Coke, Pepsi to push marketing of "healthy" carbonated beverages

Thursday, March 22, 2007 by: David Gutierrez, staff writer
Key concepts: Pepsi, Health and Beverages

Email this article to a friend

Printable Version

FREE Email Newsletter

Articles Related to This Article:
• Pepsi admits Aquafina comes from tap water

• India threatened by business interests: Sell Coke and Pepsi, or your economy will suffer

• Bush administration pressures India to reinstate Coke, Pepsi sales regardless of pesticide content

Sign the Health Revolution Petition
Join the call for genuine health freedom in America. End FDA tyranny and Big Pharma corruption. Watch the video and sign the petition here.

In an effort to make up for slumping sales of both sugared and diet soda, both Coca-Cola Co. and PepsiCo will soon be introducing carbonated drinks fortified with vitamins and minerals. Diet Coke Plus and Pepsi's Tava will be marketed as "sparkling beverages." There is considerable skepticism in the health community about these beverages.

Jump directly to: conventional view | alternative view | bottom line

What you need to know - Conventional View

• Sales of carbonated soft drinks in the United States dropped for the first time in 2005, and the trend has continued since then. Industry analysts have attributed this to increasing consumer concern over health, including a desire to avoid excessive sugar and artificial ingredients.

• Coca-Cola CEO E. Neville Isdell insists that "diet and light brands are actually health and wellness brands." Fortified soft drinks are the industry's latest effort to convince consumers of this.

• The first fortified soda was produced by Cadbury Schweppes in 2004: 7-Up Plus. In 2006, Cadbury tried to label regular 7-Up as "100 percent natural" but ended up changing the label to "100 percent natural flavor" after complaints that high fructose corn syrup did not qualify as a natural ingredient.

• Diet Coke Plus will be fortified with niacin, vitamin B-6, vitamin B-12, magnesium, and zinc. Tava will be fortified with vitamin B-3, vitamin B-6, vitamin E and chromium.

• PepsiCo is also introducing Diet Pepsi Max, which contains ginseng and extra caffeine.

• Quote: "Lower-calorie beverages are clearly the growth area." - Dawn Hudson, CEO of Pepsi-Cola North America

What you need to know - Alternative View

Statements and opinions by Mike Adams, executive director of the Consumer Wellness Center

• This effort to brand sugary carbonated beverages as health drinks is a thinly-veiled attempt to jump on the health bandwagon with products that simply aren't healthy.

• Fortifying unhealthful beverages with synthetic forms of vitamins does not magically transform them into healthful drinks. You cannot counteract the harmful effects of sugar, phosphoric acid and aspartame with tiny quantities of synthetic vitamins.

Bottom line

• Coke and Pepsi will both soon be introducing sodas fortified with vitamins and minerals.

Get articles like this delivered to you FREE in our popular email newsletter

Related CounterThink Cartoons:


Related Articles: • Pepsi admits Aquafina comes from tap water • India threatened by business interests: Sell Coke and Pepsi, or your economy will suffer • Bush administration pressures India to reinstate Coke, Pepsi sales regardless of pesticide content	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine \| digg \| del.icio.us Permalink to this article: http://www.NaturalNews.com/021729_Pepsi_health_beverages.html Reprinting this article: Non-commercial use OK, cite NaturalNews.com with clickable link. Embed article link: (copy HTML code below): <a href = "http://www.NaturalNews.com/021729_Pepsi_health_beverages.html">Coke, Pepsi to push marketing of "healthy" carbonated beverages</a>

FREE Report: The Five Best Anti-Viral Products to Beat Influenza, Swine Flu, Bird Flu and SARS

• Top anti-viral remedies
• Where to get them now
• Four things to avoid
• Become self-reliant
• Boost your family safety

Click here to read the FREE report now.

W.H.O. Declares Global Pandemic
Turn FEAR into Confidence!

Listen to the complete 3.5 hour recording on 4 audio CDs of the Health Ranger's Swine Flu Advanced Preparedness Course, covering natural anti-virals, family safety, infrastructure disruptions, quarantine, preparedness gear and much more.

Testimonials:

"Mike Adams' preparedness course turned our fears into confidence. This is POWERFUL information, coming from a trusted source. If you want to save yourself countless hours researching and getting prepared and if you want to do everything in your power to protect your family, I highly recommend the Health Ranger’s Advanced Preparedness Course."
- N. Nelson (Arizona)

"This is packed information no one should miss."
- T. Valenzuela

"Thanks Mike... during this class you covered prevention and preparedness from A to Z with integrity, brave honesty and outstanding knowledge! Thank you for your steadfast, thorough and cool-headed approach to well being. With deep gratitude for your service." - Bev

Available NOW for immediate shipping.
100% satisfaction guarantee

Click here to learn more...

NEW Product: Valley of Longevity Shampoo from the Health Ranger

• 98% Organic
• 100% Natural
• 100% Fragrance Free!
• No SLS
• No Parabens
• No synthetic chemicals
• FREE shipping in U.S. on orders over $75

Click here to read more...

FREE report by the Health Ranger, plus a FREE subscription to his Vilcabamba, Ecuador real estate announcement list:

8 Weeks to Vibrant Health
A Breakthrough Guide to Women's Health by
Dr. Hyla Cass M.D.

Learn why this is the must-read guide to women's health you've been waiting for... Click here...

Breaking News Stories:

See more breaking news...

What is this?

Free Special Reports

• How to Build Your Financial Safety Net
• The 7 Principles of Mindful Wealth
• The Healing Power of Sunlight and Vitamin D
• The pH Nutrition Guide to Acid / Alkaline Balance
• Pet Food Ingredients Revealed! (shocking)
• Medicine From Fish
• The Water Cure

**Recommended Products Related to This Article*:**

Appetite for Profit (free download)
Free download summary of this top book
for discovering the truth about food companies

The Weiss Method for Heart Disease☯
How to reverse heart disease naturally
for heart disease, high cholesterol

Revealed: Natural Health Solutions (free)
Free summary of book by Mike Adams
for learning censored natural health remedies

Exposed! The Toxic Chemistry of Products
Free summary of this shocking book
for learning the truth about toxic products

How to Halt Diabetes in 25 Days☯
Health Ranger guide to reversing diabetes
for reversing type-2 diabetes

Additional Products of Interest to All

Katadyn Exstream XR Water Purifier☯
#1 personal water purifier
for clean, pristine water in seconds

Preparedness Tools Natural News Bundle☯
For preparedness and safety: 60% off
for preparing for natural disasters

Free download: Selling Sickness (summary)
Read the best book on disease mongering
for learning the truth about Big Pharma

The Biology of Belief by Bruce Lipton
A free download of Biology of Belief
for learning about the mind-biology connection

The Genie In Your Genes by Dawson Church
A free, downloadable summary of this book
for learning about the biology of intention

Katadyn MicroPur Water Purifier Tablets☯
The best water purification tablets
for purifying almost any water source

* Products do NOT pay to be listed here. These are genuine, independent recommendations by the Health Ranger

☯ Products with this symbol are sold by NaturalNews or its affiliates and earn revenues for NaturalNews

Also on NaturalNews:

• Streaming Health Ranger Videos
• CounterThink Cartoons
• FREE Special Reports
• Podcasts

This site is part of the Natural News Network © 2009 All Rights Reserved. Privacy | Terms All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing International, LTD. is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. Truth Publishing assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published here. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

Coke, Pepsi to push marketing of "healthy" carbonated beverages

Articles Related to This Article:

Sign the Health Revolution Petition