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Mike: Hello everyone, this is Mike Adams and today I am joined by Dr. Hank Liers of HPDI. Dr. Liers, tell us a little about yourself.
Dr. Liers: I am Dr. Hank Liers, and I am the president of several companies, including Health Products Distributors Inc. (HPDI). The website is www.IntegratedHealth.com
Mike: Let's start with your chia products. I understand you have actually been a proponent of chia for a long time. What first got you interested in chia?
Dr. Liers: Well, certainly seeds are the progenitors of life. Any time you have a seed, you have everything needed to make it into something wonderful. I think oftentimes you just have to follow your intuition on things -- you see it and eat some of it, and it just feels right to you. My interest in chia bubbled under the surface for years because they were not readily available.
Chia seeds probably will last 20 or 30 years. They do not go bad. Someone bought a container of them and distributed small amounts to health food stores throughout the U.S., and that container probably lasted for 15 years. The seeds were good. If you planted them, they would grow.
Flax seeds have been used in a number of different products and people use de-oiled flax meal and whatever. When chia came to me, I realized from the research I was doing that it had great antioxidant value, which the flax does not. More recently we found that the Indians -- I think it was the Aztecs -- would grind it into flour and it would not oxidize. It would stay for years. It was self-protective. To me that is still a little bit unbelievable.
When I was doing a design project for an all-in-one meal replacement, we were trying to get everything you would need, but essential fatty acids are hard to get in one of those kinds of products. Flax is too big and would oxidize. I did not want to grind the flax down, because that would make the product have a shorter shelf life. Then chia came along. These little seeds fit beautifully into the matrix of the powders. You could chew on it. You could eat it. It did not settle or sift out. It was kind of a perfect mix. It was for the essential fatty acids that we were doing it initially.
Mike: What is the name of this product?
Dr. Liers: Living Fuel. I co-developed it with K.C. Craichy, the CEO of Living Fuel Inc. The website for Living Fuel Inc. is www.LivingFuel.com and we have two versions of it. One is the original, the Super Greens, and then we did another version, because half the people in the country have an aversion to greens. We made a berry version with all-organic, freeze-dried blueberries, raspberries, strawberries, and cranberries called Living Fuel Super Berry. The ingredients are organic freeze-dried berries and chia, along with rice protein, pea protein, enzymes, and probiotics. It's also got multivitamins, herbs, antioxidants, and minerals. That is an all-in-one. You can live on that.
The primary difference between the Super Greens and the Super Berry is that one has vegetable greens and the other has berries. So they are slightly different. The Super Berry is sweetened with tagatose, as well as xylitol, fructooligosaccharides, and a little stevia. In the Super Greens, we have mannitol, xylitol, fructooligosaccharides, and a little stevia. These are' the basic differences.
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