Control Your Cravings, Naturally! Discover 46 Safe, natural appetite suppressants that really work
Losing weight has never been easier! Learn:
- A new, breakthrough fatty acid from Korea slashes food intake by 36 percent in overweight women. We reveal what it is and where to get it.
- Natural alternatives to weight loss drugs.
- A little-known fruit extract that results in automatic weight loss.
- Secrets for staying healthy even while eating less.
- How to halt the vicious cycle of cravings and weight gain.
- Better than hoodia: This little-known nut extract really works!
... and much more. 100% independent, trusted research. Order now. Softcover and
download editions available.
Click here to learn more.
|
|
(NaturalNews) The Center for Science in the Public Interest (CSPI) has decided to serve notice on Coca-Cola and Nestlé -- the companies behind the beverage Enviga -- stating that both companies are marketing the drink using calorie-burning and weight loss claims that are fraudulent.
The CSPI group -- based in Washington in the U.S. -- is watchdog group that has taken legal action against companies such as KFC and PepsiCo over labeling and health issues in the past. This new lawsuit with Coca-Cola and Nestlé coincides with this week's Food and Drug Administration (FDA) hearing on how to regulate labeling and health claims for foods and beverages.
According to Euromonitor International, the U.S. packaged functional/fortified foods market was worth $6.3 billion retail dollars in 2005 and is expected to grow to $7.6 billion by 2010. The category that Enviga is in -- which is not a defined category according to the FDA -- has grown rapidly in recent years, and at the same time, disagreements over what claims companies are allowed to make have been a constant occurrence .
The FDA used the Institute of Food Technologists (IFT)'s definition of functional foods as: "foods and food components that provide a health benefit beyond basic nutrition" -- and Enviga now falls into that category. In addition to Enviga, all foods that are defined as conventional, fortified, enriched and enhanced foods now fall under the "functional foods" category.
Foods have increasingly started bearing claims for health benefits, and in turn, they have become more and more like dietary supplements in terms of the territory the claims make. This current FDA hearing could open up the possibility for tighter regulations on foods and their labeling details, which have been sought after and even demanded by groups like the CSPI.
The Enviga product is a carbonated green tea beverage that claims to burn more calories than it provides, and contains the active ingredient epigallocatechin gallate -- EGCG -- an antioxidant that occurs in green tea. A Coca-Cola corporate press release suggested that drinking three cans of Enviga would burn between 60 and 100 calories, which the CSPI says is fraudulent.
###
Related Articles
• The unauthorized history of Coca-Cola (satire)
• Coca-Cola jumps on green tea bandwagon, launches Enviga beverage with negative calorie claims
• Coca-Cola banned at UK university as awareness of pesticide content spreads
• Human rights alert: Coca-Cola suppliers buy materials from El Salvador companies that practice child labor
• Soft drink company marketing tactics: the experts sound off
 |
Popular Topics:
Coca-Cola, Enviga, CSPI, Diabetes, High Blood Pressure, Breast cancer, Prostate cancer, Heart disease, Depression, High cholesterol, Osteoporosis, Vaccines, Autism, ADHD, Infertility, Weight loss, Cancer, Alzheimer's, Trans fats, Acrylamides, Fluoride, Mercury |
Take Action: Support NaturalNews.com
Email this article to a friend
Share this article on: NewsVine | digg | del.icio.us
Permalink to this article: http://www.NaturalNews.com/021270.html
Reprinting this article: Non-commercial OK, cite NaturalNews.com with clickable link.
|
 |
 |
Receive our Natural Health Newsletter for FREE
Subscribe now (it's free!) to win. We randomly choose a subscriber each month to send $100 in eco-home products or a RealGoods.com gift certificate (our choice). Plus, you'll receive FREE news, articles and action alerts from NaturalNews.com editors and join over 800,000 monthly readers who report extraordinary health improvements after becoming a subscriber!
- Receive breaking news alerts on natural health solutions, renewable energy, the environment, global warming and more.
- Receive a free instant download of our $29 Secret Sources guide that reveals top sources for little-known health and diet solutions.
|
|
 |
 |
Recommended Special Report:
Seven Words that can Change the World
by Joseph R. Simonetta
Read this special report now...
"Seven Words That Can Change the World reveals the astonishing, simple truths that have the power to forever transform our world for the better while freeing our minds from the enslavement of limiting beliefs. This is not a text for the simple-minded; it is a guiding philosophy for the mindful, intelligent few who are wise enough to seek out -- and recognize -- the higher simplicities of truly purposeful living." - Mike Adams, the Health Ranger, editor of NaturalNews.com
|
More on NaturalNews.com:
• Streaming Health Ranger Videos
• CounterThink Cartoons
• FREE Special Reports
• Podcasts
|
 |
|
 |
 |
NEW 6-CD audio set reveals amazing new protocol for reversing cancer, diabetes, obesity, heart disease and more. Click to learn more. |
 |
Own the first 8 Health Ranger Report audio programs on 6 CDs. Covers weight loss, ADHD, vaccinations, processed meats, bone health and more. Click to learn more. |
Featured Videos
Short clip on Aspartame
A short clip on aspartame from the documentary All Jacked Up.
Click here to view now...
Exclusive video on Aspartame
The dangers of aspartame! Exclusive interview footage from Cori Brackett of Sweet Remedy.
Click here to view now...
Exclusive Footage from All Jacked Up!
See interview footage featuring the Health Ranger in the upcoming junk food film, All Jacked Up.
Click here to view now...
Drug Ad Parody
See the Health Ranger's satire parody of Merck's cholesterol drug ad.
Click here to view now... |
When pharmacists tell the truth

Bariatric surgery

All Natural Foods

|
|
Read recommendations on supplement companies, health food manufacturers and personal care product makers that you can trust. Our 100% independent review list tells you who to trust and who to avoid in the natural health industry. Click to read. |
|