 Email this article to a friend  Printable Version FREE Email Newsletter
Kevin Trudeau, author of the super popular "Natural Cures" books, has once again been sued by the Federal Trade Commission (FTC). This time, it's not about coral calcium and cancer; it's about weight loss claims made in the marketing of his book, "The Weight Loss Cure 'They' Don't Want You to Know About."
According to the FTC, Trudeau's false statements include ones like this:
"I can eat whatever I want now, anything and as much as I want any time I want. No restrictions now. And the weight's not coming back. You don't gain the weight back."
Depending on what came before this statement, it might be serious exaggeration or solid truth. For example, I know that if you switch to a diet of unprocessed foods, get lots of sunlight, engage in regular exercise and take lots of trace minerals, most cravings for carbohydrates and processed foods disappear within 30 days. From that point forward, it's true that a person can essentially eat whatever they want, any time they want, because they're not craving the unhealthful, fat-producing processed foods in the first place. Plus, their metabolism is normalized and they're not getting wild blood sugar swings that cause cravings.
On the other hand, if by this statement, Trudeau means that you can eat all the ice cream, fried foods, cookies, sodas and desserts you want without gaining weight then of course that's nonsense. The weight will definitely come back for any person consuming primarily processed foods.
A favorite FTC targetBut the real story is not whether Trudeau is wrong or right about weight loss, it's about the selective enforcement of weight loss claims by the FTC. Trudeau is a favorite target of the FTC, and he's been sued before over health claims for his coral calcium products. The FTC even forced him into a settlement where he could no longer sell nutritional products. That's what eventually led Trudeau to write his Natural Cures books, which are now probably the most commercially successful books ever sold via infomercials.
The FTC, it seems, wants to keep targeting Trudeau regardless of what he sells. And while Trudeau's weight loss claims may or may not hold water (I haven't seen the infomercial myself, so I don't know what other statements he may have made), I'm far more interested in the fact that the FTC seems to be uninterested in stopping many other weight loss scams.
For example, what's up with the Slim Fast products at the grocery store? They're positioned as weight loss meal replacement shakes, and yet the No. 1 ingredient in the powder product is none other than refined table sugar! If you believe that sugar promotes weight loss, then I've got a bridge to sell you. Why isn't the FTC able to sue the SlimFast manufacturer and get these apparently deceptive products off the shelves?
And how about those Weight Watchers products? I'm actually doing a photo series on some Weight Watchers desserts to show how incredibly unhealthful they are. Many are made primarily with sugar and hydrogenated oils. To imply that they actually promote weight loss seems ridiculous to me, if not downright fraudulent. Where is the FTC when it comes to protecting consumers from these popular (but in my opinion deceptive) weight loss products?
Get articles like this delivered to you FREE in our popular email newsletter
|
(FREE) Thursday evening, Dec. 3 at 6pm Pacific (9pm Eastern), call in to hear the NaturalNews Talk Hour with special guests Nick Stern, Sun Warrior Protein & KC Craichy, LivingFuel - "Super Foods, Optimal Health" - Register via email to receive call-in number:
|
|
Explore NaturalPedia.com, the internet's largest natural health encyclopedia of knowledge, covering over 50,000 topics. It's free!
Visit NaturalPedia.com.
|
 FREE Report: The Five Best Anti-Viral Products to Beat Influenza, Swine Flu, Bird Flu and SARS
• Top anti-viral remedies
• Where to get them now
• Four things to avoid
• Become self-reliant
• Boost your family safety
Click here to read the FREE report now.
|
W.H.O. Declares Global Pandemic
Turn FEAR into Confidence!
Listen to the complete 3.5 hour recording on 4 audio CDs of the Health Ranger's Swine Flu Advanced Preparedness Course, covering natural anti-virals, family safety, infrastructure disruptions, quarantine, preparedness gear and much more.
Testimonials:
"Mike Adams' preparedness course turned our fears into confidence. This is POWERFUL information, coming from a trusted source. If you want to save yourself countless hours researching and getting prepared and if you want to do everything in your power to protect your family, I highly recommend the Health Ranger’s Advanced Preparedness Course."
- N. Nelson (Arizona)
"This is packed information no one should miss."
- T. Valenzuela
"Thanks Mike... during this class you covered prevention and preparedness from A to Z with integrity, brave honesty and outstanding knowledge! Thank you for your steadfast, thorough and cool-headed approach to well being. With deep gratitude for your service." - Bev
Available NOW for immediate shipping.
100% satisfaction guarantee
 NEW Product: Valley of Longevity Shampoo from the Health Ranger
• 98% Organic
• 100% Natural
• 100% Fragrance Free!
• No SLS
• No Parabens
• No synthetic chemicals
• FREE shipping in U.S. on orders over $75
Click here to read more...
|
|
|
Friday, September 21, 2007
Email this article to a friend
Share this article on: 
