cat food

Interview: Raw food guru David Wolfe explores the healing energy of living foods

Boku Super Food: An Astonishing New Premium Superfood Product Reviewed by the Health Ranger

Related video from NaturalNews.TV


Your NaturalNews.TV video could be here.
Upload your own videos at NaturalNews.TV (FREE)

Have comments on this article? Post them here:

 people have commented on this article.

Related Articles:

The Honest Food Guide empowers consumers with independent information about foods and health

Interview with "Kevala" Karen Parker, master raw foods chef

Cigarettes, Lies, and Pet Food Advertising

The true horrors of pet food revealed: Prepare to be shocked by what goes into dog food and cat food

Interview: Raw food guru David Wolfe explores the healing energy of living foods

Boku Super Food: An Astonishing New Premium Superfood Product Reviewed by the Health Ranger

Take Action: Support NaturalNews.com

Email this article to a friend

Share this article on: NewsVine | digg | del.icio.us

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...


GET YOUR FREE GIFT + SHOW DETAILS.


Now Available from NaturalNews.TV

Across the Web

More News...

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Advertise with NaturalNews...

Support NaturalNews Sponsors:
Advertise with NaturalNews...

Most Popular Stories

Collecting rainwater now illegal in many states as Big Government claims ownership over our water Share
FDA finally admits chicken meat contains cancer-causing arsenic (but keep eating it, yo!) Share
Senate Bill S 510 Food Safety Modernization Act vote imminent: Would outlaw gardening and saving seeds Share
Anti-foaming agent found in Chicken McNuggets Share
Court rules organic farmers can sue conventional, GMO farmers whose pesticides 'trespass' and contaminate their fields Share
R.I.P. Bill of Rights 1789 - 2011 Share
Why McDonald's Happy Meal hamburgers won't decompose - the real story behind the story Share
Federal agents raid Mormon food storage facility, demand list of customers storing emergency food Share
H1N1 vaccine linked to 700 percent increase in miscarriages Share
14 signs that the collapse of our modern world has already begun Share
Artificial Sweetener Disease; a new breed of sickness Share
Forensic evidence emerges that European e.coli superbug was bioengineered to produce human fatalities Share
The NaturalNews Store

Huge discounts on supplements, raw foods, botanicals and healthly personal care products. Save up to 50%! Click here to see the current sale items

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. Bulk pricing! Shipping immediately. See selection at www.StorableOrganics.com

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...



This site is part of the Natural News Network © 2011 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.