Kraft

Lunchables Jr. Targeted at “On-the-Go” 3-5 Year Olds

Tuesday, September 18, 2007 by: John Koshuta
Tags: food marketing, health news, Natural News

eTrust Pro Certified

Delicious Pin It
(NaturalNews) A new line of convenience foods recently became available that is targeted to an even younger market. Lunchables Jr., part of the popular snack combinations from Kraft, hit store shelves across the country last month. With three varieties, Kraft has specifically targeted “Mom’s little ones” who “are always on the go.” Lunchables Jr. snack combinations are available in three varieties:

Lunchables Jr. Ritz Sticks, Raisins and Peanut Butter – According to the packaging, this variety is a good source of fiber and contains half a serving of fruit.

Lunchables Jr. Teddy Grahams, Kraft Mozzarella Strips and Strawberry Yogurt Flavored Dip – According to the packaging, this variety is an excellent source of calcium and protein.

Lunchables Jr. Ritz Bits, Kraft Mozzarella Strips and Roasted Turkey – According to the packaging, this variety is a good source of calcium and protein.

The last two varieties of Lunchables Jr. listed above qualify for Kraft’s Sensible Solutions program. According to Kraft, this program makes it easier to find “better-for-you” products. Per the Lunchables Jr. website (www.lunchablesjr.com), when shoppers see the Sensible Solutions flag “they know the product has met specific nutrition criteria, on a per serving basis.”

Lunchables Jr. comes in a twin-pack, with 2 servings available for $1.50 - $2.30 per pack. The Lunchables Jr. website states that the snack combinations are a way to “begin teaching your little one about healthy snacking options and portion control.”

According to a July 26th Kraft press release:

At snack time, it’s often a struggle to find engaging and wholesome finger foods that are also just right for little fingers and appetites. New Lunchables Jr. snack combinations are tasty and sensible snacks for active little ones ages 3-5 years.

Kraft also claims that the new snack combinations include “nutritious benefits Moms can feel good about.” Darin Dugan, the Senior Director of Marketing Lunchables, states that “(Kraft) set out to create a new product that would make snack-time both entertaining for kids and provide wholesome ingredients moms love."

The Lunchables Jr. website (http://www.kraftbrands.com/lunchablesjr/) has a section entitled “Food Art Maker” which allows browsers to use raisins, Ritz Sticks, and other options to make “art.” The website also has a “Family Activities” section which gives suggestions for different activities kids can do with their parents.

Although the Sensible Solutions flag is designed to highlight a product’s nutritional value, some may debate that Lunchables Jr. has much to offer in terms of promoting the health of children. The Lunchables Jr. Nutrition Facts percent daily values are based on a 2,000 calorie diet (Ritz Bits, Mozzarella & Turkey variety Nutrition Facts pictured, right), despite the fact that the product is intended for children 3-5 years old.

According to the U.S. Food & Drug administration, “the labels for foods for children under 4 cannot show how the amounts of some nutrients correspond to Daily Values--recommended daily intakes. The reason is because Daily Values for some nutrients, such as fat, fiber and sodium, have not been established for children under 4. This is because current dietary recommendations do not specify appropriate levels for young children. FDA has set Daily Values only for vitamins, minerals and protein for this age group because the National Academy of Sciences has established appropriate levels of these nutrients for this age group in the Recommended Dietary Allowances.

According to the Mayo Clinic, children ages 2-3 should consume between 1,000-1,400 calories daily, girls ages 4-8 should consume 1,400-1,800 calories daily, and boys ages 4-8 consume 1,600-2,000 calories daily. One serving of Lunchables Jr. Ritz Bits, Kraft Mozzarella Strips and Roasted Turkey contains 130 calories, with 60 calories from fat. This variety also contains 2.5 grams of saturated fat, which is 13% of the recommended daily allowance in a 2,000 calorie diet.

The Mayo Clinic also recommends that children 2-3 years of age consume no more than 1,000 mg of sodium and at least 19 grams of fiber. For both boys and girls 4-8, it is recommended to consume no more than 1,200 mg of sodium and at least 25 grams of fiber. One serving of Lunchables Jr. contains 390 mg of sodium and zero grams of fiber.

The Lunchables Jr. product also contains ingredients which many prominent groups consider unhealthy for both children and adults. These include sodium nitrite, artificial flavor, refined flour, partially hydrogenated cottonseed oil (trans fat) and high fructose corn syrup.

Sodium nitrate is a chemical added to processed meats that helps maintain the color of the product. In a study by the University of Hawaii, sodium nitrate was linked to an increased risk for pancreatic cancer.

According to Carol Simontacchi’s book “The Crazy Makers,” substances such as artificial flavors and colors, along with other toxins, may be linked to anorexia, bulimia, poor cognition, mental illness, depression, headaches, fatigue, and other ailments.

Studies have linked both refined flour and high fructose corn syrup to an increased incidence of Type II Diabetes.

The following is an excerpt from University of Maryland Medical Center’s Website:



Are Trans Fats Bad for Kids?

Trans fats increase the risk for heart disease. Therefore, children who start at age 3 or 4 eating a steady diet of fast food, pop tarts, commercially prepared fish sticks, stick margarine, cake, candy, cookies and microwave popcorn can be expected to get heart disease earlier than kids who are eating foods without trans fats.

While a person may not get heart disease until they are in their 40s, some of our research here at the University of Maryland has shown that kids as young as 8, 9 and 10 already have the high cholesterol and blood fats that clog arteries. By starting healthy eating habits early, parents can help their children avoid heart attacks and stroke.

References:

http://www.kraft.com/newsroom/07262007.html

http://www.kraft.com/responsibility/nhw_sensiblesolution.aspx

http://www.mayoclinic.com/health/nutrition-for-kids/NU00606

http://www.umm.edu/features/transfats.htm



About the author

John is an experienced professional in the field of wellness. Along with a BS degree in Exercise Science & Health Promotion, the author also has a BA in Journalism and is in progress on a MA in Health Studies. Among the author's many forthcoming projects are an independent wellness consulting business and a health-related website, along with many articles and books.

Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Join over four million monthly readers. Email privacy 100% protected. Unsubscribe at any time.


Have comments on this article? Post them here:

comments powered by Disqus

Take Action: Support NaturalNews.com

Email this article to a friend

Permalink to this article:

Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link.

Embed article link: (copy HTML code below):
Most Popular
Today | Week | Month | Year

See all Top Headlines...



GET SHOW DETAILS
+ a FREE GIFT

Now Available at ShopNaturalNews.com

O3 Essentials OraJuvenate™
A powerful, cleansing dental cream for maximum oral/dental health.
New Cancer Solutions
Over 3 hours of content covering today’s best cancer tests, how to kill cancer cells and the best diets and exercise routines.
Freeze-Dried 100% Organic Whole Corn
Our freeze-drying method preserves taste, texture and nutrients better than any other food preservation method ever invented.
Fenix TK35 Flashlight
Tough, waterproof, extremely bright and it’s touted to throw an 800+ lumen beam more than 1,000 feet into the night.
Inca Treasure Smoothie Pack
This pack of our four most popular superfoods from South America is the perfect combo pack for smoothie lovers.
Pink Himalayan Salt
This salt delivers significant levels of magnesium, zinc and selenium, with trace levels of dozens of other elements.
Pinhole Glasses - Aviator Style
Pinhole glasses are becoming famous for helping people improve their vision without the risks of laser surgery.
Oxy-Rich Facial Serum
O3 Essentials Jojoba Oxy-Rich Facial Serum is cellular nourishment for your skin. Helps smooth fine lines while enhancing tissue elasticity.
Freeze-Dried 100% Blackberry Halves
Our freeze-dried blackberry halves are grown in Serbia under strict organic standards.

Also on NaturalNews:

Health Ranger Videos
Activist music
CounterThink Cartoons
Food documentaries
FREE Special Reports
Podcasts
Colloidal Silver

Advertise with NaturalNews...

Support NaturalNews Sponsors:

Advertise with NaturalNews...

Most Popular Stories

Flu shot kills 19-year-old, but vaccine industry still has total immunity against lawsuits
Here's a nutty fact: Eating more tree nuts lowers the risk of all-cause death by up to 20 percent
Six important facts you're not being told about lost Malaysia Airlines Flight 370
Malaysia Airlines Flight 370 now clearly a government cover-up: All evidence contradicts official story
10 other companies that use the same Subway yoga mat chemical in their buns
BLM fracking racket exposed! Armed siege and cattle theft from Bundy ranch really about fracking leases
High-dose vitamin C injections shown to annihilate cancer
U.S. treating meat with ammonia, bleach and antibiotics to kill the '24-hour sickness'
USDA to allow U.S. to be overrun with contaminated chicken from China
Vaccine fraud exposed: Measles and mumps making a huge comeback because vaccines are designed to fail, say Merck virologists
Battle for humanity nearly lost: global food supply deliberately engineered to end life, not nourish it
Diet soda, aspartame linked to premature deaths in women

25 Amazing Facts About Food

This FREE downloadable report unveils a collection of astonishing and little-known facts about the food we eat very day. Click here to read it now...

 

Resveratrol and its Effects on Human Health and Longevity - Myth or Miracle.

Unlock the secrets of cellular health with the "miracle" nutrient Resveratrol Click here to read it now...

 

Nutrition Can Save America

FREE online report shows how we can save America through a nutrition health care revolution. "Eating healthy is patriotic!" Click here to read it now...

The Healing Power of Sunlight and Vitamin D

In this exclusive interview, Dr. Michael Holick reveals fascinating facts on how vitamin D is created and used in the human body to ward off chronic diseases like cancer, osteoporosis, mental disorders and more. Click here to read it now...

Vaccines: Get the Full Story

The International Medical Council on Vaccination has released, exclusively through NaturalNews.com, a groundbreaking document containing the signatures of physicians, brain surgeons and professors, all of which have signed on to a document stating that vaccines pose a significant risk of harm to the health of children. Click here to read it now...

Health Ranger Storable Organics

GMO-free, chemical-free foods and superfoods for long-term storage and preparedness. See selection at www.StorableOrganics.com



Recommended Resources On:

Natural News trends
Health Ranger news
Natural News GMOs
Mike Adams tracker
Natural News photos
Natural News Global
Natural News in focus
Natural News connect
Natural News shocking stories
Natural News radar
GMOs
Quackwatch
Vaccines
Health freedom
Dr. Paul Offit

This site is part of the Natural News Network © 2014 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

eTrust Pro Certified Android app on Google Play

Sign up for the FREE Natural News Email Newsletter

Receive breaking news on GMOs, vaccines, fluoride, radiation protection, natural cures, food safety alerts and interviews with the world's top experts on natural health and more.

Join over 7 million monthly readers of NaturalNews.com, the internet's No. 1 natural health news site. (Source: Alexa.com)

Your email address *

Please enter the code you see above*

No Thanks

Already have it and love it!

Natural News supports and helps fund these organizations:

* Required. Once you click submit, we will send you an email asking you to confirm your free registration. Your privacy is assured and your information is kept confidential. You may unsubscribe at anytime.