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Certain pomegranate juice products deceive consumers with dishonest labels and ingredients, reveals new consumer guide

Tuesday, September 11, 2007 by: Mike Adams (see all articles by this author) | Key concepts: pomegranate, pomegranate juice and pomegranates

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(NaturalNews) A new consumer guide published on NaturalNews.com reveals that some pomegranate juice products sold in grocery stores are actually made with sugar water and "junk juice" blends. While pictures on the front of the juice products show pomegranates and blueberries, the juice inside the bottle is often little more than apple and grape juice, said Mike Adams, nutrition author and producer of the free online consumer guide. Consumers can view the guide online at www.NaturalNews.com

The consumer shopping guide covers both pomegranate and blueberry juices, and it reviews nearly a dozen top brands to show which ones are telling the truth about their products vs. which ones are deceiving consumers with dishonest labeling. "The POM Wonderful brand is among the very best," explained Adams, "And the Tropicana Pure brand is among the worst. Some companies are selling products primarily made with apple juice and grape juice as pomegranate juice."

To create the free consumer guide, Adams reviewed pomegranate juice product ingredients, comparing them to the claims implied by the pictures and words on the front labels of such products. Some products made primarily with apple juice show no apples at all on the front label, instead depicting pomegranates and blueberries while claiming "100% Juice!" in big letters. "This misleads consumers into thinking these products are one hundred percent pomegranate juice," explained Adams, "When in fact, they may only be five or ten percent pomegranate juice."

Some pomegranate juice products were found to be made with high fructose corn syrup or sugar. These were blended with water, then color enhanced with purple carrot extract to make them appear like more substantial juice products. One was found to be nearly three-fourths sugar water, containing only about 25 percent actual fruit juice.

Surprisingly, one popular brand owned by Coca-Cola (Odwalla) performed very well in this consumer guide review, earning four out of five stars for its use of honest ingredients and product labeling. PepsiCo's Tropicana Pure brand, however, fared poorly, earning a very low rating and condemnation for its "deceptive" photograph on the front label that fails to accurately depict what's really in the bottle.

Consumers can view the complete guide, including information about the health benefits of pomegranate juice, at www.NaturalNews.com or by directly visiting: http://www.NaturalNews.com/phototour_pom...

The guide not only reveals the tricks some companies use to deceive consumers, it also names the top recommended pomegranate and blueberry juice products that are made with honest ingredients.

Author Mike Adams is a consumer health advocate and author of hundreds of books, guides and special reports on nutrition and disease prevention. Additional information about Adams is available at www.HealthRanger.org

About the author: Mike Adams is a holistic nutritionist with a passion for teaching people how to improve their health He is a prolific writer and has published thousands of articles, interviews, reports and consumer guides, impacting the lives of millions of readers around the world who are experiencing phenomenal health benefits from reading his articles. Adams is an honest, independent journalist and accepts no money or commissions on the third-party products he writes about or the companies he promotes. In 2007, Adams launched EcoLEDs, a manufacturer of mercury-free, energy-efficient LED lighting products that save electricity and help prevent global warming. He also launched an online retailer of environmentally-friendly products (BetterLifeGoods.com) and uses a portion of its profits to help fund non-profit endeavors. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams is currently the executive director of the Consumer Wellness Center, a 501(c)3 non-profit, and practices nature photography, Capoeira, Pilates and organic gardening. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known by his callsign, the 'Health Ranger,' Adams posts his missions statements, health statistics and health photos at www.HealthRanger.org

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