(NaturalNews) U.S. newspaper publishers are shifting their focus away from print subscribers and toward the Internet as print advertising revenue continues to fall, according to presentations made at the annual Mid-Year Media Review, hosted by the Newspaper Association of America.
"The Internet is no longer an add-on," said Reid Ashe, chief operating officer of Media General. "For many applications such as breaking news or increasingly, classified advertising, it's now our primary medium."
Media General owns three metropolitan newspapers -- including the Tampa Tribune and Richmond Times Dispatch -- 22 daily community newspapers, 23 network-affiliated television stations and more than 150 other publications, such as weekly papers. In addition to these media outlets, Media General owns 75 affiliated online enterprises.
Media General announced that it expects the profit from its print outlets to be lower in 2007 than 2006; the company's May revenues were 15% lower than its revenues from the same month last year. In contrast, it expects online revenue of $40 million for 2007, and $50 million for 2008.
Belo Chairman and CEO Robert W. Decherd announced the Dallas Morning News will reduce its distribution to within 100 miles of Dallas/Fort Worth, in order to save $9 million per year, and that it is planning other circulation cutting measures as well.
"In actively marketing our products, the emphasis should be on attracting quality subscribers rather than seeking quantity at any cost," Decherd said. "Instead of focusing on short-term performance, our goal over time is to deliver a stable audience with a demographic profile that is very attractive to advertisers -- and do so in the most cost effective way possible."
However, the Internet may not be as much of a salvation as many have thought. While newspapers' online advertising revenue continues to grow, this growth has slowed -- 20 percent this year, compared to 30 or 35 percent a few years ago. According to the media news site followthemedia.com, this growth is not fast enough to offset declining print revenue.
###
Related Articles
• American news industry a far cry from genuine journalism
• Mainstream media criticizes Wikipedia because it represents a decentralization of their information monopoly
• Pharmaceutical advertising turns national newspapers into drug industry puppets
• The Declaration of Journalistic Independence
• Mainstream journalists abandon established newspapers to launch independent political news website
 |
Additional Resources:
newspapers
advertising
the Internet
|
Take Action: Support NaturalNews.com
Email this article to a friend
Share this article on: NewsVine | digg | del.icio.us
Permalink to this article: http://www.NaturalNews.com/022064.html
Reprinting this article: Non-commercial OK, cite NaturalNews.com with clickable link.
|
 |
 |
Receive our Natural Health Newsletter for FREE
Subscribe now (it's free!) to win. We randomly choose a subscriber each month to send $100 in eco-home products or a RealGoods.com gift certificate (our choice). Plus, you'll receive FREE news, articles and action alerts from NaturalNews.com editors and join over 800,000 monthly readers who report extraordinary health improvements after becoming a subscriber!
- Receive breaking news alerts on natural health solutions, renewable energy, the environment, global warming and more.
- Receive a free instant download of our $29 Secret Sources guide that reveals top sources for little-known health and diet solutions.
|
|
 |
 |
Recommended Special Report:
Seven Words that can Change the World
by Joseph R. Simonetta
Read this special report now...
"Seven Words That Can Change the World reveals the astonishing, simple truths that have the power to forever transform our world for the better while freeing our minds from the enslavement of limiting beliefs. This is not a text for the simple-minded; it is a guiding philosophy for the mindful, intelligent few who are wise enough to seek out -- and recognize -- the higher simplicities of truly purposeful living." - Mike Adams, the Health Ranger, editor of NaturalNews.com
|
More on NaturalNews.com:
• Streaming Health Ranger Videos
• CounterThink Cartoons
• FREE Special Reports
• Podcasts
|
 |
|
 |
 |
NEW 6-CD audio set reveals amazing new protocol for reversing cancer, diabetes, obesity, heart disease and more. Click to learn more. |
 |
Own the first 8 Health Ranger Report audio programs on 6 CDs. Covers weight loss, ADHD, vaccinations, processed meats, bone health and more. Click to learn more. |
Featured Videos
Short clip on Aspartame
A short clip on aspartame from the documentary All Jacked Up.
Click here to view now...
Exclusive video on Aspartame
The dangers of aspartame! Exclusive interview footage from Cori Brackett of Sweet Remedy.
Click here to view now...
Exclusive Footage from All Jacked Up!
See interview footage featuring the Health Ranger in the upcoming junk food film, All Jacked Up.
Click here to view now...
Drug Ad Parody
See the Health Ranger's satire parody of Merck's cholesterol drug ad.
Click here to view now... |
The Mainstream Media Whorehouse

New Warfare

Attack on Health Freedom

|
|
Read recommendations on supplement companies, health food manufacturers and personal care product makers that you can trust. Our 100% independent review list tells you who to trust and who to avoid in the natural health industry. Click to read. |
|